Q1 :Assume that you have been recently appointed as Operations

Management Consultant to Cadbury Schweppes and required to develop a

“New Operations Management Strategy” to its operations.

Based on the information given in the case study prepare a Strategy document
for operations of Cadbury Schweppes

i. Expanding Potentials

One of the vital work force of Cadbury Schweppes is its chiefs. In this manner, to
streamline their abilities, the organization applied different key projects. One of which
is its Building Strategic Capabilities (BSC) program that was created in 1998. This
program course was applied to boost the possibilities of the organization's
administrators. The program is comprised of three significant components. One is
that the program course elaborate the investigation of genuine vital issues as
opposed to theoretical cases; this made the course content more appropriate to real
business issues the administrators would experience. One more significant
component of this program course was that the course of key dynamic is
contemplated from objective setting to execution observing. This component of the
program expects to improve the administrators' essential language, with the goal for
them to be outfitted with the fundamental cycles and guidelines for compelling
procedure execution. At long last, this program is likewise comprised of a
component, which opens chiefs to useful or involved preparing. This component is
led by letting the program members interface with the individuals from the top
administration. For the beyond a long time since this potential-amplifying program
has been carried out, Cadbury Schweppes' BSC program is as yet utilized as the
fundamental methodology for leader improvement (Morley and Hepplewhite 2004).

The organization has consistently evolved programs and methodologies that would
upgrade the abilities of its staff. For instance, in 2005, Cadbury Schweppes sought
after its People Strategy through its Building Commercial Capabilities program. This
technique is a gathering learning and advancement action which is carried out to
guarantee that the maximum capacity of all representatives are figured it out. The
program plans to foster the members' showcasing and deals ability just as their
business dynamic abilities; this is finished by concentrating on the standard Cadbury
Schweppes advertising and selling procedure. An aggregate of 1,000 directors have
taken an interest in this program (Cadbury Schweppes 2006b).

2.2.2 Training

Preparing is a significant part of the organization's SHRM procedure. Beside

guaranteeing that all representatives have equivalent admittance to the
organization's preparation openings, Cadbury Schweppes additionally creates
preparing programs that work on the skill of its labor force. During the current year,
the organization created Passion for People, a group the board preparing program.
This plans to show the standard methodology utilized for overseeing individuals; it is
additionally the objective of this program to revive such administration approach
among current workers (Cadbury Schweppes 2006b). Bounce Stack, Cadbury
Schweppes' Chief Human Resources Officer, likewise clarified that this program is
additionally led to further develop the drive execution abilities of the directors.
Besides, it is the goal of this preparation program to ingrain among representatives
the qualities and conduct that make up the organization's way of life (Cadbury
Schweppes 2006c). The organization doesn't just give preparing freedoms to the
new workers yet additionally offer ordinary updates of the current staff individuals.
This technique is likewise material in situations when one of its representatives
becomes debilitated. At the point when this occurs, Cadbury Schweppes makes sure
that an elective occupation is advertised. In addition, re-preparing endeavors are
additionally given to the worker if vital (Cadbury Schweppes 2006b).

Iii, Risk Management

To help the SHRM procedures of Cadbury Schweppes, the organization incorporate

suitable HR strategies especially in the enlistment, determination and recruiting of
workers. Other normal work issues are additionally covered by the organization's HR
guidelines. Through these essential arrangements, the organization can keep up
with its guidelines and meet wanted business results. Designed after its moral
strategic approaches, the organization's arrangements advance equivalent work
openings inside its worldwide organizations. In this manner, Cadbury Schweppes is
an organization focused on choosing workers dependent on their capacities and
possibilities; it is essential for the organization's SHRM technique to enhance the
gifts and experience the representatives have and assist them with understanding
their different abilities. The organization accepts that by forming its HR arrangements
with this moral responsibility, the business won't just utilize individuals of ability
however it will likewise help is setting up a decent picture in the networks where it
works.

In enrolling and choosing representatives, it is Cadbury Schweppes' intend to recruit

the best individuals for the position it offers and use strategies that are liberated from
predisposition and separation. For representative determination, the organization
guarantees that vital standards including abilities, information, capabilities and
experience of the candidates are obviously characterized. Psychometric testing,
evaluation strategies advertisement other determination techniques ought to likewise
be non-prejudicial. It should be obviously depicted why the candidate was chosen;
for this, records for worker choice choices are kept and put away. The ads of the
organization for the work positions it is offering ought to likewise be designed after
the equivalent business angle. Specifically, the organization should guarantee that
the notices present enough freedoms that a great many people can apply for.
Besides, these notices should reach even underrepresented networks and
gatherings (International Labor Organization 2002). To further develop its
determination cycle, the organization had additionally as of late utilized a web-based
framework for its testing methodology. An electronic form of its psychometric tests
has been introduced in order to make this indispensable period of choice quicker and
more proficient (Graduate Recruiter 2006).

