USC vs.

Clemson Charity Skills Competition

Ryan Kipp and Joey Belmonte
 Table of contents

Introduction…………………………………………………………………………………………….3-
6

A.Administration………………………………………………………………………………………7-9

B.Admissions…………………………………………………………………………………..………10

C.Advertising……………………………………………………………………………………………
11

D.Budget……………………………………………………………………………………..……….....12

E.Concessions/Food + Beverage…………………………………………………………………...13

F.Risk/ Crowd Management………………………………………………………………………….14

G.Equipment………….………………………………………………………………………………...15

H.Facilities…………………………………………………………………...………………………….16

I.Merchandising………………………………………………………………………………..
……….17

J.Parking………………………………………………………………………………………….……..18

K.PR/Marketing…………………………………………………………………………………….…..19

L.Evaluating/Reporting……………………………………………………………………………….20

Appendices
I. Organization Chart…………………………………………………………………….……21
II. Event Ticket Sample……………………………………………………………………....22
III. Media Content Schedule…………………………………………………………………23
IV. Event Budget………………………………………………………………………...…24-
25
V. Venue Map…………………………………………………………………………………..26
VI. Sample Credential………………………………………………………………………...27
VII. Equipment List…………………………………………………………………………....28
VIII. T-Shirt Design………………………………………………………………………….…
29
IX. Event Timeline (Year Out)...................................................................................30-
31

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 X. Event Timeline (Day Of).......................................................................................32-34
XI. Sample Logo……………………………………………………………………………….35
XII. Sample Advertisements………………………………………………………....….36-37
XIII. Sponsorship Packages…………………………………………………………..…38-40
XIV. Sample Sponsorship Letter……………………………………………………….…..41

Introduction

The Mission:
The mission of the USC Vs. Clemson Charity Skills Competition is to raise $40,000 in
donations for Prisma Health’s Pediatric Cancer Division. Any profit the event earns will be
donated to Prisma Health’s Pediatric Cancer Division. Approximately 150 to 200 children under
the age of 20 will be diagnosed with cancer each year in South Carolina. The purpose of this
event is to raise money for Prisma Health’s Pediatric Cancer Division. Pediatric cancer is
something that gets overlooked and to run an event that will get TV exposure will do wonders
for it. Pediatric Cancer is the leading cause of death from disease amongst children in South
Carolina and is the least funded cancer research (less than 4% of the federal budget). We want
to make an impact in our community and the state of South Carolina by helping to raise money
for pediatric cancer treatment and research. We want to put on an entertaining event for all ages
while raising money in the process.

“Our vision is to use college baseball and the University of South Carolina vs Clemson
University rivalry to provide South Carolina children who have been affected by pediatric cancer
the funding they need to fight the disease without having to worry about financing that battle.”

Target Audience:
The event participants will be roughly 21 players from USC baseball and 21 players from
Clemson plus the coaches from each team. They will be competing against one another in 5
baseball skills competitions with a winner being crowned at the end.
Our target audience is rather broad but we want the majority of attendants to be families
with young children and college students. We also want to attract older, retired individuals who
are alumni of either school. South Carolina has a rich baseball following so we expect a great
mix of demographics and audiences. The atmosphere will be a special part of the night because
of Clemson students and families also being in attendance. The number of fans expected is
8,200, which has standing room only included in that number. The stadium already has
restrictions and special accommodations in place, so those will be utilized for this event as well.
There is handicap seating in left field as well as the top of every section in the bowl.

Event Description:
This event is a college baseball skills competition. The event will include a Homerun
derby, bunting competition, fastest pitch, base running relay race, and a closest to the plate
challenge. USC and Clemson are competing to win as many of these events as possible.
The Home run derby will consist of a team of 5 players nominated by the coaches from
USC and 5 players who are nominated from Clemson going head to head. Each batter will be

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given 2 minutes to hit as many homeruns as they can. Batters get to choose their derby
pitcher.The batters must wait until the ball has landed before another pitch will be thrown. The
batters will alternate between USC and Clemson. Whichever team hits the most homeruns wins
the competition.
The bunting competition involves a team of 5 players nominated from USC and 5 players
who are nominated from Clemson going head to head. There will be targets placed on the field
Introduction Continued

