CONSUMER BEHAVIOUR

ANOKHI
"Celebrate the Unique In You"
ANOKHI

OBJECTIVE
To devise the marketing plan for a
product in order to influence the
cognitive and affective part of the
consumer with respect to cultural and
social factors.
ANOKHI

ANOKHI
Specially curated collection for
today's women
A symbol of love, individuality
 COLLECTIONS

The Classic Edit The Gemstone Edit The Smart Edit

The Classic Edit

The Classic Edit has watches for

simple minimalistic yet classy
pieces for women. There's
something for everyone.
The Gemstone Edit

The Gemstone edit has an excellent range

of watches for women who love to sport
blingy accessories. You could purchase a
watch with your favourite gems or even
your birthstone.
The Smart Edit

The Smart edit boasts an attractive

collection of smart watches that can
be worn at both formal and informal
occasssions and still look smart and
classy.
 ANOKHI

AFFECTIVE
Promotion campaigns around
festivities
Local languages
Ritual of gifting
 ANOKHI

COGNITIVE
Sustainability
Customisation
Gift cards & Contests
ANOKHI

SUSTAINABILITY
Replacing/returning an older product
to recieve coupons and vouchers
ANOKHI

CUSTOMISATION
Modification of gemstones
Customizable straps
Engraved with names
 ANOKHI

ANOKHI

GIFT CARDS & CONTESTS

ANOKHI

THANK YOU
AKSHIMA KHANDELWAL
AMAN SUSAN KUJUR
ANUSHKA MENON
HARSHIT KUMAR
MONICA RAJU
SANDIPA MONDAL
SHIVANI DUBEY