Persuasion:

Changing Mindset
 Understanding Persuasion
Ways how to consumers to make purchasing decisions

Activity:

In 10 Seconds find an item or object, anything the

participants wants.

In 2:00 mins, Think/Create a skit how will you persuade the

other participants to buy the selected the object you
choose.
 Understanding Persuasion
Ways how to consumers to make purchasing decisions

Persuasion is important, and well worth learning, for every

human being and not just marketers or sales reps. It is a
part of our daily lives. Persuading our families to go out to
eat and vacation, scrolling your facebook account watching
and reading news what is real and new on the social
media, it is pervaded in our lives.
 Understanding Persuasion
Ways how to consumers to make purchasing decisions

Persuasion is a part of our lives...

but what is Persuasion???

and what are the factors, why we are

being convinced or pursuade by other people?
 Understanding Persuasion
Ways how to consumers to make purchasing decisions

Persuasion can be defined as...

“a symbolic process in which communicators try to

convince other people to change their attitudes or
behaviors regarding an issue/idea through the
transmission of a message in an atmosphere of free
choice”
 Understanding Persuasion
Ways how to consumers to make purchasing decisions

The key elements of this definition of persuasion are:

1. Involves a deliberate attempt to influence others

2. People are not coerced; they are instead free to choose
through self-persuasion
3. Persuasive messages are transmitted in a variety of ways,
including
verbally and nonverbally via television, radio, internet, or face-to-
face communication
4. Persuasion is symbolic, utilizing words, images, sounds, etc
 Understanding Persuasion
Ways how to consumers to make purchasing decisions

In persuasion, let focus the discussion on how we will change the

mindset of our cunsumer/clients.

There are six ways can persuade consumers to

make purchasing decisions
 Understanding Persuasion
There are six ways can persuade consumers to make purchasing decisions

Reciprocity
The “Idea of reciprocity” says that people by nature feel obliged to
return favors. They like to treat others as they’ve been treated.

Example: giving freebie’s during opening of account.

 Understanding Persuasion
There are six ways can persuade consumers to make purchasing decisions

Commitment and Consistency

According to the Consistency and Commitment principle, people
are more likely to do something after they have agreed to it
verbally or in writing. People strive for consistency in their
commitments because they associate the commitment with their
self-image.

Ex. walk the talk. Brand promise.

 Understanding Persuasion
There are six ways can persuade consumers to make purchasing decisions

Social Proof

Social proof as a guide for the decisions and actions in situations

where people are unsure of the correct way to behave. In short,
people will do things that they see other people are doing.

Ex. Testimonials of our members

 Understanding Persuasion
There are six ways can persuade consumers to make purchasing decisions

Liking
The “Principle of Liking” explains, “If you like or follow someone, it
will affect the chances of you being influenced by that person.”

Example:
 Understanding Persuasion
There are six ways can persuade consumers to make purchasing decisions

Authority

This principle explains that people respect authority and obey

authoritative figures even when asked to perform objectionable
acts.

Example: The UM, AM or Directors are discussing the new

products
 Understanding Persuasion
There are six ways can persuade consumers to make purchasing decisions

Scarcity

It basically says the less there is of something, the more valuable it is.
The more rare and uncommon a thing, the more people want it.

Example:
 Understanding Persuasion
There are six ways can persuade consumers to make purchasing decisions
The objective of understanding persuasion is to change the mind of
some one to buy/patronage our product and services in CARD MRI;
 Understanding Persuasion
Ways how to consumers to make purchasing decisions

Lets Wrap up: End of the day, again persuasion is part of lives, like this
training. We persuade you to be part of this. Learn something and putting
into action what you absorb in this session.

Persuasion is continuous practice, that becomes your habits and it evolves

to your values

Thank you and God Bless

 Understanding Persuasion
Ways how to consumers to make purchasing decisions

Lets Wrap up: End of the day, again persuasion is part of lives, like this
training. We persuade you to be part of this. Learn something and putting
into action what you absorb in this session.

Persuasion is continuous practice, that becomes your habits and it evolves

to your values

Thank you and God Bless