Santiago, Cedric Aerol M.

BSA 2-14D

Overview of the Technical Report

A brochure is an advertising tool for businesses and other organizations. It gives business owners a chance to sum up everything customers need to know in an easy-to-read, eye-catching piece of paper. Brochures should be in a size that makes them easy to place in public areas, mailing envelopes or set into display shelves at travel centres, restaurants and motels. A brochure will sell the business to a potential customer. As to this kind of brochure it is designed to advertise a specific college/school, in which is a common doing of many other educational institutions. The brochure has three functions:
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Informative function: a brochure is usually used to inform your potential customers with regards to your company. This information is related to your company presentation, a new product or service that your company offers, or a recent change in your company name, etc. Advertising function: a brochure is really important as an advertising tool, which attractively allows you to promote one or more products or services. For further details this function will be analyzed in the section called Advertising aspect. Identification function: a well-done brochure design allows you to maintain a same criterion through all your company brochures. If this criterion (sometimes called concept) is unified in all the brochure types, it will make your company to be recognized automatically. It will give to your company prestige and credibility. It is important for your company brochure not only have a concept, but also to have a logo: a well designed logo is essential for any company, is one of the first steps to start an advertising campaign.

Parts of the Report

Name and Logo The name and logo are the building blocks this brochure was designed around. The logo is memorable, bright and consistent between all of the marketing endeavours because this element is what most people are most likely to remember and to look for when driving past the vicinity of the said school. The logo and name is displayed on the brochure in a prominent position and on the front. Brochure Cover The brochure cover specifically tells the one reading or just holding it that the whole thing is all about the school it advertises, it tells and encourages people to look forward or to put into consideration, in making educational choices, the said school. Slogan The slogan is a way to impart the basic philosophy of the school in a tagline. It can be displayed on the front cover, at the bottom of the cover image, at the top of the back cover or in slightly larger print inside the brochure. Whatever the case, select a quote that is representative of the product or service and that is short and catchy. The slogan should be a hook that is memorable or witty

Main Text The main text clearly talks about what the school is offering to ones interested in it. It should be able to entice people to really like the pace and eventually be one of its students, or to advertise and to popularize the school. This may also serve as reference when comparing the said school to other schools who offer more services but the cost of which is largely different to which this school is offering. If the marginal benefit exceeds the marginal cost, then maybe its up to the individual to choose which is more appropriate in his/her point of view

Contact Information This is, perhaps, the single most important element to get right in the brochure. Without this piece, it will be impossible for consumers to reach the said institution. List of business's name, important persons name, an address, a phone number, an email and a website, if available. It is wise to put this information both on the back cover of the brochure and on the inside near the main text

Other Parts:
Photos The business owner can insert eye-catching photographs of his product, service or location of the business. Target Groups The brochure designer should know who the typical consumer is for the business' product or service, and what age group the brochure should be focused on. Appearance The brochure should be bi-fold or tr-fold in form. The designer will start with a mock-up brochure to test out how it will look to potential customers.

About the Brochure

The Institute of Creative Computer Technology was originally established in Rizal by Dr. William S. Co on 15 December 1992 because Dr. Co wanted to help the people of Rizal acquire skills in computer. By 1994, they began offering four-year degree programs. With the passage of Republic Act No. 7722 or the Higher Education Act of 1994, privately controlled educational institutions' academic fees were deregulated. Unlike other universities and colleges who used this as an opportunity to make relatively large increases in their tuition fees, ICCT Colleges focused more on providing their students the most value for money. Until today, ICCT Colleges continues to provide the most affordable tuition fees. This makes it stand out among its peers. The College

Vision To become the leading premier provider of higher education in Asia Mission To prepare students for the manifold demands of technological efficiency needed in the field of Information & Communication Technology, the Health Sciences and the various disciplines of educational pursuits through research, advance studies, and international linkages; and tempers this training with the inculcation of genuine love for work and the virtues of a value-based individual