The dangers implied in human asset the board are likewise constrained by Cadbury
Schweppes through applicable strategies. For example, the organization follows a
pay structure which isn't impacted by the representatives shading, race, ethnic
beginning, sex, conjugal status, religion, handicap or age. The vocation improvement
of the representatives is additionally reliant exclusively on their benefits and
capacities. The entrance of the workers to preparing is additionally covered by the
organization's approaches. In particular, paying little mind to the workers' race or
beginning, all representatives of Cadbury Schweppes have equivalent admittance to
preparing. Additionally, if certain workers are needing instructive or ability support,
the organization furnishes them with the essential preparing; this would permit them
to advance similarly with different representatives (International Labor Organization
2002).

Reasonableness and uniformity are likewise important for the organization's

strategies utilized for taking care of work issues, complaint matters and discipline. At
the point when such issues emerge, the organization guarantees that the
circumstances are surveyed decently and on a similar premise as with comparative
cases. For tormenting and provocation, the organization likewise requires all its
specialty units to foster clear rules that would assist with dealing with these human
asset issues. These guarantee that the representatives know on the most proficient
method to report and address these issues. The turn of events and utilization of
these rules likewise help these issues from occurring (International Labor
Organization 2002).

Beside forestalling HR-related dangers through approaches, the organization

additionally creates accommodating projects that would advance the prosperity of
the workers. For instance, the organization conducts instruction programs for the
workers' wellbeing and nourishment; entire family wellbeing the board plans are
additionally executed. To help these projects, the organization additionally gives
nourishment situated nearby cafeterias. Clinical offices are additionally made
accessible in the organization to meet the workers' fundamental security and
wellbeing necessities. Beside the workers' actual prosperity, their psychological well-
being is additionally focused on; this is done through the arrangement of directing
administrations. This expects to help the representatives in taking care of individual
and business related issues (Cadbury Schweppes 2006b).

The SHRM utilization of the association similarly incorporates the examination or

assessment of the show of its laborers. Specifically, the association uses a two-area
execution assessment structure. The line boss is the one answerable for assessing
the solitary show of the laborer every half and year's end. Clearly made execution
objectives are used for the appraisal. The line chief coordinates an appropriate get-
together with the laborer to be assessed; during this time, the put out objectives set
around the beginning of the year is recorded by the line director and supported by
the agent (Cadbury Schweppes 2006d).

The utilization of a show assessment structure at Cadbury Schweppes allowed the

association to fulfill its goal of giving due regard on its laborers' development,
improvement and execution the chiefs. Through this system, the association can see
and compensate the laborers who have shown honorable execution and gave a
great deal of obligation to the association's success. Having an arranged system
allowed the association to apply a consistent philosophy for surveying the delegates'
show, regardless, for those working in other worldwide work environments. This
approach is made out of contraptions that work with the agents' job progression and
mindfulness; Reward programs are also included. These tasks generally help in
rousing the delegates to offer more for achieving business accomplishment (Cadbury
Schweppes 2006e).
The executives of the association are moreover reviewed using this system.
Specifically, the association makes use social factors that help its overall authority
needs, which fuse liability, adaptability, forcefulness, notable limit, motivation,
participation, joint effort and companions esteems. An alternate evaluation measure
is similarly used by the association to survey various conceivable outcomes of its
bosses; this enables the association to recognize various positions its administrators
could perform. Due compensations are als

iv. Performance Assessment

The SHRM use of the organization additionally includes the appraisal or estimation
of the exhibition of its representatives. In particular, the organization utilizes a two-
section execution estimation framework. The line supervisor is the one responsible
for surveying the singular exhibition of the representative each half and year's end.
Obviously created execution destinations are utilized for the assessment. The line
chief directs a proper gathering with the worker to be evaluated; during this time, the
set goals set toward the start of the year is recorded by the line supervisor and
endorsed by the representative (Cadbury Schweppes 2006d).