with the center being perfectly between third base, the pitchers mound, and home plate. There
will then be 4, one foot rings moving out from the center. The center is 5 points and each ring is
one less point as it moves away from the center. Batters will get 5 pitches to bunt towards the
target and score points. The batters get to pick their pitcher and do not have to make an attempt
at every pitch.The batters will alternate between USC and Clemson. Whichever team has the
most points by the end of the competition wins.
The fastest pitch competition will involve 3 pitchers nominated from USC and 3
nominated from Clemson. The pitchers will have 3 throws each to throw the fastest pitch they
can. They will be pitching from the rubber like they would in a regular game. The pitches’ speed
will be recorded by a radar gun in miles per hour. Whichever pitcher throws the fastest pitch
wins the competition for their team.
The base running relay race involves a team of 5 players nominated from USC and 5
players who are nominated from Clemson. The runners take turns running around the bases
starting at home plate. They must touch every base. Once the first runner has touched home
plate, the second runner is allowed to go and so on. The team with the lowest combined time of
running the bases wins.
The closest to the plate challenge involves 3 outfielders nominated from USC and 3 from
Clemson. There will be a target surrounding the home plate with home plate being in the center.
There are then 4, one and a half foot rings moving out from the center. The center is 5 points
and each ring is one less point as it moves away from the center. Outfielders will each have 3
throws to try and hit as close to the center as possible. Points will be earned based on where
the ball initially lands. Team with the most points at the end wins.
The event will host nearly 8,200 fans with roughly 21 players from USC and 21 players
from Clemson plus coaches from each team. It will last approximately 3 hours. The event will
utilize the help from Founders park and shouldn’t be too much more complicated than a regular
baseball game to host. We hope that fans of both Clemson and USC can come out and enjoy a
nice Saturday afternoon full of baseball, all for a good cause and some friendly USC vs
Clemson competition.
This event is being put on to raise $40,000 or more for Prisma Health Pediatric Cancer
research. The main goal for this event is for there to be a lot of money raised for Pediatric
Cancer at the end of the night. Another goal is to have the skills competition also give these two
teams exposure and bring awareness to the sport through witnessing a competition of some of
the greatest aspects of the game. It will be a very family friendly event so showing young kids
the great parts of the game is one of our main objectives to hit. With this event being in August,
we will have a time slot to promote some of the fall sports teams that will be starting their
schedule in the coming weeks after this event. Having some of the football players, men and

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womens soccer, volleyball, and cross country players will create good exposure for the
competing gamecocks.
Primary stakeholders would include Clemson University, their baseball program, the
University of South Carolina, their baseball program, Prisma Health, the fans who attend,
sponsors, stadium employees and outside investors. Some secondary stakeholders include the
emergency services at our event and the media organizations who cover it. In terms of
Introduction Continued

audience, we are aiming to have young adults, parents, and older individuals who are willing to
contribute to the main goal of raising money. Our objective is to raise $40,000 for Prisma health.
We are aiming for young children with their family and college students to be our majority
demographic in attendance. South Carolina has a rich baseball following so we expect a great
mix of demographics and audiences. The atmosphere will be a special part of the night because
of Clemson students and families also being in attendance. The number of fans expected is
8,200, which has standing room only included in that number. The stadium already has
restrictions and special accommodations in place, so those will be utilized for this event as well.
There is handicap seating in left field as well as the top of every section in the bowl.
The event will be held at Founders Park in Columbia, SC. The address is 431 Williams
St, Columbia, SC 29201. Founders Park is the home baseball stadium for the South Carolina
Gamecocks baseball team. The dimensions of the field are 325 feet (99 m) down the right and
left-field lines and 390 feet (120 m) to dead center. The venue has enough space for 8,242 fans
and host parking next to the stadium. The park will most likely have to be reopened for the event
since the college baseball season ends in late June. The stadium was built for $35.6 million
dollars and opened in 2009. It has since hosted over 400 games and more than 2.6 million fans.
We want this to be an annual event which would alternate between USC and Clemson each
year.
The event will be held on Saturday August 21st, 2023. This is the first weekend USC
students will be back in Columbia for the fall semester. It's right before classes start at Clemson
also. The park will open for fans at 5:30 PM and the event will begin at 6:30 PM and end
sometime between 9 and 10 PM. The date is flexible and can be moved to the next day, Sunday
August 22nd, 2023 in the event of rain.

Anticipated Benefits:
Our event has three main anticipated benefits. The main goal and most important
benefit is to raise $40,000 or more for Prisma Health’s Pediatric Cancer Division. This is a major
benefit to those affected by pediatric cancer in the state of South Carolina. This money will help
fund treatment for children and help to further research in pediatric cancer treatment.
One of our two secondary benefits is to give publicity to both college baseball programs.
We will not have a metric in place to measure this benefit as raising money is our primary goal
but we anticipate there will be an increase in attendance for these two baseball teams when
their seasons start in the spring.
Our other secondary benefit is to increase participation in youth baseball programs
across South Carolina. Again, we will not have a metric in place to measure this benefit but we
anticipate this benefit to occur as a result of our event.

