Product

Benchmarks
Janne Hillary, S.Si., M.Si
 Product Benchmarks
Allow companies identify ways to make their products better.

By benchmarking, the company gets some key

informations:
• Its relative position
• Best-in-class system
• Understand relative performance, including where it
has a competitive advantage (positive sides) as well
as any areas for improvement (negative sides that
need to be fixed).
“Benchmarks can be done before and
after the product launches. It allows a
company to adopt a better system
(derived from competitors) and make
completions through continuous
improvement, which is adapted to the
conditions of the company.”
 Implementation Types of Benchmarking

In-house Third Party

research Research

Direct
Field trip
Exchange
Could we
benchmark with
our own company
(internal scale)?
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