The use of a presentation estimation framework at Cadbury Schweppes permitted

the organization to satisfy its objective of giving due esteem on its workers' turn of
events, development and execution the executives. Through this framework, the
organization can perceive and remunerate the workers who have shown
commendable execution and gave a lot of commitment to the organization's
prosperity. Having a planned framework permitted the organization to apply a steady
methodology for assessing the representatives' presentation, in any event, for those
working in other global workplaces. This methodology is made out of apparatuses
that work with the representatives' profession advancement and self-awareness;
Reward programs are additionally included. These projects by and large assistance
in spurring the representatives to offer more for accomplishing business
achievement.

The chiefs of the organization are additionally surveyed utilizing this framework. In
particular, the organization makes utilize conduct factors that help its worldwide
authority needs, which incorporate responsibility, versatility, forcefulness, ground
breaking capacity, inspiration, coordinated effort, cooperation and friends values. A
different appraisal measure is likewise utilized by the organization to assess different
possibilities of its supervisors; this empowers the organization to distinguish different
jobs its administrators could perform. Due remunerations are likewise given to the
individual dependent on the result of their presentation evaluation.

Beside the singular exhibition of the workers and supervisors, the general
presentation of the business corresponding to individuals it serves is additionally
surveyed. For this, Cadbury Schweppes utilizes the environment study device that
can distinguish the connection between generally speaking business execution and
worker commitment. This device was at first utilized for the organization's 10,000
worldwide chiefs in 2004 and afterward applied too all representatives the next year
Q2: With using the case study down below ( click link)
Explain in detail , how did Cadbury Schweppes utilize cause related marketing
in the case ? (25 marks)
https://anasebrahem.wordpress.com/2013/06/11/the-importance-of-cause-
related-marketing-a-cadbury-schweppes-case-study/

This case study was done in Australia and the study directed a good sample of
Cause Related Marketing. There, Cadbury Schweppes has used an innovative idea
to add an extra grade to the Cadbury brand. Tey tried to create some fun character
for consumer's interest which is famous as the Yowie. The company was majorly
used some popular themes like the environment, educational fulfillmemt such as
different theme related books, toys and so on to pack the chocolate in a creative
manner.

The term Cause-related marketing is referred to as a partnership between a

business and a non-profit organization (NPO) that is mainly accessed for contributing
sales of the business and result in the NPO. Therefore, cause marketing enhances
the profit for both- as the non-profit value will secure financial system, and the
corporation will be entertained by upgraded marketing. Frequently people are eyed
to the business who are socially charged with. These types of businesses will be
capable to gain positive identification for their brand. In marketing area this term is
started in the feature of urgent donation, that was a lump of selling products. When a
consumer but a certain product, there would be a hint of a particular amount of the
cost price (CP) will be applied for the charitable purpose.

What is Marketing objectives?

Every company always try to grasp the market according to the consumers interest.
Similarly Cadbury Schweppes is a marketing focused company. They try to gather
the people’s responses according to their needs and interest and change their food
packaging, products in response to these comments. They will produce new things in
a different manner for increasing their marketing value. For large business the main
motto is to aim on the most profit making golden chances in global markets in their
main product category. The actual reason is very simple and easy. It is by earning
the more money, profitability and enhanced their business in the global market, a
marketing is the best area to give its buyers with standard outputs and the best value
for money. The production of Cadbury’s Yowie in Australia fulfilled these marketing
goals and taught a nice lesson how to use Cause Related Marketing efficiently. The
product Yowie is a very popular product which has won the heart of the children and
as a result the could easily take over the confectionery market in Australia. It was
awarded the best new confectionery product in the world in 1997 by the world’s
grocery press and increase their total marketing volume. It is an exciting product that
is cheap and every children can buy this chocolate easily. In this process , the Yowie
becomes the most desirable chocolate that is made in a innovative way and could
easily fulfil the intentions of the consumers. These different ideas also help the
students to grow interest on their studies because these are coming in a funny way
but it will give a meaningful lesson among children.

Some useful clues of this research are :

• Cause related support depends on the consumer's interest.

• This marketing strategy offers an absolute means of intense feelings that are
commonly attracted the buyers.

• The success achievement of this strategy is believed on a strong partnership.

• This policy gives everyone to gain benefits.

• Cause Related Marketing persists on a fairly prime chances.