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 Introduction Continued

Assessment of risks and opportunities:

Our largest area of risk involves the children that are in attendance for the event. Young
fans at baseball games/events are vulnerable to foul balls flying into the stands. We shouldn’t
have to worry about baseballs going into the crowd until the final event of the night, the Home
Run Derby. During the derby, there may be over 100 home runs hit into the outfield and
countless foul balls. These balls could hit and injure young fans or the elderly who can’t react
quick enough.
One way to safeguard this is having the nets protecting fans down the lines. We can also
have announcements over the PA system warning fans of the dangers of foul balls. Even
though the children may be a liability, they are also an asset. We won’t have special kid pricing
which is beneficial when a majority of our fans will be children.

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 A. Administration

The following people are a part of our event organizing committee along with their
backgrounds within the industry.

History of Event Organizing Committee

Ryan Kipp is one of our two co-CEO’s. Ryan brings a lot to the table in
terms of experience. Ryan has worked at a variety of sporting events
including the VOLVO Tennis Car Open, Gamecocks athletics and even
a World Cup Qualifier match. He brings both diverse academic and
work experience which will easily translate to our event. He is well
rounded and has qualities which will allow him to be a good leader for
our committee.

Joey Belmonte is one of our two co-CEO’s. Joey has an extensive

background of working in sport. Some of his experiences include
working at the 2022 Masters in Augusta, Super Bowl LV, and working
with the New York Boulders minor league baseball team. Joey is well
versed in working in Sport and he is perfectly equipped to be a well
rounded leader for our committee. His knowledge of the industry is
expansive and his passion is immeasurable.

Tom Regan, is the Chief Financial Officer and is a valued member of

our committee. Dr. Regan's work experience includes working as a
staff accountant for Fox & Co., CPAs and eight years as a comptroller
for a fully integrated oil and gas company. Regan has consulted with
many professional organizations concerning financing venues and
determining the economic benefit of facilities, events and teams. He
has also won countless awards and published numerous impact
studies.

Erin Allegrino, an U of SC alumni that graduated in the Spring of 2021,

currently works as the Events Operations Manager for Gamecock
Athletics here at the University. She previously worked as an Event
Operations Intern with US Club Soccer and with Gamecock Athletics.
Erin will Manage the day-to-day operations of our event as our
Operations Manager. She has experience in working baseball related
events and will be a valuable asset to our event.

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 History of Event Organizing Committee Continued

Wesley Turner will be our Baseball Operations Manager and her duties
will involve everything related to the on field competition. Wesley is
currently the Director of Baseball Operations at U of SC. During her time
at baseball, Turner assisted in planning and executing several special
events throughout the year, including the Women’s Clinic, Mark
Kingston Baseball Camps, alumni tailgate and recruiting visits. She
coordinated pregame meals, the bat boy program and paperwork
associated with recruiting travel.

Skip Holbrook will be our Emergency Service and Public Safety Director.
Skip is the current Chief of Police for the city of Columbia. Skip will
provide us with valuable insights on how to keep both our patrons and
players safe. He has more than 29 years of law enforcement
experience, the last 14 years as a police chief. Skip makes sure to be
active in the community and our event is a perfect opportunity for him to
continue getting involved.

William Reeves, is currently the USC staffing and security manager. He

has experience in working with CSC for security as well as working with
third party concessions. He will have a very similar position within our
Committee as the Chief of Staff and Personnel. Will has experience in
operations as well where he worked for Rhino Sports and ICI Sports
Complex.

Administration Continued

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 When it comes to staffing our event, we plan on using all third party services and paid
employees. We understand that using volunteers saves money but we believe that an event of
this size requires paid professionals. We will use Contemporary Services Corporation to staff
security and parking attendants at the event. We will also hire police officers from the Columbia
Police Department as security as well. We are going to have EMS at the event as well.
For concessions we will use Aramark to sell food. We will also hire the normal
operations team for Founders Park to help run the event.
Each of these groups will have a manager. Those managers will report to two directors
hired by our event or directly to a specified member of the event organizing committee.

# of Staff:
● 20 CSC Security guards (Part-time)
● 10 CSC Parking Attendants (Part-time)
● 24 Aramark concessions employees (Part-time)
● 10 Police Officers (Part-time)
● 10 EMS Workers (Part-time)
● 2 Event Directors (Full-time)
● 6 operations staff (Part-time)
● 4 Baseball Operations staff (Part-time)
● 4 Cashiers (Part-time)

We have 99 total employees.

For a detailed Organization Chart, please see Appendices i.

Qualifications
As listed before, our event committee has extensive event experience that would make
potential sponsors and investors feel safe in working with us. If that is not enough, we will be
working with the University of South Carolina Athletic department to help put on this event. The
Athletic department is renowned amongst the city of Columbia and is all the support we need.

