Project on wildcraft

Project objective:-
1.Study on market perception towards wildcraft product in South Kolkata.
2. Study on marketing principals
3. Study about customer preferences and frequency towards Wildcrafts products
Research Methodology:-

Research methodology simply refers to the practical “how” of any given piece of research. More
specifically, it’s about how a researcher systematically designs a study to ensure valid and reliable
results that address the research aims and objectives.
There are Different types of Methodologies:-
1. Qualitative research
2. Quantitative research
3. Mixed Method

Qualitative research: refers to research which focuses on collecting and analysing words (written or
spoken) and textual data, whereas quantitative research focuses on measurement and testing using
numerical data. Qualitative analysis can also focus on other “softer” data points, such as body
language or visual elements.

Quantitative methodology: is typically used when the research aims and objectives are confirmatory
in nature. For example, a quantitative methodology might be used to measure the relationship between
two variables (e.g. personality type and likelihood to commit a crime) or to test a set of hypotheses.

Whereas the mixed-method methodology: attempts to combine the best of both qualitative and
quantitative methodologies to integrate perspectives
Questionnaire
1. Do you know Wildcraft ?
2. do you know about Wildcraft products?
3. If yes, Do you keep any products of Wildcraft?
4. If no, Are you interested to buy Wildcraft products?
5. If interested, which are the segments of the products you are interested to place an order?
6. As you are an existing retailer/dealer would you like to purchase our new Rain wear segments,as
the rainy season is right on the corridor?
7. As a existing retailer/dealer how much you would like to recommend Wildcraft to the customers?
8. Which segment is your top saleing pos(point of sales)?
9. How much would you rate Wildcraft compare to it’s other competitors?
10. In considering which speciality you choose to sell wildcraft products?