Skills – 3

Name of Student:

PRN:

Subject: Basics of Retailing & Retail Operations (RETL104)

Title – Analyse the merchandise management strategies of ZARA

Skill/Competencies to be acquired – Understanding the practical aspects of merchandise
management
1. What is the Purpose of this Activity?

Answer – To understand the technical factors that are considered for effective merchandise
management

2. Steps Performed in the activity –

STEP 1: Discussion on merchandise management

STEP 2: Merchandise management processes and practices followed by ZARA
STEP 3: Outcome of these merchandise management practices
3. What Resources /Material/Equipment’s/tools did you use for this activity?

Answer – Case studies on merchandise management of ZARA, Interviews of industry

veterans, and articles/blogs published in various media etc.
4. What Skills did you acquire?

Answer – Learning the functions and processes adopted by companies of effective and
efficient merchandise and category management