B. Admissions

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 Our admissions process will be set up at our two gates at Founders Park. Part-time
employees with the athletic department ticket operations will be responsible for working through
the scanners at each of the two gates located in our park.
We have a three-tiered ticket price process for our admission, with our first tier costing
$30 a person, second tier costing $20 a person, and the third tier costing $10 a person. The
purchase of these tickets will be done on our website, which is an easy and simple way to
purchase and store the tickets for the time of the game. Our website also takes into account
comped admission for veterans, by filling out information for those who qualify.
Our security assignment will align very conservative, as we have decided to only sell
tickets through our online software system. This will eliminate most of the issues regarding
counterfeit tickets being scanned into our event. Making the tickets stored on mobile devices
creates a harder system for fraudulent tickets to arise. We also wanted to prevent individuals
from trying to sell tickets on the sidewalk leading up to the stadium, as the safety of our fans is
our first priority.

This is an example of what one of the tickets will look like:

C. Advertising

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 Advertising Strategy
The USC Vs. Clemson Charity Skills Competition will have 3 main media partnerships
with each of the local news stations. These stations are WIS-TV, ABC Columbia, and CBS
News 19. We will run nightly ads promoting the event to the greater Columbia area. Our event
will also use social media to advertise the event. We will utilize the instagrams and twitter
accounts of both Clemson and USC’s baseball teams. We will also run ads in The State
newspaper, Gamecock newspaper, and have 8 billboards around the city. Emmy award-winning
Sportscaster, Mike Uva will also be in attendance for the competition.
Each of these forms of media are going to be used to target specific audiences. The
news ads are used to target the parents of families and the older, retired individuals. The same
goes for the newspaper ads and billboards. The social media posts on twitter and instagram are
going to be used to target the college students from both USC and Clemson.

The following is our content schedule:

4 Weeks From 3 Weeks From

Event
1 per day on the
News Ads nightly news
News 1 full page ad in
Paper Ads Sunday Paper
Social 1 post on twitter
Media and Instagram on
Posts Wednesday
Billboards Up entire week
Event 2 Weeks From Event 1 Week From Event
1 per day on the 2 per day on the nightly
nightly news news 3 per day on the nightly news
1 full page ad in 1 full page ad in Sunday
Sunday Paper Paper 1 full page ad in Sunday Paper
1 post on twitter 2 posts on twitter and 3 posts on twitter and Instagram
and Instagram on Instagram on Sunday and on Sunday, Wednesday and
Wednesday Wednesday Friday
Up entire week Up entire week Up entire week

We will use an outside graphic designer who will design the ads for each of the media
outlets. Part of the duties of the Co-CEOs will be to deal with media and making sure the
content schedule goes smoothly.
Our 3 main media partners will be WIS-TV, ABC Columbia, and CBS News 19. We will
pay them for ad time on their networks. Mike Uva will also be a media partner. He will be let into
the event for free under the grounds that he will cover the event for free.

For a sample advertisement, please see Appendices 12.

D. Budget

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 The total budget of our event is $202,443.90. This includes the venue, all staff,
equipment, sponsorship costs and insurance. Our total revenues are expected to be
$243,814.32. This means our event will make a total profit of $41,370.42. The entire profit will
be donated to Prisma Health. This profit exceeds our goal of raising $40,000 in profit for Prisma
Health's Pediatric Cancer Division.
The only threat we have is the uncertainty of how much we will make in concessions.
We went with a conservative guess of 30% of fans purchasing concessions. If this number ends
up being lower, we have a $1,370.42 cousin to work with.

For the full budget, including sources, go to Appendices iv.

E. Concessions/Food + Beverage

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Our Food and Beverage Strategy

Food and beverage is a very important part of our event, as all individuals need to be
fed. Volunteers and staff will receive a discount voucher for the concession stands that they can
use on their breaks. Each voucher will have the same 4 or 5 food options to choose from. Our
food and beverage options include concession stands as well as outside vendor carts. Each of
these options will be available for the purchase by spectators. Our participants will receive an
array of concession stand items as part of the player slate given after the event, in the
clubhouse.
Some of the basic prices for concessions include:
● Hot Dog: $5
● Hamburger: $7
● Fries: $4
● Pizza Slice: $5
● Bottled Water: $6
● Fountain Drink: $5
● Beer: $9
These prices are being monitored and conducted by our third-party vendor, Aramark.
They will be handling all things food and beverage within the concession stands of Founders
Park for a fee of $1500. The concession stands are located around the concourse of the lower
bowl behind home plate. A scattered array of outside vendors will also be aligned around the
concourse of the lower bowl.
Based on the lower cost of our tickets and the main goal of our event to raise money for
Prisma Health, we do project concessions being a revenue source of our event, after a portion
of sales going to Aramark.

