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INTRODUCTION

According to RAHMAN (2020), education is considered an essential foundation for expanding areas
such as economic development and improving the human life of a country. In particular, higher
education plays a vital role in the economic and social growth of the country. According to Douglas
(2011), university students expect better service quality at university campuses. To ensure good
quality facilities, universities provide many services such as internet, sports, medical room, etc.
According to Kalam (2017), students are considered an essential factor in university campus activities.
A university's reputation depends heavily on the experience and satisfaction of students at that
university. This report is intended to provide suggestions for improving the student experience at the
University of Greenwich, Vietnam (Da Nang campus). The information will provide visibility,
stakeholder analysis and barriers to the proposed change. In addition, resources, opportunities,
leadership theories, and solutions to the student experience change project will also be specifically
addressed.

1. Vision for change


Based on the goal of increasing the student experience at the University of Greenwich Danang
campus, relevant studies have been synthesized to raise the main issues at universities in general and
the University of Greenwich in particular. According to Martinez et al. (2022), food insecurity in
universities worldwide is increasing. Studies have shown that food insecurity is strongly associated
with harmful health and affects educational achievement. In particular, the analyses of Leung et al.,
2020; Martinez, 2018; El-Zein, 2019; Meza et al., 2019 reported that college-age students had higher
body mass index and less self-awareness due to experiencing food insecurity.
According to the research synthesis of Weaver et al. (2019), the rate of food insecurity was reported
at the lowest level of 10% and the highest at 75%. According to another figure from Dubick et al.
(2016), over ten universities showed that the rate of food insecurity reached an average of 30.5%,
ranging from 22.4% to 51.8%. In addition, study 12 found that in peer reviews, there is an average
42% rate of food insecurity among students and in published papers, 35%. Food insecurity causes the
poor health of students. Studies have shown that it forces students to have depression, eating
disorders, poor sleep, and high suicide intentions (12,14,15,22,27,21). These things cause stress in
health, inability to concentrate, and significantly impaired performance and academic progress.
There are many causes of food insecurity among students across countries. In addition to the reasons
of time, food cost, processing equipment and equipment available on campus is also a barrier 31.33…
Surveys have been conducted at many universities; the students found they were not exposed to
food items, and the cooking equipment needed to make food at school was a factor in their eating.
Universities do not provide enough facilities to give students the right environment. Some specific
comments include the lack of food warming areas or refrigerators to store food (Weaver, 2021). Due
to inadequate facilities and physical environment, this rate is increasing, especially for university and
college students (Price, 2019).

Based on the above evidence, it is a fact that university students are facing a high risk of food
insecurity, and students need an area and facilities to limit that situation. Because of this, more and
more universities are installing food pantries on campus to determine students' food insecurity
(Weaver, 2021). According to the study results from Lesson 2, college students who frequented the
pantry for food showed significant improvements in their health and depressive symptoms.
Moreover, when the students visited the pantry more, they reported getting more sleep. The figures
also demonstrate that regular pantry use improves students' mental health and well-being. The
pantry can be an essential part of helping students meet their basic requirements at university (Price,
2019).
Greenwich University in Da Nang currently has two campuses, An Don and Ngo Quyen. However, in
both establishments, there is no pantry, only the canteen (An Don) and the breakfast coffee area on
the 9th floor (Ngo Quyen). These areas all meet the eating needs of students but do not meet the
needs of students to preserve and prepare their food. Therefore, to improve the Greenwich
university student experience, the pantry is seen as an appropriate change in current conditions.
Based on the above analysis, the specific proposal for the project to improve the student experience
is to build a pantry space for students at the University of Greenwich. The pantry will include a
kitchen area with a microwave, refrigerator and other appliances so students can store and cook their
food. The project will consist of different phases with the participation of various parties.

2. Stakeholders
According to Seres et al. (2019), stakeholders are considered as individuals or groups of individuals
that influence the achievement of organizational goals. Universities that want to implement the
strategy need to identify and discuss with the stakeholders, categorize the parties and define their
requirements in the strategic intentions. The stakeholders of the universities are not too different,
namely the following parties: parents, school administrations, Board of Directors (BOD), Investors,
Lecturers, Finance Department, Office of student affairs and Students. There are two main vital
stakeholders, Students and School Administrations.
Students are considered key stakeholders because they are the primary audience for the pantry
building project. Students will be the pantry users, giving suggestions to improve the pantry project
and contributing to enhancing the pantry. Still, they do not have the same high power as the School
Administration and the BOD. If students are unsatisfied and don't use it, the project will fail and only
cost money to maintain. Besides, School administration is also considered a key stakeholder. They are
the ones who will do this project for the students. They take on the role of project management,
project implementation and successful project maintenance. Therefore, they have great interest in
the project, and they also have high power in this project. In addition, BOD is also considered a critical
stakeholder that needs to be added to this project. They are the decision-makers and advise on the
project. Some other stakeholders that need to be added are government, suppliers and employees.
Three leadership styles are used to convince critical stakeholders: ethical leadership, transactional
leadership and Negotiation and influence leadership.

