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MBA Advertising Day 8: Storyboarding

What We Did Today

Learned about Storyboarding

A storyboard is a sequence of drawings that represent the shots planned for a video
production. The storyboard is a very important part of the pre-production process because it
clearly conveys how the story/plot will flow, as you can see how your shots work together.

Example:

The storyboard should consist of:

● Scenes
● Drawings
● Characters
● Dialogues or context

Storyboards are important to make as they ensure that all your scenes are planned perfectly
— because shooting takes time without being organized.

You need to draw all the scenes and arrange them in an order so you have an outline of
what you are shooting.
You need to know:
● what is happening in the beginning, middle and end
● which character is entering when
● what are the dialogues
● how many minutes does the scene take

Learned about the elements of a video ad story

● Main idea: The central point or big picture idea that the viewer should walk away with.
● Characters: Characters are the people (real or animated) in your ad, who the story is
about! They are designed carefully to build a connection to the audience.
● Setting: This is the context and elements in your story that support it and your character.
They include:
○ Place
○ Time
○ Color
○ Background
● Plot: The sequence of events where each affects the next one. It can be crafted around
the narrative arc. A narrative arc needs to have a good set up, then conflict which needs
to be resolved to feel complete.
● *Ad appeal*
○ Direct: Talks about the product and its appeal from the beginning
○ Indirect: Establishes an emotional connection with a stronger story and then reveals
the product. This is used to spread messages and create strong associations or
emotions with the brand.
● Premise: A summary of your ad that can be done in one line and that clearly describes
the main idea of your ad.

What You Need To Do For Your Project

Come up with a premise and storyboard for your ad to pitch to Domino's

Domino's will look at your ad after looking at your premise. And your ad needs to be
supported with a detailed storyboard. So plan and make them very carefully. You need to
upload your premise and storyboard on padlet after 2 days.
Build your story and plan your story elements to make a compelling ad
As you do so, Ask yourself:
● What is your ad appeal?
● What is the main idea? Is it engaging enough?
● Who are the characters?
● What is the setting and the premise?

When you have your ad planned:

Draw a storyboard with a rough idea of how many scenes are there in your ad, what is the
beginning, middle and end, what are the dialogues?

(You can print the storyboard layout on the next page and make copies of it to work on it for
your video ad)

How to draw a storyboard:

● The storyboard will consist of frames to represent the various scenes in your ad.
● Write the title of your ad and the scene number or name.
● Write if it is a long scene, or a close up scene.
● Draw a rough idea of the scene in the box
● Under the box you need to mention what is happening in the scene. Title this as ‘action’.
○ Ex. The Mother is opening the door to collect the order
● After action you need to write the dialogue or the voiceover to be included in the scene.
○ Ex. Doorbell rings
⬞ Delivery person: Is this flat 201? There is a parcel for Sarah
⬞ Mother: Yes thank you.
● Next you need to mention the time that each scene will take.
○ Ex. 10 seconds

Remember your ad for Domino's should be between 30 to 60 seconds only.

You can refer to the storyboard on your project guide

Once your storyboard is ready, start shooting your video ad because you will have to start
editing it from next week.