F. Risk/ Crowd Management

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 Some areas of risk we identified are:
● Fans hit by baseballs
● Trips and falls
● Drunk patrons
● Kitchen fires
● Playground injuries

Our CSC security staff will be trained to assist those that are injured. We will have EMS
on site to tend to any injuries. Patrons who become too intoxicated will be escorted out of the
stadium by our on site police officers. When it comes to preventing fire, the kitchens and indoor
areas will be inspected by the Fire Marshall prior to the event. The CSC staff and local police
officers will be trained in an evacuation plan if anything gets out of hand. They will direct fans in
an orderly fashion to the nearest exit.
Skip Holbrook is in charge of the Police officers, and security at our event. He will be the
main contact point if any problems escalate.
Traffic on Huger Street will be directed by police officers after the event. The same goes
for Blossom street. There will be guest services on the back side of the ticket office which is also
where the lost and found will be located. Security will have 4 guards at each entrance plus 2
police officers. There will also be a security guard at the top of each section and in the outfield
by each bullpen. There will also be 2 police patrols around the venue.
The Evacuation plan has 4 main parts. The patrons in the grandstand in left field and
behind both bullpens will be directed to exit out of gate 1. The fans near the playground and
sections on the first base line will be directed to exit out of gate 2 and 3. Fans behind home
plate, in luxury boxes, and down third base will be told to exit through gate 4.
Each event committee member who has staff reporting to them will have their own
designated radio channel to communicate with their team. Operations will be channel 1, security
and EMS channel 2, concessions and merchandise channel 3, Baseball Operations channel 4.
Our event will have one-day event insurance, liquor liability insurance, general liability
insurance, director and other coverage, and weather insurance.

For a detailed breakdown of the venue, please see Appendices 5. For an example of our
credential, please see Appendices 6.

G. Equipment

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 For our event, we will need equipment from a number of different categories. Our
equipment list, which is located in the appendices, contains the full list of all our equipment
needed to put on the event. There is equipment for the baseball events, concessions, security,
and medical.
We will be using a variety of sources to gather our equipment, with a majority of it being
rented because we will save a great amount of money. For some of the equipment, we went the
route of buying it, so we can keep and store some of it so we can limit the amount of
repurchases come the event in 2024.

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 H. Facilities

Facility
The facility we are using is Founders Park. Founders Park is the home of South
Carolina’s Baseball team which is why we chose this location. The event will alternate annually
between this venue and Doug Kingsmore Stadium in Clemson, SC.
We will be renting the venue from the University of South Carolina Athletics
department for the day. This will cost $2,000. We will be able to use all the stadium's facilities as
a part of this rental. That includes areas such as the restrooms, concessions, medical areas,
and merchandise store.
The venue will be secured by local police officers as well as CSC third party
security guards.
The venue is mostly handicap accessible. There is room at the top of each
seating section as well as in luxury boxes for wheelchairs and scooters. An elevator is available
to bring patrons from the ground level to the luxury boxes.
Our operations staff are responsible for setup and takedown. We will have 8
operations staff on site to take care of the venue and 4 baseball operations staff that will be in
charge of setting up and taking down the on field events.

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 I. Merchandising

Merchandising Strategy
Our merchandise strategy involves selling 1000 custom made T-shirts for the
event. We will have 250 small, 250 medium, 250 large and 250 extra large shirts. By having
1000 shirts for sale, we are anticipating a little less than one eighth of the total fans to purchase
a shirt. We are purchasing the shirts from CustomInk.com for $11 per shirt and reselling them at
a price of $20 for a profit of $9 per shirt.
The shirts will be sold by 4 cashiers on the back side of the ticket booth which is
where USC baseball normally sells their merchandise. We will sell the shirts right when the
gates open at 5:30 PM all the way until the gates close or until we sell out.
We anticipate selling all 1000 shirts for a total merchandise revenue of $20,000.
This is roughly 8% of our overall revenues.

For a visual of the t-shirt please see Appendices 8.

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 J. Parking

Our parking strategy

For our event, we are expecting around 8,200 fans to attend. We have over 2000
parking spots located in a few big lots that are available for fans to park their cars. The location
of the lots are pictured and laid out in the Founders Park diagram which is located in the
appendices.
We are charging $10 per car for parking in each lot that holds fans. The money made
from parking will go to the event committee, which was stated out in the papers when we rented
the stadium out. There are separate parking lots behind the clubhouse where personnel and
media can park their vehicles, gaining a more private experience from the fans. They will have
credentials specific to that parking lot that will be scanned by our staff that is monitoring that
area.
We will have some of the operations staff out there with reflector vests operating traffic,
as well as some of the security guards stationed around the lots before the event starts. They
will have many different roles. Some of them will be directing cars, crosswalks, and collecting
the fare as the cars come in.
Outside of the campus shuttles that will bring students from campus, and the city bus
that operates daily, there will be no public transportation paid for by the event committee. We
will leave that up to the city of Columbia to run. We will accommodate wheelchair and assisted
transportation vehicles, giving them a lane to themselves to safely transport individuals.

