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Opportunities Threats

O1 Expansion of product portfolio (healthy segment) T1 Price war


O2 Expand to emerging markets and territories T2 New entrants
O3 Partnership with new entrants T3 Changing habits (fast food)
O4 Institutional buyers

Strengths Weakness
O1S1 Improved production process T2W1 Imitable products
O1S2 Investment in R&D and innovation
O2W2 Dependance on word of mouth
O2S3 Brand image
O2S4 Strong distribution network O4T1 Premium Prices

O3S5 Profitable company

T1S6 Tackled by O2 and O3

T2S7 Tackled by O2 and O3

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