Explain Brand Positioning'. Discuss its importance.

(2-3)

Briefly explain the differentiation between General Trade

and "Modern Trade'.

Write a short note on Green Marketing'. Explain With

suitable example.

How Relationship Marketing is different from Transactional

Marketing?
h Explain the differences between 'Product' and "Brand".

1. "Marketing is delivery of standard of living to the society".

Discuss this statement.

Explain the determinants of Product Positioning'.

Differentiate between 'Advertising' and "Publicity".

Write a note on Freemium Pricing Strategy'

Answer any four questions from the following: 4x10-40

Explain the seven steps of Personal Selling pertaining to

any intangible product.

State the differences between Goods' and 'Services'.

Discuss the resulting marketing implications with suitable

examples. (5+5)

MBA/2ndSEM/21-22/202 (Contiued)