My Company’s Differentiators

and Capabilities
Select up to four differentiators for your company after watching the lecture on
differentiation, and then up to four capabilities after watching the lecture on
capabilities. Please note that the columns do not need to align. Each differentiator
isn’t necessarily supported by a single capability. Assume that all of the
differentiators are supported collectively by all of the capabilities.

Our Top 3 Competitors How they differentiate themselves from

us (why customers choose them over us)

My
Company’s
Competitive
Differentiators
(what we are
known for to our
customers)

My
Company’s
Capabilities
(what we have to
be good at to
deliver on the
promise of these
differentiators)

Ron Carucci, 2019 ©