fesNT | | T | 1 18MBAI11 | New Horizon College of Engineering, Bangalore Autonomous College affiliated to VTU, Accredited by NAAC with *A’ Grade & NBA Semester End Examinations Jan 2019 MANAGEMENT PRINCIPLES, CONCEPTS AND APPLICATION Duration: 3 hrs Max. Marks: 100 Note: If any Data Sheet can be used, kindly Mention Here Answer five full questions choosing one complete question from each module. Module 1 1a) Identify the eight steps in the decision-making process. 4 14 COL b) Explain and illustrate strategies and policies in organizational context. 4 13 COL ©) Give a detailed explanation of Mintzberg’s managerial roles. 8 12 CO; OR 2a) Examine the statement “Planning is not an exact science.” 4 14 COL b) _ List Fayol’s principles of Management. 4 13 COL ©) What do you understand by MBO? Detail the features of MBO. 8 12 Col Module 2 3a) What is virtual organization. Brief the characteristics. 4 14 CO b) Define the term Control. Discuss the need for managerial control. 4 12 co ©) State the reasons for the emergence of informal organizations in modern times. 8 13 Cor oR 4a) Brief the feed back and feed forward control methods. 4 co2 L b) “Delegation of authority is not loss of power, it is enhancement of power.” Explain 4 L2_ CO2 the statement. ) Detail and illustrate PERT and CPM networks. 8 13 CO2 Module 3 Sa) ‘OB is multidisciplinary’. Examine this statement and identify the contributions 4 L4 cO3 of other disciplines to OB. b) Classify work related attitudes and state how it affects OB? 4 13 C03 c) There are more challenges for OB nowadays. Keeping in mind the above 8 12 CO3 statement, discuss about the challenges of OB . OR 6a) Emotional intelligence is an integral part of success, especially in business. 4 14 C03 Examine this statement in view of the importance of EI at workplace b) The decisions we make are a reflection of our values. Use this statement and 4 13 COB state the importance of values c) ‘People act on their perceptions’. Explain the concept of Perception and 8 12 C03 Perceptual process in view of the above statement. Module 3 7a) ‘To understand 08, it is essential to understand personality’. Illustrate the Big 4 13 C04 five model of personality. b) ‘Personality is not determined by a single factor’. Identify factors determining 4 LI co4 personality Page 1 of 218MBAI1 c) ‘Personality theories are useful in understanding personality structures’. 8 14 CO4 Examine Theories of personality in view of the above statement. OR 8.a) Leadership can be formal and informal. How will you characterize and Classify? 4 13 C04 b) Good leadership is essential to the success of business. Identify personality 4 Li cod characteristics of leaders. ©) Leaders lead differently. Identify different styles of leadership with example. 8 14 CO4 Module 3 9.) Teams do not automatically ensure enhancement of productivity. Decide the 4 Ls Cos five key components to the team building process. b) A group can influence an individual positively or negatively. Identify the 6 LI Cos different types of groups. c) Groups are essential human resource components of organizations. Evaluate 6 Ls Cos the stages of group formation. OR 10a) Conflict is an expressed struggle between at least two people. Evaluate the 4 LS COS nature of conflict in the view of the above statement. b) Conflict happens due to many factors. Identify the causes of conflict 6 Li cos c) Power is the potential ability to influence behavior. Evaluate the sources of 6 LS COs power Case Study (Compulsory) Mumbai Dabbawalas (lunchbox deliverymen) have been taking lunch on time every single day to the office goers since past many years, crossing the steep natural climatic condition in the city, which is usually monsoon or scorching heat. It is only due to their diligence, time management and dedication that they have been able to achieve this feat. They hardly make an error and deliver around 2 lakh lunch boxes every day. They follow certain rules:- No alcohol during work hours, No leave without permission, wearing of white cap and carrying ID card during business hours. Recently they have started online booking through their website ‘mydubbawals.com’. The accuracy and professionalism of the Dabbawalas’ has compelled renowned institutes both in the country and outside to call them to deliver lectures on management. Recently they have executed the plan of providing left out food of customers to slum children. lla) Analyse the case and illustrate the management principles implemented by 5 13 C04 dabbawalas. b) Illustrate the factors that led to the success of the business of dabbawalas. 