Market Analysis

A market analysis is a comprehensive examination of a market within a particular sector. Where we

examine the characteristics of our market, such as volume and value, possible client categories,
buying habits, competition, and other crucial elements, using market analysis.
A market analysis provides information about industries, customers, competitors, and other market
variables. Based on these insights, we can make more informed decisions about possible marketing
strategies.
Industry overview
First Easy Company has to set its mission, vision and which direction it’s headed. Industry research
and analysis is different than market research when we are researching light industry, we are looking
at all of the business like ours. Industry overview shows investors that we understand the larger
landscape that we are competing in. More importantly it helps to understand if there’s going to be
more demand for our electric products in the future and how competitive the industry is likely to be.
Targeted market
“Easy’ company needs to set targeted market which is the most important section of industry
analysis. Easy company selected Dhaka for its targeted market. This is where one needs to explain
who is their ideal customer.
Market research can identify different types of customers. When one has more than one type of
customer, one needs to do what’s called market segmentation. This is where Easy company has to
group similar types of customers into segments and describe the attribute of each segment.

Demographic
Our smart LED lights can be used by every age and every class of people. The price of our products are
fairly stable and can be afforded by all kinds of people. EASY will ensure customer satisfaction with a
fair price policy.
Psychographic
We need to get inside the mindset of our customers, it’s really important to know what our
customers personality, interests and values are. Our products are made with most innovative
technology. Here, we are ready to meet our customers needs, we already find a unique product
feature, smart use applications that will make our customers lifestyle more relaxed and comfortable.
We will priorities our customers needs and will bring more verity of smart products.
Behavioral

Customer behavior is always changing. If there are trends that we’ve noticed with our target market,
details below,
Competition
Our market analysis isn’t complete without thinking about our competition. Beyond knowing what
other businesses, we are competing with, a good competitive analysis will point out competitors’
weaknesses that we can take advantage of. With this knowledge, we can differentiate ourselves by
offering products and services that fill gaps that competitors have not addressed.
Geographic
Our products can be used anywhere in the Bangladesh. We are offering a wide range of LED lighting
products that are immensely efficient and eco-friendly also easier to maintain.