PROJECT SCOPE

29-June-2022

OVERVIEW

Branding (Brand Shopify Store Email Marketing

Social Media Ads
Name, Logo, Color) Design Setup

1. Project Background and Description

Shopify Dropshipping Store Setup

Establishing e-commerce stores helps e-commerce marketers relax because the
supplier has already obtained the images and content. Additionally, we will set up
email marketing and design an eye-catching, user-friendly store for the e-commerce
business. Email marketing is useful for getting contact information from customers
who enter your store as well as for following up with customers who have already
purchased from you or are planning to do so. Dropshipping is the best way to make
money if you have the right plan in place..

2. Project Scope

Branding: I need to know your brand's/business name, logo, and color. This will
make it easier for me to perform any customization, and all of your designs will
converge on your brand identity. Also required is a social media account (Facebook,
Instagram, Pinterest, TikTok). Additionally, this will boost your online presence.
Customization of Your Store: Since You Run a Clothing and Fashion Store, Your
Customers' First Impression of Your Store, Especially Your Homepage, Is Critical.
Use a premium theme like Motion, Testament, or Empire, in my opinion. If you
select one of these themes, I will modify the design, logos, favicons, and color
schemes of your website.
Shopify Seo: To help the store rank higher in search results and give you more
visibility, I'll also improve the SEO. A few Shopify apps that help with store
customization and unique features will also be included.
Integrations of Payments: I will set up your store to accept payments and make it
easy for your customers to do so through the proper integrations after you provide
your preferred payment gateways, such as PayPal or Amazon Pay. This is the initial

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 stage of the store's development.
The three stages of Shopify marketing are as follows. We manage social media,
email marketing, and advertisements. We drive traffic to our stores from Google,
Facebook, and Pinterest, and then use Klaviyo, the best platform for Shopify
Collaboration, to nurture that traffic. After that, we establish a social media presence
for your brand by posting daily updates about your product to the social media
channels created just for it. This aids in increasing organic store traffic. Here's a
quick rundown of how I manage Shopify marketing for clients. On your Facebook,
Instagram, and Pinterest pages, run lead generation ads. Setting up email templates
for klaviyo flows, and newsletters:
 List segmentation and tagging
 Look through abandoned cart flows
 Flows of abandoned carts
 Thank you notes from customers
 Customers' winback flows
 Order confirmation flow
 Cross-sell and upsell flows. SMS marketing setup
 Flows of Shipping Confirmation
I will also be integrating the email marketing platform with your website with a pop-
up form designed to collect email addresses and contact phone numbers of visitors.

3. High-Level Requirements

1. I will need you to SignUp for Both Klaviyo and Shopify.

 For Shopify: www.shopify.com
 For Klaviyo: www.klaviyo.com
2. You must set up social media accounts for your company and send me the
login information for both platforms.
3. I will need your logo, brand Name and Brand Colors.

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 4. High-Level Timeline/Schedule

Branding and Logo Creation – 3days

Shopify Store design – 14days
Shopify Email Marketing Setup – 7days