Business Management HL

Internal Assessment

Research Question: What strategies should Baid Trading Company introduce to increase the
sales revenue?

RESEARCH PROPOSAL
RQ: What strategies should Baid Trading Company introduce to increase the sales
revenue?

Rationale: Baid Trading Company

Methodology

Data collection -
Primary research -
Interview with the 2 owners- Mr pramod Baid and Vinod Baid.
The interview will provide the information about the firm which includes its history and problems
they are facing and why.

Customer survey
The customer survey would tell us about the expectations of customers; it will be conducted
through survey forms and asking them in general orally.

Secondary research -

Financial data
It will be obtained from the firm itself to use quantitative tools.

Government rules and regulations

This will be researched to see how these impact the firm and.

Business management textbook

Tools used :

● Force field models will be used to compare the driving and restraining forces.
● Decision trees will help in selecting the best strategy that will help in increasing the sales
of baid trading companies.
● Fishbone analysis will be used to find the main problem of declining profitability.
● Sales and profitability ratio will be compared year to year to identify which year did the
sales drop the most.

Areas of syllabus used

1.7 - organizational planning tools

3.5 - profitability ratio analysis
3.8 - investment appraisal

Action plan

Word count : 500