Advertisement Campaign strategy and Plan.

Client: Mr. Prince

Advertisement goal: Vehicle GPST tracking devices

Duration: one week

Start date: (launching date of advertisement): ??(need to reconfirm)

Budget for an advertisement: AED40 per day (AED336 one week) for one group (one audience)

Budget for services: AED440 for 1st week, if the client is happy, we continue for a month and the
client needs to pay the rest of AED 1360.

In case the advertisement shows not a good result, the client still can try another week as a trial, he
still pays AED 440, in case of extending it for a month he needs to pay the remaining AED 920.

Campaign Objective: Lead generation for M /25-55y Dubai, Abu Dhabi, Sharjah

N of the Group (add sets): One group with 5 creatives(ads), so we can understand which creative
working which are not. The creatives with less clicks and low CTR will switch off and redirect all
budgets to those that are more clickable.

AUDIENCE N1

AUDIENCE N2

First Free step: Offer a free Trial GPS device for a week, payment only AED ?? for installation.

Social media: Facebook