Q3: (a) describe the differences between batch and flow production. (10 Marks)

(b) critically evaluate the reasons why Cadbury Schweppes uses batch
production when making chocolate bars. (10 Marks)

(c) critically discuss which of the following two quality control methods would
be better for Cadbury Schweppes: • checking samples of the products after
they have been made • making workers responsible for the quality of their own
work (15 Marks)

ANSWER (a)

Flow Production necessitates the use of specialized equipment. Because of the large
capital expenditure required, achieving a high degree of utilization is critical. This
necessitates a huge volume of sales of a reasonably uniform stock product. Flow
manufacturing corresponds to an undifferentiated marketing approach, while batch
production implies that the product is customized to meet the demands of certain
clients or groups. In contrast to batch manufacturing, where the levels of talents
necessary are comparably high, the labor required is specialised, but low in skills
and doing repetitive tasks. When opposed to batch manufacturing, the main benefit
of line production is that unit costs are extremely cheap with lengthy production runs.

For example: (a) Batch manufacturing is particularly frequent in bakeries and the
fabrication of sports shoes, (b) Flow production, such as automobiles, telephones,
and televisions.

ANSWER (b)

Batch production has various benefits, and these advantages may be the reason: (a)
Cadbury Schweppes chose batch manufacturing for their chocolate bar production
because it reduces initial capital outlay (machine setup costs) since a single
production line can create many goods. As an example, hundreds of chocolate bars
are produced. If a store buys a batch of chocolates and demand drops, Cadbury
Schweppes may stop making them without incurring significant costs. (b) Batch
production's additional benefits, such as lower start-up and operational costs.
Because numerous items are pushed through the same process at the same time,
one of the key benefits is the decrease in time necessary to make a single product.
(c) Initial expenses are sometimes decreased since associated equipment is typically
less costly than a variety of manufacturing machines. Batch manufacturing is
prevalent in many situations since the time savings frequently equates to a lower
cost investment. When such manufacturing systems are constructed with
replaceable pieces, initial and operational costs are further lowered. Rather of
replacing a whole manufacturing line, a single process among several might be
changed to meet production requirements. Instead of completely ceasing
manufacture of white chocolate bars, Cadbury Schweppes may simply add coco to
the white chocolate production process and get standard brown chocolate bars. (d)
Operation expenses may be decreased all the way up to the final stages employing
this method of manufacturing. Because many systems are designed to operate at
unpredictable periods, the cost of downtime is often minimized. Cadbury
Schweppes, for example, may employ batch processing to make all of the chocolate
bars necessary for the day's order before shutting down production. Batch
manufacturing, unlike continuous production, may typically be planned to allow for
downtime without having a large cost effect. Changes in manufacturing procedures
or product design fall under this category. They make chocolate balls or tiny bunny-
shaped chocolate instead of chocolate bars. (e) Compared to other approaches,
batch manufacturing lines are frequently easier to change. This is particularly useful
when new items, updates, or revisions to existing products are necessary.
Unsuccessful things may also be discontinued without having to replace all of the
accompanying equipment and procedures. (f) In many instances, this flexibility is
seen as a significant benefit. One system is typically adequate for a variety of
products and unique designs since there is such a vast range of commodities and
production sizes available. (g) In addition to the advantages of batch production,
many of the advantages of industrial and commercial production apply as well.
Producing big quantities of a product, for example, is often more cost efficient. The
flexibility of the batch system amplifies the reductions in time and cost per product.
Because a smaller number of people may manufacture batches of items, labor
needs may be lowered as well.

ANSWER (c)

Differentiation: Such differentiation strategy aims to gain a competitive advantage by

providing and promoting a product that differs from the competition in some manner.
For example, Cadbury Schweppes might use milk and cocoa in their chocolate to
increase the quality flavor. If effectively implemented, this method has the ability to
lower price sensitivity and increase consumer brand loyalty.

Focus strategy: This strategy understands that marketing to a single client group
may not be the most successful strategy for the Schweppes goods. Instead, Cadbury
Schweppes should concentrate its marketing efforts on a few niche markets. That is,
discover the specific target groups' requirements, desires, and interests, then tailor
marketing strategies to match those traits.
Quality and dependability: Manufacturing a product that meets (or exceeds)
consumer expectations, as well as maintaining a high level of consistency.

Flexibility refers to an organization's capacity to adjust quickly to changes in client

demand and needs for current goods or services. Product flexibility entails the
capacity to swiftly offer new goods or make design adjustments to current ones.

Delivery: The capacity to satisfy delivery deadlines that have been requested and
promised. A short lead time or a quick delivery period. On-time delivery and
dependability Development and introduction of new items or services at a rapid pace