5 13 CO4 c) Find out two values that dabbawalas want to communicate to the society 5 L6 C04 d) What is your learning from the case? Formulate a plan to implement it in your 5 L6 C04 life? Page 2 of 2es | l TI 18MBA12 1 Duration: 3 hrs la) b) 9) °) 3a) b) °) 4a) b) °) Sa) b) New Horizon College of Engineering, Bangalore Autonomous College affiliated to VTU, Accredited by NAAC with ‘A’ Grade & NBA Semester End Examinations Nov/Dec 2018 BUSINESS ECONOMICS AND ENVIRONMENT Note: Ifany Data Sheet can be used, kindly Mention Here Answer five full questions choosing one complete question from each module. Module 1 “Managerial economics is applied micro economies’ Elucidate your answer with appropriate examples. Discuss the nature and scope of managerial economics. Identify and explain the fundamental principles used in business decision-making OR Diagrammatically explain the law of diminishing marginal utility and state the exceptions to the law Why does the demand curve slope downwards? Distinguish between demand for Giffen goods and status goods. State the properties of indifference curve with the help of diagrams. Also diagrammatically show the consumers equilibrium with the help of indifference curve and the budget line. Module 2 Define optimum input-combination . What are the criteria for the least -cost combination of inputs? Explain graphically Explain the factors behind the law of increasing returns to scale. Define and explain isoquants. What are the properties of isoquants? oR Investigate the force of Elasticity of factor substitution. Discuss the various types of isoquants.Also explain the importance of isoquants for the Businesses. What is meant by Optimum combination of inputs? Using the map of isoquants and isocost line show the optimum combination of inputs. Module 3 Differentiate between Explicit cost and Implicit cost. What type costs are important for the economist? Illustrate diagrammatically short run AFC,AC and MC Max. Marks: Ls 4 4 12 4 u 3 3 100 col cor col cor cor cor coz co2 co2 coz co2 co2 cos C03 Page 1 of 218MBA12 | ©) Describe the Break-even Analysis and the importance of Breakeven analysis for the & LA COS production units. oR , 6a) Whatare the causes for the shape of the AC curve? 4 LA CO b) Describe the least -cost combination of output for the Business firms. 4 13 cos ©) Illustrate with examples the various kinds of Economies and diseconomies of scale. 8 2 cos Module 4 7a) Explain how the firms in perfectly competitive market conditions are the price takers. 4 13 co# b) What are the sources of Monopoly power? Show diagrammatically the profit eamed by the 4 12 CO# monopolist. c) Discuss the various degrees of price discrimination followed by Monopolist .What are the 8 L4 COs necessary conditions for price discrimination? OR 8.a) Describe the distinctive characteristics of the Oligopoly market conditions? 4 13 Cos b) What is a cartel? Explain the price determination under cartel system 4 13. CoM c) Distinguish between Skimming pricing and Penetration pricing policies with the examples 8 L4 CO# from the Business world. Module 5 9a) Estimate features of economy? auc b) Differentiate fiscal policy from monetary policy? 6 LS COs c) Explain the various factors determining the National income in India? 6 LS C06 OR 10a) What is General equilibrium? Explain in detail? 4 LS C06 b) Explain in detail the limitations and leakages of Multiplier? 6 LS Coe ©) Briefly explain the circular flow of Macto Economic activity? 6 Ls COM Case Study (Compulsory) ‘The Demand function for Pepsi in a city Qd=400-4P, where Qd= The Quantity demanded of Pepsi (in *000 bottles per week), P= The Price of coco-cola per bottle. lla) Frame the Demand Schedule? 5 13 CO b) Construct a Demand Curve assuming Price Rs10, 12, 15, 20 and 25 per bottle? 5S 13 CoE ©) At what price would demand be Zero? Ss U6 Com 4) Ifthe producer wants to sell 3, 80,000 bottles per week, what price should it charge? 5 L6 CO% Page 2 of 218MBA13 | USN ] | New Horizon College of Engineering, Bangalore Autonomous College affiliated to VTU, Accredited by NAAC with *A’ Grade & NBA Semester End Examinations Nov/Dec 2018 DATA ANALYSIS & DECISION MAKIN Duration: 3 hrs Max. Marks: 100 Note: If any Data Sheet can be used. kindly Mention Here Answer five full questions choosing one complete question from each module. Module 1 1a) Describe the importance of Statistics in modern business? 6 Li col b) The table below gives data on the heights, in cm, of 51 children. 