HIRA NAZ

20212-29384
ASSIGNMENT: 03
CPM OF LUX, SAFEGUARD & LIFEBOUY
CPM – Competitive Profile SAFEGUAR
Matrix LUX LIFEBOY
D
 Weighted Weighted Weighted
Critical Success Factors Weight Rating Rating Rating
Score Score Score
Market Share 0.15 3 0.45 3 0.45 4 0.6
Brand value 0.08 3 0.24 3 0.24 2 0.16
Financial Strength 0.08 4 0.32 3 0.24 2 0.16
Profitability 0.08 3 0.24 4 0.32 2 0.16
Liquidity 0.13 4 0.52 3 0.39 2 0.26
Price Competitiveness 0.1 4 0.4 2 0.2 3 0.3
Capitalization 0.03 2 0.06 3 0.09 4 0.12
Customer Loyalty 0.04 3 0.12 3 0.12 3 0.12
Advertising and
0.04 4 0.16 3 0.12 3 0.12
branding
Product Quality 0.1 3 0.3 4 0.4 2 0.2
Environmental
0.08 2 0.16 4 0.32 2 0.16
Supports
Global presence 0.05 3 0.15 3 0.15 2 0.1
Management and
0.04 4 0.16 3 0.12 3 0.12
Human Resource
Total 1   3.28   3.16   2.58

CPM - COMPETITIVE PROFILE MATRIX