In Consumer Behavior Perception is more

important than Reality

Perception is basically how an individual perceives things. It can be described as how one sees the world.
Like two people may experience the same stimuli but how those individuals organize and select those
stimuli is a highly individual thing, it is mainly based on each person’s needs, value, past experience, and
expectations. Your perception is your reality, it is something that the way you yourself perceive a
particular thing is a reality for you. For example, someone sees a bottle as half empty and someone sees
it as half full. In consumer behavior also perception is more important than reality, if someone perceives
something true then it is more important than if it is in fact true. Consumers act or react on the basis of
their perception, not on the basis of the objective reality of the product. Even then if the product is nice but
consumers have a negative perception about that product so it will eventually fail. The perception that
consumers have of a brand, its value, and its product or service can have a drastic impact on consumer
purchase behavior. Hence to even marketers consumers’ perceptions are much more important than the
reality, if they are able to foster a positive perception of their products and make consumers perceive the
product how they wanted them to see the product, it is more likely to build a more sustainable and
growing consumer base.