10 14 col Class Interval | 140 120 ‘The bulbs of which factory are more consistent from the point of view of length of life? Module 2 3.) Determine the rank correlation coefficient for the following data 6 Ls cor X | 68 | 4 |] 75 | 50] 64 | 80 | 75 | 40 | 55 | 64 y | 62 | 58 | 68 | 45 | 81 | 60 | 68 | 48 | 50 | 70 b) _ From the following data find the regression equations & estimate the likely value of Ywhen 10 L3. CO2 Page 1 of 418MBA13 4a) b) Sa) b) 6a) b) 7a) b) X=100. xX [7% [98 |76 [82 [58 |76 [94 [88 [51 y | 124 | 131 | 117 | 131 | 96 | 121 | 136 | 97 | 85 OR ‘The following table gives the result of the SSLC examination. s CandidateAge [13 [14 [15 |16 |17 [18 |19 [20 [21 % of failure 39 41 4B 34 37 | 39 49 47 5S Estimate the coefficient of correlation and draw your inference on age & failure rate. Calculate Karl Pearson’s coefficient of correlation for the following series: 10 Age(Yrs) [56 [42 [72 [38 [64 [46 [52 [48 ]40 [42 BP 126 [112 | 140 [118 | 128 [116 | 130 | 126 | 114 | 120 ‘Module 3 The Karnataka Tourist Commission selected a sample of 200 tourists who visited 6 Mysore during the past year. The survey revealed that 120 tourists went to the KRS, 100 went to srirangapatna and 60 visited both sites. What is the probability of selecting a person at random who visited both the KRS and Srirangapatna? Ina certain factory turning out razor blades, there is a chance of 1/100 for any blade to 10 be defective. The blades are is packets of 10. Use Poisson distribution to calculate the approximate no of packets containing zero, one and two defective blades respectively in a consignment of 10000 pockets. OR A bag contains 6 white, 7 red and 5 black balls. 6 1). Find the chance that 3 balls drawn at random are all white. Il) What is the probability that none of the three balls drawn is white? Given a normal distribution with mean = 40 and SD = 10. Compute the value X that__10 has: a.15% of the area to its left. b. 20% of the area to its right. Module 4 Explain maximin and minimax criteria with suitable illustrations. 6 A manufacturing company has to select one of the two products X and Y for 10 manufacturing. Product X requires investment of Rs.30,000 and Product Y, Rs.50000. Market result survey shows high, medium and low demands with corresponding probabilities and retum from sales, (in thousand rupees), for the two products, as 13 2 13 2 13 G co2 coz co4 co3 C03 co4 cos cos Page 2 of 418M A13 8a) b) 9a) °) ~ 10a) b) given in the following table. Demand Probability Return from Sales (000 Rs.) Product X Product Y | Product X Product Y High 04 03 75 100 Medium, 04 04 55 80 Low 0.2 | 03 35 70 Construct the appropriate decision tree. What decision the company should take? OR What is a decision tree? Briefly explain the advantages and limitations of decision tree. 6 12 cos A doctor has to decide whether to operate or not on a patient suspected to be having 10 13 COS cancer. If he has cancer, and is operated upon, the chances of survival is 60%. If he is not operated, his chances of survival are 10%. On the other hand, if he does not have cancer and is operated upon, there is a 30% chance of the patient dying. If he is not operated upon, there is no chance of his death. The chances of the patient having cancer or not is 50/50. What should the doctor do? (Take either survival or death as the criteria). Module 5 Solve the following game using the rule of dominance: 4 L C06 Player B 1 1 8 3 PlyrA [6 4 5 een ee 4 L cob With respect to game theory explain pure strategy, mixed strategy, saddle point and value of the game. A bakery keeps stock of a popular brand of cakes. Previous experience shows the 8 1 CO6 daily demand pattern for the item with the associated probabilities as given below. Daily Demand: Probability 0 40. “Fab 50. 0.01 0.20 0.15 0,50 40 50 0.12 0.02 Use the following sequence of random numbers to simulate the demand for next 10 days Random numbers ~ 25, 39, 65. 76, 12, 05. 73. 89, 19,49 OR Solve the following game: 3 2 2 3 Discuss the steps used in Monte-Carlo simulation. OR 4 Li co6 4 LS C06 Dr. Sahay is a dentist who schedules all his patients for 30 minutes appointments, 8 12 CO6 Page 3 of 418MBA13 lla) b) °) Some of the patients take more or less than 30 minutes depending on the type of dentist work to be done. The following summary shows the various categories of work, their probabilities and the time actually needed to complete the work. Category Time required | Probability Filling 45 minutes 0.40 Crown 60 minutes 0.15 Cleaning 15 minutes 0.15 Extraction 45 minutes 0.10 Check-up 15 minutes 0.20 Simulate the dentist’s clinic for four hours and determine average waiting time for the patients as well as the idleness of the doctor. Assume that all the patients show up at the clinic at exactly their scheduled arrival time starting at 8 a.m. Use the following random numbers for handling the above problem: 40, 82, 11, 34, 25, 66, 17, 79. Case Study ( Compulsory) A firm is planning to develop and market a new drug. The cost of extensive research 10 14 COS to develop the drug has been estimated at Rs 100000/- the manager of the research programme has found that there is a 60% chance that the drug will be developed successfully. The market potential has been as follows. Market condition | Prob | PV of profit(Rs) Large 50000 Moderate ~~ 25000 —| Low 10000 ‘The present value figures of profit do not increase the cost of research, While the firm is considering this proposal, a second proposal almost similar comes up for consideration. The second one also requires an investment of Rs 100000/- but the PV of all the profits Rs 12000/-, The return on the investment in the second proposal is certain. Draw the decision tree indicating all events and choices of the firm? What is the present value of the profit with the first proposal? 