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Who knew that many years later, there would be so many takers to this idea?
The concept of a Global Friendship Day was first proposed on July 20, 1958 by
Dr Ramon Artemio Bracho while eating out with his friends in Puerto Picasso, a
town in Paraguay. During that meeting, the World Friendship Crusade was
born.
The day was formally adopted as International Day of Friendship by the
General Assembly of United Nations in 2011.
Even before the proposal of World Friendship Crusade, the first-ever friendship
day was perhaps conceptualised by Greeting Card National Association that
tried to sell the idea of a Friendship Day in 1920s to increase sale of their
greeting cards but back then people were not ready to buy this idea thinking it
was a gimmick. In 1930, Joyce Hall, the founder of Hallmark Cards, Inc,
created the first widely known National Friendship Day on August 2 but this too
fizzled out with time.
-B Chihnita Reddy
-B.Tech CSE 2nd year