SUMMARY STATEMENT

There is a problem of inequality being presented and showcased for everyone to see after
viewing the Dove advertisement from 2017 “Campaign for Real Beauty”. We, the customers
and viewing audience, can clearly see a black woman in a brightly lit restroom taking off her
brown shirt and transitioning into a white red headed woman in a light tan colored shirt. The
problem with this ad is that it’s highly offensive, unthoughtful and insensitive to the black
community especially after dealing with a history of racist stereotypes of their darker skin being
unclean and using soap to whiten themselves. There have been ads that show white children
washing black children and turning their skin white, the Dove ad shows a big similarity. As a
person with the freedom of speech in my community I have the right to speak out against such
racial injustices. I will respectfully discuss changes and solutions that way something of this
matter does not happen again through the proper documentation.