3. Resources, opportunities, and Barriers


3.1 Resources
To open up the pantry space for students at the University of Greenwich, the school has resources
such as capital, classrooms and floor space to build a pantry. However, the school needs other
resources such as pantry equipment, furniture and pantry suppliers.
Regarding available resources, to build a pantry space for students, capital is considered the most
critical resource that determines the success or failure of the project. According to Clark (2021),
capital investment in a project is significant and necessary for the development of the business.
Changing and adjusting capital sources to keep up with trends and technologies helps companies to
increase productivity and catch up with the world. The University of Greenwich is a joint university
between the University of Greenwich, UK and FPT University in Vietnam. At the Danang campus in
Vietnam, the primary capital source is FPT Corporation; the British University of Greenwich mainly
plays a vital role in providing the curriculum (Greenwich, 2022). FPT has outstanding capital as a
significant educational technology corporation in Vietnam and Da Nang. In 2021, revenue from the
education segment increased by more than 53% compared to last year and reached VND 1362 billion
(FPT, 2021). According to specific information, FPT is investing about VND 2600 billion in facilities in
Da Nang until 2023, including three segments software, telecommunications and education.
According to Mr Ngoc (Deputy Chairman of the Board of Directors of FPT Corporation), FPT will focus
on investing heavily in Da Nang to expand mainly in education (Vietnamfinance, 2022). In addition,
available resources are classrooms, and floor space is also essential. Currently, on two campuses, the
number of empty classrooms per day can meet the needs of pantry construction. The project should
take advantage of a specific classroom to make a pantry with a large enough space to arrange
furniture and a kitchen area for students. However, campus 658 Ngo Quyen will be more suitable for
building pantry than the An Don campus because the Ngo Quyen campus has more classrooms and
floors. Therefore, the Ngo Quyen campus should choose the 7th or 8th floor to place the pantry
because these two floors usually have fewer classrooms and are closer to the 9th-floor area, and the
library is more suitable for students.
In terms of resources, the pantry will need furniture such as shelves for food, tables and chairs,
kitchen tools (knives, spoons, chopsticks, scissors, etc.) and dishwasher shelves. Equipment needed in
the pantry is a microwave, refrigerator, electric stove, and kettle. The most important is the pantry's
food supply. The food supplier will provide necessary food such as instant noodles, instant coffee,
and nutritious cereals for the regular pantry for students to use. Another missing resource is human
resources (Berkeley, 2022). Personnel includes pantry designer, pantry installer, pantry manager and
pantry importer.
3.2 Opportunities
Investing in and building a pantry will provide an excellent student experience while creating
opportunities for the University of Greenwich. With the strength of many classrooms and solid
infrastructure, the resilience of classrooms makes the construction of the pantry more convenient.
The project management only needs to select a classroom rarely studied by students and is large
enough to arrange furniture and complete equipment easily. Moreover, this advantage helps the
University of Greenwich save the cost of building the pantry without developing or outsourcing it. In
addition, the strength of human resources is also favourable to opening pantries for students.
Greenwich University has a talented student body, and many contest events enhance student
performance. Therefore, considering gifted students to design pantries, interior decoration will be
very suitable.
As the research in the changing vision section mentioned, the pantry benefits many different parties.
Evidence has shown that building pantry in college helps students improve in many ways (Weaver,
2021; Price, 2019). Therefore, building a pantry at the Da Nang campus of the University of
Greenwich can help create opportunities for students to protect their health and keep food safe, and
improve their academic productivity. The introduction also mentioned that when students have a
good experience, the school's reputation also increases. Suppose the University of Greenwich creates
a pantry space. In that case, there will be an opportunity to improve educational efficiency because
students enhance their academic productivity. Therefore, good academic performance, high grades
and the school's reputation are known to many people.

