Jamie Bornscheuer

PUBLIC RELATIONS SPECIALIST / SOCIAL MEDIA MANAGER

602.680.0306 | BornscheuerJamie@gmail.com | www.jamiebornscheuer.weebly.com
Experience
Senior PR Account Executive - The Knight Agency (Scottsdale, Arizona) March 2022 - Present
• Secured media placements in prominent national and local publications, including Forbes, FOX News, Chilled Maga-
zine, The Manual, The Arizona Republic, PHOENIX Magazine and more
• Managed TV segments and shoots with local and national outlets/channels including Good Morning America, Buzz-
feed and The List
• Created and executed a youth marketing strategy on Instagram which resulted in a 27% increase in the 18-34 age
demographic
• Spearheaded the agency’s influencer relations and social media management sectors and developed agency-wide,
routine processes for project and event management in these realms
• Managed junior staff by allocating projects, reviewing/editing/approving all work, assisting with project manage-
ment and providing guidance through daily meetings
• Created and verbally interpreted social media digital analytics through monthly summary reports to track success
of determined KPIs
• Wrote press releases, media alerts, publicity pitches, media briefs, media kits, crisis communication reports and
communication audits

PR Account Executive - The Knight Agency (Scottsdale, Arizona) March 2021 - March 2022
• KEY ACHIEVEMENTS: Helped manage and coordinate a high-profile event, more than tripled a client’s Instagram
and Tik Tok engagement for video content in four months (300% + increase on both platforms) and shot/edited
multiple Instagram reels that reached over 20,000 views
• Garnered earned media placements through consistent email pitching, in-person and over-the-phone oral pitching
and relationships established with media reps across all major news outlets in Arizona
• Coordinated and managed TV segments, media/influencer photoshoots, interviews and high-profile and public
events
• Ran nine social media accounts on Tik Tok, Instagram and Facebook, developed monthly content calendars and
captured video and photo content
• Designed and executed creative PR packages to disseminate to social media influencers
• Created and maintained event budget sheets
• Assisted with a fundraiser for a luxury brand, contributing to efforts that raised over $100,000

PR Intern - The Knight Agency (Scottsdale, Arizona) Jan. 2021 - March 2021
• Led graphic design projects and designed logos, media materials, event graphics and invites using softwares like Adobe
InDesign, Canva and Procreate
• Monitored media placements and social media digital analytics through Muckrack, Keyhole, Sprout Social and Insta-
gram/Facebook Insights
• Created promotional toolkits and e-blasts

Education
Journalism and Public Relations - BA Aug. 2017 - May 2021
• Walter Cronkite School of Journalism and Mass Communication - 4.0 final GPA, top 3% of the 2021 graduating class,
Kappa Tau Alpha Student Honor Society and Moeur Award Recipient
• CIEE Global Institute of Rome, Italy Spring 2019