GBS Round 6 strategy( Group 6 )

• In Round 6 we the market scenario was that in USA the market growth would be just under
20%, Asia 30% and Europe 15%.
• We launched Tech 2 and 4 in the USA as the Tech 2 was gaining market share and Tech 4 was
new, so we could charge higher margins.
• In Asia, we launched Tech 1 and Tech 3 as the sales are high volume for Tech 1 and since Tech
3 is a newer Tech we can charge higher margins.
• In Europe, we launched Tech 2 and Tech 4 as Tech 2 was gaining market share and Tech 4 was
new and had the highest sales, so we could charge higher margins.
• We did not produce any Tech 2 and Tech 3 as we had a lot of beginning inventory left from
the previous round and we decided to sell it.
• We did not produce any Tech in USA in house, we used contract manufacturing instead.
• We produced Tech 4 in Asia through inhouse and complete utilization of contract
manufacturing.
• We did not go for CO2 emissions, water consumption and energy consumption as we had to
cut down cost due to losses. We also selected the least costing suppliers.
• We sold 1 plant in the USA as we are under utilizing the in-house capacity.
• We did not hire and personnel and we developed R&D through in-house development.
• We went for a Balanced strategy in the USA and we also charged lower margins to capture
more market share.
• We went for a low price strategy in Asia