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 K. PR/Marketing

Advertising
There are two media outlets we will use to showcase our PR events. The two outlets will
be the 3 news stations we are partnered with and both baseball team’s Instagram accounts. The
news stations will feature stories interviewing some of the children at Prisma Health’s Pediatric
Cancer Division and show some of the players involved in the event visiting them in their
hospital rooms. The Instagrams will feature short videos of the players and the kids as well
photos of the players and the children.
Our event will have two main PR events. The first is on Thursday and Friday prior to the
event. We will have some of the players who are competing in the event visit their local Prisma
Health locations to talk and take pictures with children affected by pediatric cancer.
The second event will occur prior to the event starting. During the morning of the event,
we will have some of the children with pediatric cancer visit the venue before it opens to the
public and we will let them onto the field and give them a tour of the facilities.
Both these PR features are meant to reach the parents of families we want to attend and
the elderly. We hope that the goal of our event will resonate with these parents and
grandparents who have children of their own. This will show that the event is being put on for a
good cause and that their tickets and purchases at the event will go to help the kids seen in our
PR events. Plus it should be a fun event on top of their donation.
The hospital visits will be on Thursday August 19th, 2023 and Friday August 20th, 2023.
They will be from 3:00 PM to 5:00 PM both days. Co-CEOS Ryan Kipp and Joey Belmonte will
be in charge of the visits and they too will be at the hospitals visiting the children. The pediatric
cancer patients will be able to go on the field at 3:00PM for a tour of the event. They will also be
able to go down on the field at 6:20 PM right before the event starts on August 21st. These
events will be led by one of our two event directors.

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 L. Evaluating/Reporting

Evaluation
The main metric we want to evaluate from our event is what our audience was for
the event. In order to measure this, we will have some simple information gathering as a part of
the online ticket purchasing process. We will be gathering information such as their home
address, names, and ages. We can later create a detailed map of who attended our event and
see if the groups of people we thought would attend the event actually ended up coming.
The goal of our event is to raise $40,000 for Prisma Health as profit from the
event. This evaluates the overall success of the event and is easily measured after the event
has concluded.
For the players, we will send out a short survey after the event to see how they
enjoyed playing in the event and if they have any recommendations for next year's competition.
On our website we will have an optional survey available for customers to
measure their overall enjoyment and to record any future recommendations.

Indicators of Success:
● Host Organization - Money raised for Prisma Health
● Operator/Organizer - Amount of people who attend the event, Age and
location of those who attend
● Audience/Customer - Happiness survey
● Participants - How did the players enjoy the competition

All of these functions will be duties of the Co-CEOs after the event concludes.

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 Appendices

I. Organizational Chart

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II. Event Ticket Sample

III. Media Content Schedule

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 4 Weeks From 3 Weeks From
Event Event 2 Weeks From Event 1 Week From Event
1 per day on the 1 per day on the 2 per day on the nightly
News Ads nightly news nightly news news 3 per day on the nightly news
News 1 full page ad in 1 full page ad in 1 full page ad in Sunday
Paper Ads Sunday Paper Sunday Paper Paper 1 full page ad in Sunday Paper
Social 1 post on twitter 1 post on twitter 2 posts on twitter and 3 posts on twitter and Instagram
Media and Instagram on and Instagram on Instagram on Sunday and on Sunday, Wednesday and
Posts Wednesday Wednesday Wednesday Friday
Billboards Up entire week Up entire week Up entire week Up entire week

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IV. Event Budget

24
25
V. Venue Map

26
VI. Sample Credential

27
VII. Equipment List

Equipment List

Item Name Quantity Needed

L screen (for pitching) 2

Bucket of 30 Baseballs 10

Custom bunt target 2

Custom home plate target 1

Traffic cones 2

Stop watch 2

Radar Gun 2

Metal Barricades 50

Metal Detectors 15

Trash cans 40

Infield rake 6

Vendor carts 10

Cleaning solution 30

Mop 5

Batteries 30

Walkie Talkie 30

Porta Potties 25

Tarp 1

Trash bags 75

Reflector Vests 10

Rope 100FT

First aid kit 10

Defibrillator 20

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VIII. T-shirt Design

29
IX. Event Timeline (Year Out)

Planning Itinerary

Tasks Start End

Develop Budget August 2022 August 2023

● Net Income
● Expenses
● Record money raised
for charity

Confirm Event Location August 2022 August 2022

● Founder Park
● August 21st, 2023
● Equipment needed
● Costs

Plan skills challenges and January 2023 August 2023

attractions
● Skills challenges
● Promotions
● Concessions
● Security
● Signage
● Parking
● Equipment
● Tailgating

