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Rahul Birthray Address: Flat No-02, Shankar Building, Sector-12, Khargar, Navi Mumbai E-mail:

Date Of Birth: 16/10/79 Mobile:+91-8652226502 ___________________________________________________________________________________________________________ _ Career Objective: To work for an organization that lends me a supportive and operative learning environment with ample chances to contribute in the field of Marketing/Corporate Strategies & Management, challenges me intellectually and offers me a good potential for future growth. Skills:

Experience of 6 years in Marketing with good exposure to Strategic Planning in FMCG & IT Industry. Expertise in defining Go to Market Strategy. Expertise of working in startup organizations with good exposure of taking Strategic initiatives for entering new markets/verticals. Good Understanding of Segmenting, Targeting & Positioning. Capability to lead a Team very effectively. Good exposure to resource planning & allocation. Ambitious & self motivated, with ability to bring people together to meet set objectives. JAYPEE CEMENT(Jaiprakash Associates Ltd) as Dy. Officer-Brand Management

Work Experience: Working with since December-01, 2009. Jaypee cement is part of Jaiprakash Associates Ltd., an Indian conglomerate in the field of Cement, Express Way, Power, Real Estate, Infrastructure, Education etc. Primary Job Responsibilities:

Responsible for Brand planning & execution exercise for Maharashtra, earlier for Madhya Pradesh, Chhattisgarh, Orissa and Nepal. Market Analysis, Competitive Analysis, and SWOT Analysis of Jaypee Cement vis--vis competition. Planning & execution of annual & quarterly budget for Brand promotion for all four states. Analyzing demand-supply equation in the region, and strategizing on the ATL-BTL activities to improvise sales. Analysis of District wise sales vis--vis Marketing initiatives for arriving at cost benefit analysis of Branding exercise at a given region. Monitoring of district wise/ dump wise brand promotional activities as per the allocations. Vendor Management. Team Management for brand promotion. Event Management. Successfully launched JAYPEE Cement in Chhattisgarh, Orissa & Vidharva.


Successfully conducted brand promotion activities to strengthen market presence in both new & mature markets in Chhattisgarh & Madhya Pradesh. Generated confidence among Channel Partners, key influencers & end users by conducting meetings & sponsoring events.

Worked with Allied Digital Services Ltd. as Business Development Manager from January 2007 to November 2009 Allied Digital is a Prime System Integrator in the field if IT Infrastructure with presence in 132 direct locations across India & in other parts of the world Primary Job Responsibilities: 1. 2. 3. 4. 5. Responsible for planning & executing Go To Market Strategy for Networking/ Data Centre Responsible for handling certain key accounts in both Corporate & Government. Aligning customer with presales team & OEMs for designing & implementing Datacenter To ensure smooth operational activity for all the accounts handled by me. Partially handling Managed Services business in North India. Successfully achieved profitability targets on Quarterly basis. Introduced 10 new clients to the organization. Handled large corporate & Government clients for the organization. Worked with GIS Development as Sales Manager since November- 2005 to December- 2006. GIS Development Pvt. Ltd. is one of the leading organization focused in the domain of Geospatial Science through its conferences, publication, portal and training institute. The organization organizes Map series of conferences (Map India, Map Middle East etc.- addressing issues, concerns and recent developments in the Geospatial technology) and Location series of conferences (addressing issues, concerns and technological developments in positioning, navigation & timing) in different parts of the world. The organization is also renowned for its monthly trade magazine and portal in the Geospatial field. Responsibilities: 1 2 3 To do space selling for the Magazines & conferences organized in India by the organisation To handle Corporate and Government sales. Handle a team working on mobilizing paid delegates for the conferences. Solution business in North India.



Additional Responsibility: To initiate Market Research projects in GIS Development. Projects Undertaken: To find out the status of GIS industry in India. To conceptualise, plan and execute the research projects. To do primary & secondary research. Responsibilities:

Prepare questionnaires, collect data, analyzing data with the help of team member, assist in report formation.


Successfully conducted 1st conference on Global Positioning System in Bangalore. Successfully conducted 1st Market Research activity in GIS Industry.

Worked as Asst. Manager- Sales with Jlets Technologies Pvt. Ltd. since May, 2004 till October , 2005. Jlets Technologies (JT Maps), started in September-2003, with an objective of providing Standard & Customised software to GIS industry. The organization developed indigenous software and the Active X component to customize according to the user need. GIS is a niche area with a limited existing client set and the market needs demanded a viable and economical solution to provide GIS based vertical domain solutions. JT Maps aimed to fill this gap. Job Responsibility: Responsible for sales and marketing of JT Maps and Customised Applications. To introduce a completely new product and company in an already existing mature and established market. Dealing with a varied clientele including Government and Private Sector in Delhi & NCR. Coordinate with the project development team and the client for understanding the requirement and timely delivery of the project. Market analysis, exploring new markets, conceptualize & develop new strategies based on the markets response to the product and execute accordingly. Assisting in promotional and marketing activities and identifying mediums of promotion under restrained budgets. Participating and contributing in strategic management decisions for the companys overall growth. Work closely with the management to set the annual targets, develop an appropriate strategy for marketing & sales to achieve the targets and to execute in the planned manner. Achievements: Successfully launched JT Maps in NCR region. Initiated Website development business for the organization.


Post Graduate Diploma in Business Management (Major in Marketing, Minor in International Business) at Institute for Integrated Learning in Management (IILM), New Delhi. Year 2002-04 Bachelors of Science (Physics, Chemistry, Maths) from St. Aloysius College, Jabalpur (M.P.), 1998-2001.


Won 2nd prize in annual competition conducted by IIT-Delhi for concept of New Product Development & Launching.

(Rahul Birthray)