5 16 Cos What decision the firm should take regarding the investment? 5 16 cos Page 4 of 418MBA14 New Horizon College of Engineering, Bangalore Autonomous College affiliated 19 VTU, Accredited by NAAC with "A Grade & NBA Semester End Examinations Nov/Dec 2018 MANAGEMENT ACCOUNTING Duration: 3 hrs Max. Marks: 100 Note: If'any Data Sheet can be used, kindly Mention Here Answer five full questions choosing one complete question from each module. Module 1 da) Accounting concepts and conventions are the basic foundation for new learners. On account of 6 Li cor this briefly describe any three accounting concepts. b) Examine the necessary journal entries in the books of Ms. Kousalya: wo L4 con Date (2017) Particulars Jan 1 Started business with Rs 100000. Jan 8 Purchased goods for cash Rs 50000. Jan 12" Paid rent to Harish Rs 3000. Jan 16" Paid insurance premium Rs 2000. Jan 20 ‘Sold goods to Mr. Y for Rs 60000 on credit. Jan 227 Purchased goods from Ram Rs 25000. Jan 26" Goods distributed as free samples Rs 1000. Jan 29" Received cheque from Mr. Rajesh Rs 1000. Jan 30" ‘Cash Rs 5000 is withdrawn by the proprietor for personal use. Jan 31* Paid into bank Rs 5000. OR 2a) ¢ subsidiary book is the prime entry in accounting transactions, identify the various typesof 6 LI COI subsidiary books and types of cash book. b) Examine the following transactions in three column cash book: w A cor Date Particulars ‘Amount (Rs) 2014 Cash Balance 500 May 1 Bank Balance 1000. May2 | Deposited into Bank 10000 May 3 Cash received from sale of shares 50000, May 4 | Purchases by credit 15000 May 5 _| Purchases by cheque 5000 | May 6 | Received cheque from Anand 9900 Discount allowed 100 May 8 _| Paid Vijay by Cheque 1500 May 10 _| Withdrew from bank for office use 10000 May 16 _| Anand"s cheque deposited in the bank May 20 | Paid to Ajay by cheque Rs 1980 in full settlement of his account Rs 2000 May 26_| Drawn from Bank 300 May 30__| Cash withdrawn for personal use 1000 Module 2 3a) The transactions which are recorded using adjusting entries are not spontaneous but are spread. 6 = LS. CO2 ‘over a period of time. Based on the above statement briefly interpret the following adjustment entries and its impact in Income Statement and Balance Sheet: ‘* Bad debts. (Considering Old reserve and New reserve) © Closing stock. * Outstanding Expenses. Page 1of 418MBAL: ‘Compute the vertical form of Income Statement and Balance Sheet in the books of Mr. Jyothi ow Reddy as on 31.12.2013. Particulars ‘Amount (Rs) Particulat ‘Amount (Rs) Capital Account | 9000 Purchases 15000 Fu 800 Carriage Outwards 200 Creditors 1600 Salaries 2000 Premises 13000 Sales 18000 Bad debts 80 Rent Received 800 Cash 40 Discount Allowed 180 Drawings 900 Loan 4000 Overdraft at Bank | 905 Reserve for Bad Debts | 100 Debtors 1500 Expenses 705 Adjustments: 1). Make provision for bad debts @ 3%, 2) Salary due Rs 200, 3) Stock on 31/12/2013 was Rs 3500. 4) Write off 10% from furniture for depreciation, 5) Due from tenants rent Rs 100. oR 4) Information on financial statement becomes necessary for various investors for better decision 6 LS CO} making. As a result of this interpret the various users of financial statements. b) From the account balances of Ms. Mohitha as on 31.12.2016, solve the vertical form of income 10 130i statement and balance sheet. Particulars | Amount (Rs) Particular ‘Amount (Rs) Purchases 162505 Cash 10000 Debtors 50200 Drawings 4452 Opening stock _ | 26725 | Sales 252600 Wages 23137 Bad debis reserve 5200 Salaries 3575 Creditors 30326 Furniture 7250 Bills payable 3950 Postage 4226 ‘Outstanding ages 2000 Power 1350 ‘Outstanding salaries 700 ‘Trade expenses | 5831 Capital 10000 Bad debts 525 Loan to Kashish @ 10% on | 3000 1/9/2016 Adjustments: 1) Depreciation on furniture @ 10% pa. 2) Bad debts Rs $00 and provision for bad debts to be maintained at 5% 3) Goods costing Rs 1500 destroyed by fire and insurance claim has been admitted for Rs 1000. 