-Cervical cancer is the fourth most common cancer in women worldwide and produces the

fourth highest mortality rate of cancers in women. In Colombia, cervical cancer is the leading
cause of cancer death among women aged 30 to 59.

What is cervical cancer?

Cervical cancer originates in the cells that line the cervix, the lower part of the uterus
(womb). The cervix connects the body of the uterus (the upper part where the fetus
develops) with the vagina (the channel through which the baby is born). Cancer starts when
cells begin to grow out of control.

The cervix is made up of two parts and is covered with two different types of cells.

-The endocervix is the opening of the cervix that leads to the uterus, which is covered with
glandular cells.

-The exocervix (or ectocervix) is the outside part of the cervix that a doctor can look at during
a speculum exam (Pap test), and it is covered with squamous cells.

The point where these two types of cells meet on the cervix is called the transformation
zone. Most cervical cancers originate from cells in the transformation zone.

The cells in the transformation zone do not suddenly become cancerous, but first the normal
cells of the cervix gradually develop abnormal changes that are called precancerous
changes.

These are classified as cervical intraepithelial neoplasia (CIN), squamous intraepithelial

lesion (SIL) and dysplasia, on a scale of 1 to 3, with 1 being mild dysplasia and 2 and 3
being moderate/severe dysplasia.

● The risk factors for developing precancerous lesion and cervical cancer are

● HPV infection
● Smoking
● Inadequate Diet
● Low defenses
● Early start of sex
● Multiple pregnancies

● Diagnosis
-The following procedures are used to diagnose cervical cancer
-History and physical examination.
-Pelvic exam.
-Cytologic study of the cervix (Pap smear).
-HPV test.
-Endocervical curettage.
-Colposcopy.
-Biopsy

● The main ways to treat cervical cancer are

-Surgery for cervical cancer
-Radiation therapy for cervical cancer
-Chemotherapy for cervical cancer
-Targeted therapy for cervical cancer
-Immunotherapy for cervical cancer

For this campaign, as medical coordinator, I assisted in the design and development of
visual media that would be attractive to the audience, allowing us to capture their attention
and convey the message of prevention and promotion of the disease; these posters and
signs were provided with the necessary information.

The method used to develop the campaign was the information station formats, considering
that a greater interaction with the audience is achieved. On the other hand, I was in charge
of the presentation, the objectives that focused the development of the campaign and its
conclusion, as well as logistical details.

Translated with www.DeepL.com/Translator (free version)

For this campaign, it was very important to overcome the barrier of distance in order to
capture the attention of the audience, so in this campaign I collaborated in the development
of visual aids, which allowed us to achieve the above.

The method used to carry out this campaign was a video conference, trying to be as clear as
possible when sharing information. On the other hand, I took care of the presentation,
objectives and conclusion of the campaign, as well as logistical details.

Also,