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a. Sensory Memory ~ information store that holds an exact copy of stimuli for a
‘very short period of time.
Ex color, shape, blowing of hora
b. Short-Term Memory (STM) the information store that retains the information
fas we consciously work on it
¢. Long-Term Memory (LTM)
‘> minutes to Lfetime
© information on the LTM, if not rehearsed, can be forgotten,
Forgetting
‘© The inability to recall (previously known) to the mind
Causes of Forgetting
1b. Decay Theory - information stored in LTM gradually fades when not in used.
¢. Interference Theory — forgetting LTM is due to the influence of other learning
theories
‘model for
‘corresponding
+ The needs are arranged in a hierarchical order. The upward climb is made
ky satisfying one set of needs at a time.
A prepotent need is the one that has the greatest power or influence over
our action
+ Maslow claimed that everyone has a prepotent need but the need will
differ among individuals. You might be motivated ky a craving for love, while
Imay be motivated by a desire for esteem.
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