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BUSM 4566

Tourism Planning and

Resource Management

Are you in the right classroom?

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Week 1.
Tourism Demand I:
Travelers and Tourists

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This Week’s Agenda

Week 1
§ Meet course instructors and other participating students.
§ Fully understand course requirements.
§ Define and describe what is meant by the global, regional, national
and local tourism industry.
§ Identify the overall pattern of global tourism activity in terms of
current status and future potential.
§ Profile the global, regional, national and local demand for tourism
in terms of traveller demographics and reason for travel.

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Let’s meet!

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The Teaching Team

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BUSM 4566 Teaching

Team

§ Dr Daisy Kanaga
Course Coordinator

§ Ms Linh Le Dang Thuy

§ Ms Thanh Le

Please refer to the Canvas for our

welcome note and email details.

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Introduce yourself

Your name
Experience in RMIT
Something about yourself (e.g. favourite
colour/movie, hobbies etc..)
Your ideal tourist destination
What do you want to get out of this course?

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Core Data You Need To Know

§ Degree Programme Data
§ Course Data - BUSM4566
§ Course Aim and Objectives
§ Relevant University Staff
§ Course Delivery Model
§ Resources Available To You
§ Commitment Required From You
§ Course Assessment
§ Academic Integrity

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Class Expectations
Subhead here

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Expectations

§ Allocate 10 hours per subject per week

§ Contact time = 3 hours per week
3 hours lecture

Outside class…
§ Read learning resources on Canvas BEFORE
class
§ Research/working on assigned tasks
§ Communicate with your group at least once a
week
§ Manage your time

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The 7Ps Expectations Passion

• Presence in class
• Punctuality No Plagiarism
• Academic integrity
o Coming to class on time
• Citation/Referencing
o Adhere to deadline

• Politeness and consideration

o Be a good listener
o English in the class
o Good email communication skills

• Participative in class discussion

• Patience
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Plagiarism
Plagiarism is presenting someone else's work or ideas as your own, with or without their consent,
by incorporating it into your work without full acknowledgement (University of Oxford).

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Plagiarising

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Plagiarism
§ It is the practice of taking someone else’s work or ideas and pretending
that you wrote them first. It is extremely bad manners and very
disrespectful.
§ It is not acceptable. Do not copy off other people.
§ RMIT uses Turn-it-in. This WILL identify where words in your
assignment came from. Many universities across the world submit ALL
their student assignments into the database. Turn-it-in searches all
those assignments across the world and anything on the internet
looking for similarities – and it does that in an average 19 seconds!
§ Make sure you reference ideas and words that belong to others –
showing you have read a respected source makes your work stronger.
§ This includes journal papers, text books, websites and student
assignments.
§ Please note that if you repeat something in one assignment that you
have already written in a different assignment it is STILL plagiarism!

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Source: http://librarygrits.blogspot.com/2015/04/symptoms-of-plagiarism.html

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Our Class Modules
Please refer to Canvas weekly

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Modules

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Continuous
Assessment
Please refer to Canvas for further
details of the requirements

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Continuous Assessment

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Assessment 1A Group 20%

Group Date Pick Provinces

Group of 5-6 Due Date: Week 5 Pick ONE of these REMEMBER! You
provinces in Vietnam need recommend a
for the destination niche segment for the
analysis report. chosen provinces.
REMEMBER! You • Ca Mau
need recommend a • Bac Lieu
• Binh Dinh
niche segment for the • Kontum
chosen provinces. • Quang Ngai
• Thai Nguyen
• Bac Giang

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Assessment 1B Individual 10%

Class PROFESSIONALISM
§ Guided the 7Ps.
§ Attending classes regularly.
§ Find a way to for your skills and attributes into the course.
§ Willingness to try to perform at a high standard.
§ Willingness to ask for help and guidance. Committed to self-improvement.
§ Provide a positive example to your classmates.
§ Good group ethics and respecting each other.
§ Sincerity, honesty, integrity and patience.
§ Willing to share your ideas, knowledge, and opinions.
§ Being polite and respectful.
§ Dress appropriately.
§ Focusing on Tourism Planning and Resource Management - not doing other course tasks in
the class.
§ Speaking in English even with peers as much as possible.

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Assessment 2 Individual 20%

Critical Case Study Analysis

§ Case analysis provides a significant vehicle for applying research
methods concepts and theories. Case analysis requires critical
evaluation (including interpretation) of both facts and logic to allow
productive case discussions. Cases allow us to learn, from written
scenarios, about a destination or organisation's situations and
predicaments.
§ Read the case and answers the questions.
§ Due on Week 8 Sunday 2359 hours.

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Assessment 3A Group 30%

Creative Proposal and Presentation

§ Your team will PLAN and DESIGN a tourist attraction for a destination in
Vietnam.
§ You need to design an attraction based on ONE of these niche segments:
Cultural/food tourism
Education tourism
Wedding/honeymoon tourism

Adventure tourism
Pilgrimage tourism
Wellness tourism
Volunteer tourism

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Assessment 3A Group

Group 5 – 6

Use Lasten, E.F. and Pizam, A., 2013. A

blueprint/model for planning and designing
staged-authentic heritage attractions for the flow
of this assessment.

Report
Due on Sunday Week 10

Presentation
Week 11 based on class timing

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Assessment 3B Individual 20%

Reflective Writing
§ Based on Kolb's Experiential Learning Model, which comprises
concrete experience, reflective observation, abstract
conceptualisation and active experimentation (Kolb, 1984), you are
to write a reflection based on this course.

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Tourism Demand I
Travellers and Tourists

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Concept Definitions
There are three related concepts examined in this course.
What do we mean by each concept?
Work together with 2 or 3 other students to complete each
of these sentences in no more than 25 words for each
sentence :

The Tourism Industry is defined as ....

