Collegedekho

SWOT & Analysis

PRESENTED BY:

HENA BABU
 Perform a SWOT analysis of
CollegeDekho's social handles
(You may choose CollegeDunia &
Shiksha as the competitors). With the
aim to increase brand awareness and
generate more brand love, what would
Assignment be your 6-month strategy for the
CollegeDekho social handles?

You could include content pillars, dos

and don'ts, campaign ideas, as well as
anything else you deem essential to
meet the objectives.
USP's
A unique ed-tech platform offering both B2B and B2C solutions :

In B2C - it brings together learners and educators to connect education

seekers with education providers, at the same time providing information
about colleges, courses, entrance exams, admissions notifications, changes
in exam patterns and other topics related to education.

In B2B - it offers Digital Marketing Solutions.

SWOT -
in comparison with Collegeduniya & Shiksha
S W O T
(STRENGTHS) (WEAKNESSES) (OPPORTUNITIES) (THREATS)

Higher number of
followers and engagement Promotional opportunity
Less posts on social media
on Facebook for other social handles on Continuous decrease in
Platforms.
Higher number of Facebook followers on Instagram
Less Engagement on
LinkedIn connects Promotional opportunity Comments & Engagement of
Instagram
High engagement rate for other social handles on Collegeduniya on Instagram is
Less Posts and engagement
even with less number of Linkedin Strong
on Twitter.
posts. Contest can boost tagging.
USP's
COMPARISON GRAPH: SOCIAL MEDIA FOLLOWERS

CollegeDekho Shiksha CollegeDuniya

1,000,000

750,000

500,000

250,000

0
Facebook Instagram Twitter Linkedin
Aim:
TO INCREASE BRAND AWARENESS AND
GENERATE MORE BRAND LOVE
01
Increase awareness
aout Collegedekho
Collegedekho offers both
B2B and B2C solutions with a
variety of solutions both for
students and organisations
02 03
Increase Followers on Increase engagement
platforms like Twitter ratio on posts
& LinkedIn
Collegedekho posts are not
Collegedekho has lesser growing qualitatively in
followership on Twitter & comparison to other
Linkedin competitors.
Aim:
TO INCREASE BRAND AWARENESS AND
GENERATE MORE BRAND LOVE

04 05
Follower Retention Quality speaks louder
than Quantity
Decrease unfollows on
Instagram through We need to consider creative
engagement activities yet informative content for
better engagement
06
User participation
Increase user participation
through various content
formats.
01
Increase awareness
aout Collegedekho
Collegedekho offers both
B2B and B2C solutions with a
variety of solutions both for
students and organisations
Campaign plan sharing student's career
journey. Through the series of this campaign,
the idea will be to highlight the mentorship
Careerdekho provides a student at evey step
of their journey. From Looking for the best
college to counselling and shaping the career
with placement. Also sharing opportunities to
Study Abroad. Use video centric reels and
videp posts to support the campaign.
02
Increase Followers on Introducing Cross channel Contests
platforms like Twitter (e.g promotion of Instagram Contest
& LinkedIn on Facebook) will increase the
number of followers and also
Collegedekho has lesser
strengthen engagement. Contest
followership on Twitter &
instructions like Tag your Friends /
Linkedin
Family will inflow more followers
too.
03 Sharing blogs or current trending
Increase engagement news on social media has seen
ratio on posts more engagement for
competitors. As our USP has been
Collegedekho posts are not Meme related content, feeding
growing qualitatively in them with current trending
comparison to other content will create scope of
competitors. engagement.
 Our platform like Instagram has seen a un-follow
of followers our account. Currently aroung 1.32K
04 followers have droppen in the past 30Days which
is higher that the competitors account. There can
be many reasons for the same:
Follower Retention Shadow- Banned Account
Use of Inorganic Followers
Decrease unfollows on Less engaging Content
Instagram through We will have to dignose the exact reason of the
engagement activities issue to act accordingly.
05
Quality speaks louder
than Quantity
We need to consider creative
yet informative content for
better engagement
Our posts are performing average in comparison to
competitors post on various social media platform.
Using informative + Trending content will give us
engagement as the trend says, either trending
series/movie content or Domain specific content
has gained more engagement.
06
User participation
Increase user participation
through various content
formats.
Contents are one of the most interesting
way to increase user participation. Pools,,
Yes/No , Right/Left kind of Stories or
Weekly contests/ Monthly Contest are
helpful. Contest that influences tagging
friends will also increase followers.