4) Closing stock as on 31/12/2016 is Rs 12250. Modules S.a) Discuss clasiction of cash nos and cash outows wit utable example ‘2 a b) The fllowin ae the income statements of fo the year 2015-6, Dr a comparive income statement 1 Part 20212013 Particulars 223013 0 To apening oak | 85,000 2.00900 hy ses fess aans | 100,000 —-r2 00 000 Ta purctenaase $,00,000 5,50,000 By 2 2 Tas 5.0. : 3 lsing stock 2000 | 228.000 To wages «0.000 | soow | Beane reese om T3609 | 15000 Tones Baw [eta [iy dividend reseed [3000 750 Teraraesand T ss.000 | 4,000 Page 2 ofTa) b) 8a) b) To depreciation 0000 60.000, “To selling expenses | 12.000 12.006 a To discount allowed —| 5000 7000 Tobe malcot | aa E To interest paid 12,000 14,000 To net profit 4.26.00 | 412.500 12.17.00 | 147.500 12,17,000 | 14.47,500 oR Explain trend analysis and its objectives. The balance sheet of $ Itd and K Itd are given as follows: Balance sheet As on 31" Dec.2013 Liabilities Sitd Khd [Assets Sitd Kid Pref. share capital | 1,20,000 | 1,60,000 | Land and building | 80,000 _| 1.23.000 Equity share capital_| 1.50,000 | 4,00,000 | Plant and machinery | 3.34,000_| 6,00,000 Reserve and surplus | 14,000 | 18,000 | Temporary 1,000 | 40,000 investment Long term loans | 1.15,000 | 1,30,000_| Inventories 10,000 | 25.000 Bills payable 2,000 | Bad debts 4,000 | 8,000 Sundry creditors | 12,000 | 4,000 | Prepaid expenses | 1,000 _| 2,000 Outstanding 15,000 | 6,000 | Cash and bank 8,000 | 10,000 balance 10,000 | 90,000 4,38,000 | 8,08.000 4,338.00 | 8.08.00 Analyze the financial position of fwo companies with the help of common size, Module 4 From the following information: prepare a summarized balance sheet as at 31" march 2016. a) Working capital Rs. 1,20,000. b) Reserve and surplus Rs.80,000 ¢) Bank overdraft Rs.20,000 d)_ Fixed assets to proprietary fund ratio 0.75. e) Current ratio 2.5. £) Liquid ratio 1.5. Explain the uses of ratio analysis. oR Calculate the following ratio: a) Gross profit ratio. b) Net profit ratio, ©) Current ratio, d) Liquid ratio. ©) Proprietary ratio. Particular Amount | Particulars Amount Sales 30,00,000 | Fixed Assets 15,40,000 Cost of sales 20,00,000_| Net worth 15,00,000 Net profit, 4,00,000 | Debt (long-term) 900,000 ‘Average inventory | 8.00,000 | Current liability 5,00,000 Other current assets | 7,00,000 | Net profit before tax and interest | 8,00.000 As a financial analyst to analyze the liquidity position of a firm which ratios would you take into consideration? 18MBAI4 6 12 cos 10 13 COs 6 12 cos w 3 cos 6 12 cos 0 13 cos Page 3 of 49a) b) °) 10a) b) b) ° 4) Module 5 From the following particulars, Fixed factory overheads cost Rs.60,000 xed selling overheads cost RS.2,000 Variable Manufacturing cost per unit. | Rs.12 Variable selling cost per unit Rs3 Selling price per unit Rs.24 Caleulate: a) Break-Even point in terms of sale value and in unit. b)_Number of units that must be sold to earn a profit of Rs.90,000. The following data are given: total fixed cost = Rs.15,000; variable cost per unit = Rs.5; selling i it = Rs.8. Break-Even point (BEP) in terms of units. Break-Even point (BEP) in terms of Values. Margin of safety if actual sale is 5500 units. Explain break even analysis and its assumptions. oR ‘Two firms Xitd and Y Itd, sell identical products in the same market. Their budgeted profit and loss accounts for the year ending on 30" June 2017 are as follows: Particulars X itd Yitd Sales 4,00,000 4,00,000 Less: variable cost _| 3,20,000 2,80,000 Fixed cost 40,000 3,60,000_| 80,000. 3,60,000 ‘Net profit 40,000 40.000 Your required to 1) Calculation the breakeven point for each firm and 2) State what shall be the likely effect on the profits of the firms in conditions of increasing demand for the product? From the following information estimate the amount of profit earned during the year us ‘marginal costing technique: Fixed cost Rs.2.50,000 Variable Cost_| Rs.10 per Unit Selling Price | Rs.15 per Unit ‘Output Level | 75,000 Discuss the determinants of cost. ‘Case Study (Compulsory) Following is the details of Chaitanya Lid, Stock Velocity 6 (Gross profit rat 20% ‘Capital Turnover Ratio 2Times | Debtor's velocity 2 Months Fixed assets tumover ratio 4 Times | Creditor’s velocity 73 Days The gross profit was Rs 60000. Reserves and surplus amounted to RS 20000. Closing stock is Rs 5000 in excess of opening stock, Identify sales and cost of goods sold by using gross profit ratio and capital by using capital turnover ratio. 1g and closing stock by using Identify fixed assets by using Fixed assets turnover ratio and ope stock turnover ratio. Predict debtors by using debtor’s turnover ratio and creditors by using creditors turnover ratio Construct balance sheet. 