3.3 Barriers and Solutions


According to research from Price (2019), quite a few barriers have been demonstrated in many
studies using pantries in universities. However, with the size of Greenwich University Da Nang
campus, the pantry will not be built too large because the number of students is not as many as other
major universities in Da Nang. Therefore, the barriers of high construction cost, management staff,
and difficulty in installation and maintenance, as in the study of Price et al., will be unlikely. However,
the biggest hurdle when opening a pantry at the University of Greenwich will be the food supply risk
the pantry. The market is constantly changing with the ups and downs of prices that will cause many
obstacles in keeping the pantry operating. Some hurdles are likely to arise, such as balancing the
reasonable daily rates, constantly changing prices and the ability to provide enough items that
students need. Price (2019) shows that food shortages and students' varying needs for food are two
worrisome barriers to opening a pantry at a university. Obstacles can come from students demanding
fresh food, healthy food and low-cost but healthy food (Brito-Silva, 2022).
However, these barriers of the University of Greenwich when the pantry goes into operation still have
many directions to be solved. According to the synthesis of research results by Price (2019) and
Weaver (2021), there are several ways to overcome food and supply barriers for the pantry. For
healthy food barriers, the University of Greenwich should work with reputable businesses to ensure
documentation of the origin of food entering pantry warehouses. The pantry space should provide
food safety documents or quick healthy meal cooking documentation for meal quality assurance. In
addition, when the pantry imports goods, it is advisable to sign long-term contracts to avoid the
situation that the prices of the items change too much, causing inconvenience to the parties involved.
Suggest finding more backup 2 to 3 other suppliers to avoid food shortage affecting pantry operation.

4. Selling idea to key stakeholders


Ethical leadership was applied to convince the BOD and finance department of the University of
Greenwich. According to Rubina (2010), ethical leadership is bringing people into management and
leadership in the direction of appropriate and ethical behaviours. When everyone in school uses a
pantry, people will use appliances for cooking and storing food brought in from home; they will limit
the purchase of canned food or plastic bags outside. Therefore, it helps protect the environment and
limit the waste from plastic bags and plastic products created from canned food outside the school.
Applying ethical leadership to protect the environment, aiming for a green living society and reducing
waste will make the BOD and the finance department of Greenwich University more motivated to
open a pantry in Da Nang.
Ethical leadership is also used to convince the next generation of students to use the pantry. As the
above analysis mentioned about the benefits of the pantry and the leadership theory of ethical
leadership, ethical leadership is used to convince students to think about health safety and
environmental protection goals. A pantry can help students save money on food costs and help
preserve student food. Moreover, the opened pantry will ensure a reasonably priced healthy food
source. When eating at the pantry, students can also rest and relax after school, providing their
health and safety. The primary purpose of using ethical leadership is to convince students to use
pantry towards green living, health safety and environmental protection. This goal will motivate
students to use the pantry more. In addition, negotiation and influence leadership styles are also
applied to convince students. The benefits of a pantry will be a practical reason to negotiate and
influence students to use the pantry.
In addition to ethical leadership, transactional leadership will also be used to persuade Students and
Investors. The project that opens the pantry needs a specific plan and clear goals to achieve the
desired expectations, so transactional leadership is suitable for directing people to do the task.
Transactional leadership is appropriate because it promotes mutual interests (Judge, 2004). For
students, students using a pantry improve their health, food safety and consumption of healthy
foods. Thereby improving learning productivity to achieve good results. As for the investor side, as
students improve their grades, their reputation and quality of education also increase. From there,
more students will know and register to study, increasing revenue and the number of students for
the school. The benefits for both parties are grown, so transactional leadership is suitable to convince
the two stakeholders in this project.

Conflicts
The conflict between different parties will occur during project implementation, and disputes will
inevitably arise. In this case, two possible matches are between students and investors of the
University of Greenwich; The second is the conflict between the student's parents and the finance
department of the University of Greenwich. Although the implementation cost will not be a barrier in
this project, the investors of Greenwich University Vietnam will have to spend a good amount of
money to open a pantry for students. In contrast, the students do not have to spend money. Nothing
less and still get more services at the school. Although it is a long-term benefit, it will benefit both
parties. Still, for the first time after building and maintaining the pantry at the University of
Greenwich, the investor has not temporarily recovered the capital, so There may be conflicts
between students and investors. In addition, disputes between parents and the school's finance
department may also occur. It is highly likely that when the pantry is opened, the facilities are
increased, and the tuition fee will also increase according to that quality. This helps the finance
department to cover the costs of maintaining the pantry, but the increase in tuition fees will make it
difficult for parents because they are the ones paying the tuition for their children. Conflicts can
occur, but there is still a way to reduce and limit them. On the investment side, in the coming years,
FPT will invest heavily in education costs so that the burden will be somewhat reduced. As for the
parents, as long as their children clearly understand the need for a pantry and encourage the parents'
morale, the conflict will be somewhat reduced.
CONCLUSION

References
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Comment chung:
1. Bài vượt quá số lượng chữ quy định quá nhiều. Nhiều nội dung bị lan man, lặp ý. Nên viết ngắn
gọn, xúc tích lại
2. References thấy rất nhiều, nhưng trên phần body text thì lại không thấy đề cập được mấy
nguồn references??? Why?

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