Unit 1

1. Define business Analytics prescriptive analytics business intelligence predictive

analytics
2. Explain different tools used for descriptive analytics, prescriptive analytics ,
predictive analytics explain each- or explain various types of analytics
3. Explain the characteristics and differences of business analytics, analytics and
business intelligence
4. Explain business analytics process
5. “Business analytics help us for organizational decision making” Justify
6. Explain various data measuring scale.

Unit 2

1. Define digital data, metadata, structured , unstructured , semi structured data, oem, indexing
tagging, flat files ,CAS
2. Explain various sources and characteristics of structured , unstructured and semi structured
data explain each
3. Explain various challenges and possible solutions while storing unstructured and semi structured
data explain each
4. Explain various challenges and possible solutions while extracting information from
unstructured and semi structured data explain each
5. Explain in detail about OEM(object exchange model)
6. Ease with managing and retrieving structured data explain
7. Web pages are said to be unstructured data even though they are defined by HTML markup
Language which has a rich structure.why?
8. XML – A Solution for Semi-structured Data Management. explain
9. UIMA A Possible solution for unstructured data. explain