1.

1 CONCEPTUAL FRAMEWORK

This paper is aimed at the Performance Analysis of the BFSI Sector of India During Covid-19.  Financial
Performance in a broader sense refers to the degree to which the financial objectives being or has been
achieved. It is an important aspect of financial risk management. It is used to measure a firm's overall
financial health over a given period of time and can also be used to compare similar firms across the
same industry or to compare industries or sectors in aggregation. Financial analysis often includes the
assessment of the firm's production and productivity performance, profitability performance, liquidity
performance, working capital performance, fixed assets performance, fund flow performance and social
performance.

1.2 PROBLEM STATEMENTS

COVID-19 affects various industries and economies across the globe. India is one of the countries
severely affected and in 3rd place globally. The BFSI sector, which is one of the cores for the Indian
economy, also affected poorly due to COVID-19. After privatisation and digitalisation, there was a
massive change in the way the BFSI sector operates, and it is entirely different from conventional
banking practices. Now, COVID-19 came up and is impacting the BFSI industry with a lot of
uncertainty. There is no prediction when the situation can be controlled.

By considering that fact, it is critical to review, understand and find the ways to continue with the better
and uninterrupted financial services to the customers which can be considered as the new normal
scenario for the BFSI sector. It is understandable that COVID-19 gives multiple issues in the banking
and financial sector, however, it is crucial to learn what can be rectified as a mitigation process so that
we can convert the bitter experiences to the stepping stones. 

1.3 OBJECTIVES OF RESEARCH PROJECT

1. To find out the significant impacts of COVID 19 on the BFSI Sector.

2. To find out the key determinants affecting the BFSI sector during COVID 19.
3. To perform a Financial Performance Analysis of the BFSI Sector for the period 2015-2021.
4. To suggest a few solutions for the overall development of the BFSI Sector amidst COVID 19.