User-Centered Design

Rebecca Cook
UI/UX Designer
Developer Questions

• Does it work?
• If so, how well?
• How fast?
• Does it function with the
hardware?
• Does it break?
• Where?
Missed Questions

• Is the user engaged with product?

• How does the user feel?
• Do users feel rewarded?
• Are they happy after using the
product?
UX Questions

• Who uses this product?

• What do they use it for?
• When do they use it?
• Where do they use it (should
it be mobile)?
• How do users interact with
product?
• Why this product and not
another?
What is UCD?

“
User-centered design means
understanding what your users
need, how they think, and how
they behave — and incorporating
that understanding into every
aspect of your process
Catering to User Goals

• Reduces failure
• Increases value of your product
• Increases user satisfaction
• Sells product for you
RESEARCH
Good Design

• Intuitive
• Innovative
• Familiar
• Meets user goals
• Creates happy users
Homework

• Who, what, when, where, how, why?

• Conduct thorough user research
• Research competitors
• Solve the problem in multiple ways
• Map out scenarios
• Cover all edge cases
Every user counts!
DESIGN
Design Flow

• Mood board
• Wireframes
• Visual Design
• Design audit
Always audit your designs!
Visuals are pretty, but do they work?
TESTING
Adjust your designs!!
Set-Backs + Advantages

• Requires more time and

more $$$
• Need to convince
product leads

• Fits well into Agile

project management
• Saves time and money
by reducing changes