Decision sheet

Session 7

Overview:

● BOS was established in November 2011 and is a medium-sized FMCG company

in South Africa.
● The company currently runs its business in Switzerland, the Netherlands,
Belgium, Sweden, and Spain in addition to South Africa.
● It is South Africa's fastest-growing ice tea industry. They wanted to provide them
with a different, healthy beverage.

Problem Statement :

How can BOS expand its high-touch and approachable brand for the major ice tea
markets throughout the world? What are the major methods they should implement to
make sure they utilize the brand while being faithful to it? How do they accomplish this
in a timely manner so they don't pass up too many opportunities along the way?

Decision taken:

We'll be extending our goods into other European nations.

Reasons :

● Due to the lack of language barriers and better connections between suppliers
and investors in Europe, market development in this region will be simpler than in
the United States.
● Since the markets in the area are more segregated, it was simpler to attack
Europe piecemeal. We may launch the brand in smaller nations of Europe initially
to lessen the risk of both failure and success.
● We are now operating well in Western Europe, which will make it simple for us to
grow into the rest of Europe.
● Because we have a strong foundation of partners in an established network of
partners, which includes suppliers, investors, and other business contacts, our
team is better connected in Europe than we are in the USA.