5 Free SEO Tools to Drive Traffic,

Clicks, and Sales

Blog / 15 Free SEO Tools to Drive Traffic, Clicks, and Sales

Free is awesome. Especially when that “free” whatever is giving you extra
traffic, money, rank, reputation, and sales. Thankfully, there are a ton of free
SEO tools. The downside is that some of these free tools are junk.

I want to give you a go-to collection of the top free SEO tools. These are
intuitive, slick, effective, powerful, and (best of all) they’re absolutely free.
1. Google Analytics
If you’re not yet using Google Analytics, I recommend you start as soon as
possible. There is no other data source that provides high-quality and detailed
information like Google Analytics. In a Google-dominated era, it’s what we
have to work with. Most of the other data tools simply piggyback on
Google’s data using the API.
Assessment
You can’t ignore Google Analytics. Virtually all the actionable and important
data about site visitors, traffic, etc., comes from this critical source.

More Information
 How to Setup Google Analytics (Video)
 How to Get Actionable Data from Google Analytics in 10 Minutes
2. Google Search Console
If Google Analytics is the air that an online marketer breathes, then Google
Search Console (formerly Webmaster Tools) is the food that the online
marketer eats.

See How My Agency Can Drive Massive Amounts of Traffic to Your

Website
 SEO - unlock massive amounts of SEO traffic. See real results.
 Content Marketing - our team creates epic content that will get shared, get links, and attract traffic.
 Paid Media - effective paid strategies with clear ROI.

BOOK A CALL

The word “webmaster” in the former name is a bit of a misnomer. The tool is
for more than webmasters. It’s for SEOs. The very focus of the tool has to do
with “search” and “optimization.”

Some of GSC’s best insights come from just glancing at the dashboard. SEOs
and marketers need to keep up with the dashboard on a regular basis.
Google Search Console provides some of the same data as Analytics, but in a
simpler and more straightforward way. There’s less tweaking you can do
with the numbers, but easier access to them.

One of the most important datasets is the link data. (Search Traffic → Links
to Your Site → More). Staying up to date with toxic backlinks is one of the
most essential steps in off-page SEO.
If you ever have to deal with the dreaded manual penalty, or are routinely
disavowing stubborn spam links, you will become very familiar with Google
Search Console.

Assessment
Clearly, Google Search Console is indispensable. You need the data, you
need the tools, and you need the power. I wish that more SEOs saw the value
of the tool and used it more.

More Information
 A Beginner’s Guide to Google Search Console (Yoast)
 How to Setup Google Search Console (Video)
3. Ubersuggest
Ubersugest is an all-in-one SEO tool designed to help you win the game of
SEO. A big part of SEO success is knowing what you’re doing, what your
competitors are doing, and how to adjust your strategy to take advantage of
holes in the market.
Getting started with Ubersugest is as simple as typing a domain or keyword
into the search bar.

From here, you gain instant access to a report for your chosen domain or
keyword.

For the sake of this post, I want to focus on the keyword search capabilities
of Ubersuggest. It’s a great alternative to the Google Keyword Planner tool,
which has lost some of its luster over the years.

After running a search for your primary keyword, here’s how you can use
Ubersuggest to uncover related keywords to include in your content.
Step #1: Click “Keyword Ideas”
Located in the left sidebar, click “Keyword Ideas” to be taken to a
comprehensive report.

Step #2: Review the Results

This is where the fun begins. You’re provided a long list of keywords related
to your seed keyword.
There are four columns with corresponding data for each keyword:

 Volume: Average number of monthly searches the keyword has on

Google.
 CPC: Average cost per click for a Google Ad for the keyword.
 PD: Estimated competition in paid search (the higher the number,
the more competitive).
 SD: Estimated competition in organic search (the higher the number,
the more competitive).
While this data alone is helpful, I want you to drill down deeper. Let’s keep
going.

Step #3: Click on a Keyword

For example, if you want to rank for the keyword phrase “content marketing
agency,” click on it to access the following.

Now, there’s no question as to what you need to do to reach the first page of
Google. This data allows you to address points such as:

 How much traffic you can reasonably expect to receive for each
position on page one
 The number of backlinks for your page one competitors
  The number of social shares for each URL
Use this data to create content that’s 10x better than your competitors.

Step #4: Filter Your Search

After you gain a clear overview of related keywords that align with your
company and its goals, turn on the filter feature to narrow your search. Here’s
an example.

You can set additional parameters, but this is where I like to start
when searching for long-tail keywords.
You want to uncover keywords with enough search volume to move the
needle, without focusing on anything that has an extremely high SEO
Difficulty score.
Even though it cuts out more than 400 keywords, you’re left with 12 that
match your exact criteria. “Content marketing examples” is one of the best
keywords on the list, despite an average monthly search volume of only
1,000. It has the ability to drive highly targeted traffic to your website, and
with an SD of 17, you have a good chance of ranking.

Assessment
You can do a lot more than keyword research with Ubersuggest, but it’ll
definitely help in this department. With this, you have what you need to
select keywords that allow you to create killer content that’s destined to rank.

You can also add the free Chrome extension to use Ubersuggest right from
the SERPs.
More Information
You can learn more by reading The Guide To Keyword Research.
4. MozBar
Knowledge is the name of the game with the MozBar. When you think about
it, SEO has a lot to do with knowing the right stuff. The MozBar helps you
discover the right stuff at a glance.
The MozBar button sits right up in your browser toolbar — the place where
all the action is going on. Click on the MozBar, and you generate an instant
report on the website you’re visiting.