Create Event Schedule January 2023 August 2023

● Day of event calendar
● Note critical dates

Confirm staffing assignments August 2022 August 2022

● Volunteers
● Ticket staff
● Vendors
● Security
● Baseball teams
● Fall athletes
● Shane Beamer

Sponsorships December 2022 July 2023

● Prisma health
● Create packages
● Signage
● Promotional slots

Create floor plan August 2023 August 2023

● Venue format

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 ● Parking lot
arrangements
● Concession stand
layout
● Event layout

Nail down food and beverage January 2023 August 2023

options
● Concessions list
● Promotional offerings
● Confirm manues
● Alcohol schedule and
permit

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X. Event Timeline (Day Of)
Event Timeline

Set up parking 8:00 AM

Cut the outfield grass 8:00 AM

Operations staff arrive and clean bowl 8:00 AM

Rest of staff arrive 9:00 AM

Full staff meeting 10:00 AM

Set up vendors 11:00 AM

Set up gates 12:00 PM

Set up playground 12:00 PM

Clean and set up suites 12:00 PM

Grounds crew get field ready 1:00 PM

Clean restrooms 1:00 PM

Security arrives 1:00 PM

Vendor check in 1:30 PM

Security Meeting 2:00 PM

Teams arrive 2:00 PM

Team warm up 2:30 PM

Ticket staff arrive 2:30 PM

Childhood cancer patients tour field w/ family 3:00 PM

Tour ends 3:30 PM

Operations/ security staff assigned parking 3:40 PM

roles

Staff takes their positions to assist parking 5:15 PM

Open the gates 5:30 PM

Player signatures from field 5:30 PM

Vendors begin sales 5:30 PM

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Singing of National Anthem 6:00 PM

Player introductions 6:05 PM

Set up homeplate target and cones in outfield 6:10 PM

First event rules 6:15 PM

Childhood Cancer Patients on field ceremony 6:20 PM

Skills Competition Start 6:30 PM

Closest to the plate challenge start 6:45 PM

Closest to the plate challenge End 7:00 PM

Take down targets and cones 7:05 PM

Introduce base runners and rules 7:05 PM

Start base running relay event 7:10 PM

Baserunning relay end 7:25 PM

Promotion slot open 7:27 PM

Set up bunting targets and L screen 7:27 PM

Promotion slot ends 7:29 PM

Introduce Bunters and rules 7:30 PM

Bunting competition starts 7:35 PM

Bunting competition ends 7:55 PM

Take down targets and L screen 7:55 PM

Introduce Pitchers and rules 7:57 PM

Fastest Pitch competition begins 8:00 PM

Fastest Pitch competition ends 8:20 PM

Promotion slot open 8:25 PM

Promotion slot ends 8:28 PM

Home Run derby hype video 8:30 PM

Player introductions and rules 8:33 PM

Set up L screen and ball buckets 8:35 PM

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Home Run derby starts 8:40 PM

Home Run derby ends 9:10 PM

Vendors shutdown 9:10 PM

Final donation talley and winner 9:15 PM

Victory ceremony 9:20 PM

Event ends 9:30 PM

Gates lock 9:35 PM

Collect vendor cash 9:35 PM

Breakdown and cleanup 9:45 PM

Security clock out and depart 10:15 PM

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XI. Sample Logo

35
XII. Sample Advertisements

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37
 vs Clemson Charity Skills Competition
XIII. Sponsorship Packages

The Chick and Cub Package

The Chick and Cub sponsorship package is the smallest of our 3 main sponsorship
packages for the USC vs. Clemson University Charity Skills Competition. This package is meant
to be affordable for local businesses so they are encouraged to be a part of our charity
competition.

This package includes:

● Business logo placement on the commemorative USC rally towel and event
merchandise
● 10 tickets to the event
● Name on website with links to your main website
● Name and logo in our event program
● Invitation to private dinner with other sponsors of the event
● Inclusion of short video on jumbotron during pre-game

The Chick and Cub sponsor will still get exposure at our event. With most of it coming
towards the beginning of the event, with the distribution of the rally towels and programs as fans
walk in, and with the running of the video screen during pre-game events.

The Sponsorship dinner, put on by the organization committee, will have all three level
sponsors present, giving the opportunity to network and build connections. Even as the smallest
package offering, there is plenty of value, contributing greatly to the success of our event.

