What information does Dr Fox need to make a sound decision on

buying CEREC3? Why?

Mr. fox needs to consider:
1. Whether the claim made by the sales representative is accurate and whether the
machine is actually capable of delivering the crown on the same day. If the machine fails
to do so, then the whole point of getting an in house machine would be redundant.
2. The maintenance and operating cost of the machine: It was mentioned by the sales
representative that $25 worth of porcelain would be used in making one crown, but the
electricity consumption, maintenance charges, how many times in a year it has to be
serviced, all this was not mentioned by him. Mr. Fox needs to determine the overall cost
of producing one crown.
3. After he purchased the CEREC3 machine, other dentists of the federation would have to
pay more to the person currently supplying them crowns, because they were enjoying
bulk order discounts as a federation. Mr. Fox would have to consider the effect it will
have on the organization as a whole and its unity.
4. He can take feedback from other users regarding the machine.
5. He can research if any company is bringing a better and cost effective technology in the
market.

Members:
● MBA22033 Ishan Singhal
● MBA22041 Lokesh Tripathi
● MBA22063 Sachi Joshi