18MBAI4 au sous 8 ow oe 44s ae) ia “ sou 5 6 s 6 co! coe cog cos cos cos Page 4 of 4USN Duration: 3 hrs la) b) 5) 2a) b) ©) 3a) »b) 4a) b) ©) °) Ta) New Horizon College of Engineering, Bangalore ‘Autonomous College aiated to VTU, Aceredited by NAAC with A’ Grade & NBA, Semester End Examinations Nov/Dec 2018 MARKETING MANAGEMENT wy Data Sheet can be used, kindly Mention Here Answer five full questions choosing one complete question from each module. Module 1 Characterize the factors on which marketers would segment the market for Credit Cards Explain the importance of USP in building brand Discuss how companies position their products for maximum competitive advantage in the marketplace oR Identify the factors that influence Buyer Behaviour Suggest what kind of segment should a marketer select for travel industry. Explain various International Marketing entry strategies Module 2 Analyze the role of packaging and labelling in marketing by taking the example of food industry. Explain the stages in new product development. Highlight the importance of each stage. You have been asked to explain the following marketing strategies to one of your clients: a) Market penetration b) Market development c) Diversification What information would you include in your explanations? oR Examine the branding strategies in detail, Support your answer with a suitable diagram. What are the various types of brands? What are the criteria that should be considered for choosing the respective brand name? ABC Pvt lid is a global car manufacturer, the company is now diversifying and entering into a car oil segment. Suggest the pricing strategies that the company will follow for the oil segment. Module 3 Identify the products that can adopt multilevel marketing. Justify your answer. Recommend the stages that should be followed in designing the message in advertising Discuss the features and functions of Direct Marketing OR Examine the factors that will affect the choice of the channel of distribution. ‘A manufacturer of FMCG goods has recently introduced a new detergent powder in the name of ‘ZOOM". Would you suggest, push strategy or pull strategy for promotion. Justify your answer, Explain with the example of your choice the steps involved in personal selling Module 4 Advise one of your clients on the importance of effective marketing research and its implications on business growth Max. Marks: 100 L4 13 12 La 13 12 L4 L2 13 La 13 12 La 13 2 L3 col coz col col co3 co3 cos cos cos cos cos cos co4 co4 co4 co4 co4 Page 1 of2I8MBAI5 b) Explain the concept of validity and its types. 4 LI cos ©) Identify the steps to be considered in developing a market research plan and describe the 8 L4 COS practical difficulties that may be encountered. oR 8.) Create a questioner to survey the preferences and buying habits for fairness creams in 4 13 cos Indian market b) What are the various sampling types, describe the issues of precessions and confidence in 4 LI COS determining sample size c) Compare and contrast THREE market research techniques that can be used to determine the way consumers 8 L4 COS perceive the company’s products and services. Module 5 9a) Evaluate the errors that can occur in formulation of hypothesis. How to avoid these errors. 4 LS. COS b) Highlight the importance of analysis of interdependence with an example. 6 LI cos ©) Explain any one non parametric test of your choice with a hypothetical example. 6 LS Cos OR 10a) Differentiate between the parametric and non-parametric tests 4 LS cos b) What are the various types of hypothesis. List their characteristics 6 LI cos ©) In what situation the factor analysis and cluster analysis are used 6 LS Cos ‘Case Study (Compulsory) ‘Todd, Owner of the marketing research firm it was Monday morning and Roland, the statistician for a small marketing research house, was sitting at his terminal cleaning up the tabulation program for a telephone survey that was currently in the field, Todd, the owner of the firm, walked into Roland office. “Roland, I just heard from the interviewing service that the data collection for the bank study won't be completed for at least 2 weeks. I guess we should have pre-tested the questionnaire. It’s taking twice as long to complete the interviews as we estimated. Not only are we going to lose money on this project, but the final report is due in 2 weeks.” “Oh no!” cried Roland. “We need a week just to edit and code the open-ended questions before data entry can begin. We'll have to beg for time from the bank. “We can’t do that. Remember how I got the project?—They had been quoted $30,000 by Jones & Wilson Research and I told them we could to it in half the time and for only 20 grand.” ‘There was silence for new minutes and then Todd added, “I’ve got an idea. We stop interviewing now with the 352 interviews that are completed and bump the numbers upto 500 with a multiplier, you know a weighting routine. Roland, you can do that with just a few lines of programming. The bank will never know. Hell, they don’t know anything about survey research much less statistics. The printout will only show the bumped up numbers and they will never see the programming, Before Roland could say anything, Todd was walking out of the office saying, “start doing your magic with the programming now and I'll call the interviewing service. This is great; We'll make money and get the job done on time. Go to it, Roland!” After Todd left his office, Roland said aloud, “Terrific, My first job as a real marketing research statistician can I've got an