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 The Palmetto State Rivalry Package

The Palmetto State Rivalry Package is the second level offered to our sponsors. At this
level, more exclusive offerings are available, while still earning the benefits from the Chick and
Cub Package.

This package includes:

● Logo printed on one of the two bunting targets in the center/bullseye
● Sponsor logo placement on the commemorative USC rally towel and event merchandise
(3 inches)
● 10 tickets to the event
● Sponsor logo placement on all signage and advertisements, including entrance banners.
● Name on website with links to your main website
● Name and logo in our event program
● Invitation to private dinner with other sponsors of the event
● Inclusion of short video on jumbotron during pre-game, as well as in between events
with the “brought to you by” tag for the bunt competition
● Company name and logo included in our post-event newsletter
● Two tables on the concourse with information about your company.
● Logo and Company name featured on select social media posts throughout the event
● Logo on cardboard cutouts in all 8 Prisma Health locations

The Palmetto State Rivalry Package is as important to us as the Clemson vs South

Carolina rivalry is to the fans. There is incredible value for any company, with more exposure
opportunities offered in this great package.

As the evolution of social media in sport continues, the exposure of your company
through social media posts will be a great opportunity for people to get familiar with your brand.
Logo will be attached to highlight videos and other posts about the event, as well as included in
the caption.

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 The Home Run Package

The Home Run sponsorship package is the largest of our 3 main sponsorship packages
for the USC vs. Clemson University Charity Skills Competition. This package is meant to be the
biggest offering available to one major sponsor.

This package includes:

● Company named added to the title of Home Derby
● Baseballs used during the home run derby will feature this sponsor’s logo as well as the
name of the event
● Employee of choice from the sponsor gets to present the winning team their trophy
● A fully catered luxury box and accompanying tickets
● Biggest sized sponsor logo placement on the commemorative USC rally towel and event
merchandise (5 inches)
● Sponsor logo placement on all signage and advertisements
● Name on website with links to your main website
● Name and logo in our event program
● Invitation to private dinner with other sponsors of the event
● Logo and Company included on post-event newsletter
● Inclusion of short video on jumbotron during pre-game
● Logo and Company name featured on select social media posts throughout the event
● Logo will be sent out in thank you email when tickets are purchased online
● 3 tables around the concourse to give information to fans about your company.
● Logo on cardboard cutouts in all 8 Prisma Health locations

The Home Run package is designed for a select sponsor to be the soul sponsor of the
Home Run Derby event. This event will be the most exciting event of the evening and is the
focal point of the skills competition. The sponsor will have their business directly associated with
the derby. During media coverage the sponsor’s name will be included with the name of the
Home Run derby.

The Home Run Derby baseballs being stamped with the sponsors logo allows for an
opportunity to have a promotion with the fans who catch these baseballs during the derby. This
package by far comes with the most exposure. This package can associate a sponsor with this
charitable cause for years to come.

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XIV. Sample Sponsorship Letter

Sponsorship Letter #1

Dear Mr. Barbeque,

Do you want to be a part of one of the biggest rivalries in sports? Well we have the
opportunity for you. At the USC Vs. Clemson Charity Skills Competition we are looking for
sponsors whose passion for the Gamecocks or the Tigers is unrivaled. This August, Clemson
will be taking on USC in the first ever Baseball charity skills competition. The two teams will face
off at Founders Park for an action packed inaugural competition which will solidify this
competition as an annual tradition.

The event will include a Homerun derby, bunting competition, fastest pitch, base running
relay race, and a closest to the plate challenge. USC and Clemson are competing to win as
many of these events as possible. The two will be fighting for the coveted Prisma Health Trophy
and all profits from the event will be donated to the Prisma Health Pediatric cancer fund for
research and aid. The event will be an excuse to renew the iconic palmetto state rivalry all for a
good cause.

We are reaching out because we believe your business would be a beloved sponsor
amongst the fans. Home Team BBQ is celebrated amongst the community as being some of the
best BBQ in SC and we want you to be there as we lift up the rest of our community. You would
be an ideal candidate for our Chick and Cub Package which includes the following:

● Business logo placement on the commemorative USC rally towel and event
merchandise
● 10 tickets to the event
● Name on website with links to your main website
● Name and logo in our event program
● Invitation to private dinner with other sponsors of the event
● Inclusion of short video on jumbotron during pre-game

For just a small investment of $5,000, you will have the chance for Home Team BBQ to
be a part of one of the largest impacts being made within the community today. Your business
will gain exposure amongst the thousands of fans in attendance and the thousands more who
will see your contribution to the event through our media partners.

If this opportunity interests you, please feel free to reach out to us and we can help you
become a party of the storied rival.

Best Regards, The USC Vs. Clemson Charity Skills Competition team

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