Individual Task 1

After reading the information given about what is and advertisement and collocations.
Do the following exercises.

1. Look at the following extracts from job advertisements. Match the titles to the job
descriptions (8pts)

_1_ brand manager __2__ director of marketing _3__ head of PR _4_ marketing assistant

2. Match words from each column to make collocations from the job ads. Then
match the collocations to the definitions. (6pts)
1. media _5_ knowledge
2. customer _4_ line
3. brand __1__ mentions
4. product _7_ relations
5. strong _6_ responsibility
6. primary _2_ service
7. public _3_ strategies
 Collocations definition (6pts)

4 a. a related series of items sold by a company (e.g. education software titles

offer by a publisher)

2 b. the department that deals directly with costumers

7 c. Communication with the general public

d. Items where the company’s name is seen in newspapers, magazines, and

1
websites

6 e. Main task or function

5 f. Good understanding

3 g. Ways of promoting a brand