idiot for a boss.” As he reflected on the situation he thought, “bumping-up the numbers without telling the client is like stealing their money. And even if they are told, I'm not sure if the statistical routines we plant o use will appropriate for weighted data, I don’t know what to do. I guess other companies weigh data and I do need this Job, lla) Elaborate the relevant facts from the case 5 13 Co4 b) What types of data collection techniques should be adapted by the firm when the data is 3 L3_ CO4 huge. Why? ©) What would be the outcome if Ronald follow Todd’s Instructions 5 L6 COM d) Suggest what Ronald should do? 5 16 CoM Page 2 of 2CTT TI LETT) 18MBA16 Duration: 3 hrs la) b) °) 3a) b) °) 4a) b) ©) Sa) b) °) 6a) b) °) 7a) b) New Horizon College of Engineering, Bangalore Autonomous College affiliated to VTU, Accredited by NAAC with *A’ Grade & NBA Semester End Examinations Nov/Dec 2018 HUMAN RESOURCE MANAGEMENT Note: If any Data Sheet can be used. kindly Mention Here Answer five full questions choosing one complete question from each module. Modute 1 Analyze the characteristics of HRM as a line function and staff function Illustrate the role of a HR manager who works in a IT sector in Bangalore Operative Functions of HRM are specifically entrusted to the human resource department. Explain oR Identify the importance of Strategic HR in today’s competitive world Illustrate as how HRM Plays a significant role to sustain in the competitive environment In today’s competitive era HR Department faces multiple challenges in managing organization. Explain Module 2 Examine how Network Structure and matrix structure would help in today’s competitive world to sustain? Explain how competency model and job scan model can be used for job analysis Illustrate how job analysis lays the foundation for HIRM practices that lead to competitive advantage? oR Explain the different methods of job analysis and identify which method is the best according to you? ‘Compare and contrast the different job evaluation methods used to do job evaluation Illustrate as how the process of job evaluation would help an organization to find the relative worth of the job Module 3 Analyze the factors affecting recruitment. Discuss the various sources of recruitment. Explain various steps in selection process. oR Examine the different types of tests used in selection process. Illustrate the types of interview used in selection of candidates. You are a HR manager. Design 3 days indu organization ion program for newly joined employees in your Module 4 Distinguish between training and development. Explain training process in detail. Max. Marks: 100 Ls cor 13 col 12 col Lt col Ls col 12 col La coz 2 coz LB cor La con 2 co 13 co La C03 13 C03 L203 La €03 13 co3 12 €03 13 cos Li cot Page 1 of 218MBA16 ©) Analyze different methods used for development of managers. 8 La coF OR 8a) _ Illustrate different stages in performance appraisal. ; 413 con b) Why career and succession planning of employees is important in an organization. 4 Lt cos ©) Analyze traditional 0 modern methods used for performance appraisal of employees in an & LA com organization Module 5 9.4) Justify how would handle the current issues and challenges of industrial relations 41s cos b) Evaluate the steps which an employee has to take if he has any grievance towards his 6 LI COS manager and how can it be resolved c) Evaluate the collective bargaining process and explain how each step is important to take 6 LS Cos decision OR 10a) Recommend a good disciplinary procedure for handling employees 4 Ls cos b) List the types of welfare facilities provided in a manufacturing unit for their employees 6 Lt cos c) Identify the statutory benefits received by the government employees and compare them with 6 — LS the employees of an MNC Case Study ( Compulsory) Mrs Deena joined syndicate bank as a clerk after M.Sc in 1968. She was aspiring for the promotion to the officer's post. She completed CALLB to which certain weight age is given in promotion. After getting the eligibility service in 1972 she applied for an officer's post in the bank under the promotion quota. She could not get the promotion as her score in the written test was quite low. But at that time she was transferred to her native town, i.e, Rajahmundry. She tried for an officer's post several times but could not succeed. She was upset with her trails. But she was elected to the office of President of local branch of Bank Employees Union. Since then she has become a problem to the management, She could solve a number of problems of the members of her union. Consequently almost all the clerks of the branch joined her union, However, she has been continuing her trails for the officer's post. She was not given the promotion in 1980 though she got more than the minimum score in the written test, on the ground