Tourism Planning is defined as ....
Resource Management is defined as ....

What are your definitions?

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The Tourism Industry Defined

The total of all businesses that directly provide

goods or services to facilitate business, pleasure
and leisure activities away from the home
environment. (www.destinationnsw.co.au).

The people, activities, and organizations involved

in providing services for people on holiday; for
example, hotels, restaurants, and tour guides (Collins
English Dictionary).

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Tourism Planning Defined

The provision of guidance for the use of tourism assets

and the development of tourism in a marketable way (Likorish
& Jenkins, 1997).

A process that leads to development that is adaptive to

the needs of tourists, responsive to the needs of local
communities, and socio-economically, culturally, and
environmentally sound (Wahab & Pigram, 1997).

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Resource Management Defined

The acquisition and deployment of the internal and external

resources required to deliver the project, programme or
portfolio.(www.knowledge.apm.org.uk).

The process of identifying initiatives for resources based on

priority, planning resource allocation, tracking resource
usage and productivity, improving allocation, and
measuring effectiveness of resources. (www.innotas.com)

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So, this course is about ....

The people, activities, and
organizations that acquire and
deploy internal and external
resources in order to provide
goods or services that meet the
multiple needs of both a host
community and visitors to that
community.

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Foundation Principles
The tourism industry designs and implements a planned programme of
resource management that will enable and support visitor experiences.

Visitor experiences have economic, societal, and environmental impacts on

the host society.

Economic impacts are dealt with more thoroughly in ECON1318;

environmental impacts are more thoroughly dealt with in BUSM4567.

The focus of this course is on:

- Demand-side characteristics of domestic and international travellers
- Supply-side structure of the tourism industry
- Opportunities and threats for tomorrow’s tourism industry.

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2021: A Year in Review

Outlook for 2022

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Exciting times for tourism

Tourism recovery gains momentum as restrictions ease and

confidence returns
§ International arrivals increased 182% year-on-year in Q1 2022 to
an estimated 117 million international arrivals compared to 41
million in Q1 2021.
§ Destinations welcomed almost three times as many
international tourist arrivals(overnight visitors) as in the same
period of 2021, with Europe leading the rebound.

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What are the main factors which could contribute

to the effective recovery of international tourism?

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Purpose and mode of travel

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Top destinations, 2020

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Big spenders, 2020

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RMIT University Vietnam

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Step 1: Blueprint
Brainstorm Step 1

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Investigate
Vietnam tourism

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Top 5 Tourists for Vietnam

List the top five countries

1. ____________________
2. _____________________
3. _____________________
4. _____________________
5. _____________________

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Top 5 Destination that Tourists Love to Visit in Vietnam

List the top five destination

1. ____________________
2. _____________________
3. _____________________
4. _____________________
5. _____________________

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What Next?

Work together with 2 or 3 other students to develop your own answers

to these questions:
−What events could possibly occur, over the next five years or so,
that could lead to increases in global tourism numbers
−what needs to happen for global tourism to increase?
−What events could possibly occur, over the next five years or so,
that could lead to decreases in global tourism numbers
−what needs to happen for global tourism to decline?
−Which of those alternatives is most likely to happen, and what do
you therefore expect future demand for tourism to look like?

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Did You Consider .....

Positive influences
- General improvement in individual incomes
- Growing middle class in developing countries
- Increasing power of technology
- Steady reduction in bureaucracy surrounding travel

Negative influences
- Shortage of skilled staff
- Threats to personal health and safety
- Reducing government investment
- Growing community resistance to ecological damage

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What Must We Measure?

• visitor numbers • length of stay

• international-domestic mix • regions visited

• source countries • form of transport

• reasons for travel • form of accommodation

• visitor demographics • activities undertaken

• total spending

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Traveler Motivations
How many different “reasons for travel” can you identify?
1. - Undertake business activity
2. - Relax on holiday
3. - Visit friends and relatives (VFR)
4. - Visit unique attractions
5. - Experience a new culture
6. - Watch or play sport
7. - Receive medical treatment
8. - Obtain an education
And many others!

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And Traveller Types

Tourist, traveller, holidaymaker

Jet-setter, hippie, explorer
Migrant, businessman/woman, student,
journalist
Explorer, conservationist, missionary, pilgrim,
Anthropologist, athlete, entertainer
(Smith, 1978)

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Step 1: Blueprint

Brainstorm Step 1

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Investigate
Vietnam tourism

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Initial Impressions - Vietnam

Continue your discussion. Work with 2 or 3 other students to prepare an
“initial impressions” report on the current demand for tourism in
Vietnam. Include answers to these questions:

Why do they come here?

What do they do?
How long do they stay?

Now verbally present your answers

to the class

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Tourism in a nutshell

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Tourism in a nutshell

Source: (Cook, 2018)

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Tourism in a nutshell

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Conclusion…

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Week 1 Summary
Today we have ....
defined the relationship between the tourism industry, tourism planning,
and resource management
described the tourism industry as a provider of products and services to
enhance the visitor experience
introduced the idea that visitor activity will generate economic, societal and
environmental impacts
examined the basic statistics of global and regional tourism activity
identified potential enhancements and hindrances to future tourism growth
established the criteria by which tourism impacts may best be measured
examined the main reasons why people choose to travel and blueprint
discussion

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In Assignment 1 .....
You will ....
apply the measurement criteria identified today to generate an
analysis of the current state of demand for tourism in Vietnam
describe the current and future status of the Vietnamese tourism
industry in terms of its capability in meeting current and future
visitor demands
evaluated the current and future impacts of visitor activity on
Vietnamese society
Today has been an introduction to the first part of that task!

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—
Thank you

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Copyright © 2022 RMIT University Vietnam

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