Sa mine now pays sa! ‘When you talk to any Mauritian about noo- des using the local lexicon “min’, another ‘word automatically comes to the mind to ‘add up with this very word: ‘Apollo’. While the name ‘Apollo” for any non-Mauritian ‘would defintely direct his mind to the famous American space shuttle, contrary for ‘Mauritians, Apollo would conjure up the most funous noodle brand of Mauritius. Apollo noodles have become a houschold name since several decades, carrying the legacy of a family of Chinese origin, It is even reckoned today that Apollo noodles have contributed significantly in the local cuisine with their different Navours and recipes, MARKET Apollonoodlesdonotneedany introduction for any Mauritian, The manufacturing company, T&T International Foods, started fiom a small business in 1980 to become ‘what is now a full fledged corporate business ‘employing around 80 people. As it has its roots implanted in Mauritius, the company caters primarily forthe local market. Apollo noodles are marketed through @ network of distributor and retailers across Mauritius, Besides Mauritius, Apollo noodles are also sold overseas in several countries of the Indian Ocean, Eastern Africa and Europe, PRODUCT ‘Apollo noodles are ready-to-cook packed noodles manufactured under the ISO 9001 quality standards and good manufacturing practices for food safety. The noodles aresold in 852 serving size packets, in four differen flavours: chicken, shrimp, eurry and vegetable, In addition to the instant oadles range, T&T International Foods also rianufactures dried noodles in packets of 250g, and short-cut pasta of different shapes, packed in different weight sizes to cater for the needs of its clients. ACHIEVEMENT Apollo noodles can be saidtobe themselves a major achievement in Mauritius. This ‘value-for-money product has ridden across cultural barriers over time, and is now consumed by the multi-cultural people, ofall age groups, who have adopted it as a basic food because of its ease to cook, unique flavours, affordability and versatility. It is ‘uly a Mauritian product that has captured the favours best suited to the local taste ‘buds, but that can also be adapted to different markets, as requited, RECENT DEVELOPMENT Due to expansion, the company has moved to a new office at La Tour Koenig, Industrial Estate, next t0 the factory, So as 10 centralise all its activities and harmonise its communications network for Deiter service, It also wanted to provide a ‘modera environment which would promote comfort, enhance team spirit and efficiency at all employee levels. A new warehouse being constructed to accommodate state-of: the-art storage systems which will improve delivery response time. ‘A new flavour, chicken and com, as been launched on the Affican market. ‘The company’s R&D team is working fon other flavour variants. which will soon be introduced to meet expectations of its consumers. BRAND VALUES Apollo noodles stand for quality and taste that are guaranteed, They have evolved from, boeing just an affordable, casy-to-prepae, convenient food that came to the res-cue in homes of busy Maurtians, to being an affordable, ‘need-them-for-their-unique- taste’ food, enjoyed by Mauritians in their everyday life, Although present on the local sarket forthe last 30 years, Apollo noodles have successfully kept their image youn aud desirable, ‘Their recent advertising campaign showing the multiethnic facet of Mauritius, and carrying the message « Sa mine now pays sa! », translated to ‘Our country’s noodles!” depict the strong relationship that Apollo noodles have with their consumer base THINGS YOU PTO d 7