that her interview score was less than the minimum. In fact, the confidential report of the branch manager regarding her trade union activities worked against her in this case. With this failure she decided not to make any further trails and activated the trade union activities, Further, she started a business of dealership in automobiles. She succeeded in diverting the deposits of the business community in her bank to other banks. Management has decided to promote her to the officer cadre based on the recommendations of the new branch manager. One day Mrs. Deena received appointment order for the officer post from the head office of the bank. All the colleagues including the branch manager congratulated her. But she said that she does not want promotion it was a quite surprising to all of them. Ia) What are the main issues in the case? S13 Co b) Do you think that the management's action of not selecting Mrs. Deena in 1980 basing onthe $ L3. COS confidential report of the branch manager is right? c) Why does Mrs. Deena not want promotion? Ss L6 CO d) What are the concepts you have learnt out of this case? 5 Le COR Page 2 of 2pus LLTTTTTT 18MBAI7 New Horizon College of Engineering, Bangalore Autonomous College affiliated to VTU, Accredited by NAAC with *A’ Grade & NBA Semester End Examinations Jan 2019 MANAGERIAL COMMUNICATION Duration: 2 hrs ‘Note: If any Data Sheet can be used, kindly Mention Here Answer five full questions choosing one complete question from each module. Module 1 List five aspects of English Grammar essential for attending an interview? Explain the importance of English grammar in present corporate scenario. With examples OR What is the planning required speaking before an audience? Explain why listening skills is necessary with examples, Module 2 Explain why interpersonal communication skills play a vital role in team work in an ies & competencies should manager possess and use to be successful at work? OR Explain in your own words why appropriate dressing & di important in image building? What are the characteristics a young professional should demonstrate to be successful in professional career? etiquettes are Module 3 Fill in the blanks by choosing the appropriate preposition (a).He is afraid... stake charge lof 2. With To 4. For (b). We should rely. our efforts. l.on 2. At 4. In (©). My pen is similar. -your pen. to of with 4. For (d). You must comply...........-+.++.my wishes Lwith 2.0n 3.At 4. For Complete the sentences by Writing the correct form of the verb given in brackets. 1, Last night someone (knock) at the door. 2. Good boys (obey) their elders. 3. Water (boil) at 100°C. 4, Every day she (go) there in the moming. 5.1 (receive) your letter yesterday. 6. My father (leave) for Mumbai next week. 7. The child (cry) because it felt the pain ‘Max. Marks: 50 SLI CO3 5 2 COR SLI Cos 5 12 COL sw co 5S Ls COs 5 12 cor S$ 13 Cos 5 13 COS 5S 14 COB Page 1 of 218M! ALT 6b. Ta. 8a, 9a. 10a. 8. My mother is (teach) in a college. OR Fill in the blanks with appropriate verb forms given in the brackets. 5 13 cos 1. This is one of the best pictures that .. .. been released this year. (has / have) 2. This is the only one of his novels that .... are) 3. One of the officers Who ......+. Major himself. (was / were) 4. He is the only one among our pol throughout the country. (is / are) Complete the sentences by filling the blanks by choosing the appropriate article from 5 L4 C03 the given list. (a, an, the & zero article) |. Did you bring umbrella? 2. Are you looking for shampoo? 3.1 checked mailbox again, 4. May I have spoon please? ++ Worth reading. (is / suspected of treachery was the . popular Module 4 Learning to speak English at the adult age is the major cause for mother tongue L4 cos influence on pronunciation. - Put forth your views for and against this general perception. “Finish speaking before your audience has finished listening”. Evaluate the statement with particular reference to preparation, audience and time management oR Explain the role of Preparation and Practice in overcoming stage fear. 5 Lt cot How do PPTs and Videos enhance the quality of a presentation? Module 5 “For an effective presentation, body language should combine with and complement S LS COI language” Analyse the statement in the context of the impact of paralanguage (vocal cues) on the audience. Expand the following idea in about 250 words. * To be successful in business, you should have business in your heart and your heart in your busines: OR Which one is better suited as a medium of business communication —a formal letter S LS COI or an email? Substantiate your view with valid points. “Interviews get you a job, but itis the resume that gets you an interview”. Scrutinise the importance of a resume and its major elements from the point of view of a job aspirant. 16 Cos Page 2 of 2