What have we done till now?

Created the brand kit

Created a template for instagram feed
13 posts, 1 reel, multiple stories
Reached out to influencers for the soft launch
Results
Since the starting of this month we have
reached 7750+ accounts organically
engaged with more than 150 accounts
seen a growth in number of followers (doubled in last few days)
collaborated with 35+ bloggers
Scope of work
Instagram and Facebook:
3 post and 3 reels per week
3 stories per day
1 ad per week (budget - 3k/week)
Collabs (atleast 3 per week)
Indirect collabs
Strategies
Increase engagement through instagram stories and posts and build a comunity
Regular contests and giveaways
Put up standee in front of store to attract walk in crowd
Put up shareable posts including relatable memes
Every post will have a call to action like share with a friend, mention a friend, etc.
Temp people to throw birthday parties at PnB
Promote it as best place to treat you friends
How to increase engagement?
Quiz on stories
Regular polls to find out people's preferences
Ask customers to put up stories mentioning us
Give tutorial videos on how to make cocktails
Target
Our target by the end of this month is
Get 1000 followers on Instagram
Create more viral content
Make PnB a hot topiv amongst youngsters in bangalore