You can position the MozBar at the top, side, or bottom of your browsing
window at all times.
The toolbar has three main categories of data — Page Elements, Page
Attributes, and Link Data.

Page Elements displays the nuts-and-bolts of on-page SEO. There’s a lot of

information accessible at a glance. You can see the various tags — title,
description, H1s, etc.
Page attributes shows some below-the-surface onsite optimization features,
such as robots, rel=”canonical” and load time. Additionally, you can find out
on-page link data.
The Link Data tab has ranking factors and more information on a site’s links.
Complete information is available only with a paid subscription.
Assessment
The MozBar’s true power is available to those who subscribe, and it’s a
service worth the money. If you’re still in startup-cash-strapped phase,
though, the folks at Moz are kind enough to provide this robust version of
their tool at no cost.

More Information
 Guide to Mozbar
 It is available for Firefox and Chrome, Windows or Mac.
 Download it here.
5. SEOWorkers Analysis Tool
The Analysis Tool allows you to plug in a website URL — any website, even
if it’s not yours — and generate a report.
SEOWorkers doesn’t provide anything new, but it does help to save a lot of
time in analysis. Also, it provides background information on the data.
The report is quick and detailed.
Some of the data, like the HTTP Headers Check is under-the-hood stuff that
you wouldn’t normally think to check for.

Other analyzed features provide helpful icons to show you if you’re doing
well, or if you need to pay attention to something:
Here is SEOWorker’s unique feature. They teach you about SEO in addition
to showing you the SEO data that matters. Within each analyzed category,
the report provides a detailed discussion.
The keyword analysis is comprehensive. It displays head terms (single
keywords), and two-, three-, and four word keyphrases (longtail keywords).
Assessment
SEOWorkers provides a lot of information, and some of it is different from
other SEO and reporting tools. However, it can be information overload.

For the experienced SEO, the discussion in each section is superfluous. For
new SEOs who are still learning the tricks of the trade, it could be useful.
More Information
 SEO tips from SEOWorkers
 Other SEO tools from SEOWorkers
6. WooRank Website Reviews
At first glance, WooRank’s Website Review appears to be just another
freemium website analyzer. Upon closer, inspection, however, it gives handy
insights into some not-so-obvious stuff.
You can analyze any website, and generate a report in seconds.

WooRank first displays a “Top priorities section. Unfortunately, here’s one

of the downsides of the tool. Somehow, it thinks that I have a 404 error, lack
a favicon, and don’t have a [Link] file. All of these are inaccurate.

For example, when I click on “Blog,” in the SEO report section, I receive this
message.
I’m nonplussed, since content marketing is kind of my middle name, and my
website definitely has an active blog.

On to more positive things.

The geodata is insightful, although Analytics provides similar information.

Social shareability is another helpful section. Few free analysis tools are able
to aggregate this much social network data in a single place.
The most outstanding feature of WooRank that I want to point out is the
mobile section. Few free SEO analysis tools provide this level of data and
perspective.

That being said, Google does offer a free Mobile-Friendly Test.

Assessment
For its ease, interface, and amount of data, WooRank gets high marks.
Unfortunately, not all the data seems to be accurate.

One of its major tools, the mobile optimization overview, can also be viewed
using free tools from Google, so it’s not really revolutionary anymore.

More Information
 WooRank Extension
7. Neil Patel SEO Analyzer
We’ve already covered Ubersuggest, but there’s another tool in there that you
need to be aware of — our SEO analyzer. (It used to be a separate tool, which
is why I gave it its own number.) It really is a valuable tool — and it’s totally
free.
Just plug in your URL, and the tool will spend about 10 minutes crawling
your site.

The visual layout is clean and intuitive, providing plenty of crucial

information including estimated traffic score, SEO score, and backlinks.

It will also tell you if you have any broken or blocked pages.

It will also share in SEO issues, see how your site performs on mobile, and
actually give you tips on how to improve your site.

Assessment
Personal bias aside, I think that my website analyzer provides a very helpful
perspective both on your own site, and especially on a side-by-side
comparison of your competitors.

8. ClickFlow
When it comes to growing your traffic, most marketers default to creating
new content, building new backlinks, and so on.
The ClickFlow Content Decay Tool is different—it shows you old pages on
your site that are no longer performing well. These outdated posts are great
candidates for a content refresh.
First, you’ll want to connect the Content Decay Tool to your Google Search
Console.
Once ClickFlow imports your data, you’ll see a report that shows you the
pages on your site that have lost the most search traffic over the past 12
months.

From there, you can update these posts to win back lost traffic. Simply
expand upon your content, add examples to make it more thorough, and cut
any outdated references.
Assessment
If you choose to upgrade to a paid ClickFlow account, you can even measure
your content refreshes.
ClickFlow will show you the impact that updates have on your traffic and
rankings, on a page-by-page basis.
9. Anwer The Public
Answer The Public leverages Google Suggest to find all of the questions
people may have related to any industry or keyword.
Just type in a keyword and it will give you a laundry list of questions people
are searching for related to that keyword.

Similar to Ubersuggest, it also shows you comparison and preposition-related

keywords.

Assessment

What I like about the tool is it presents the information in an interesting

visual format. It’s also ideal for content ideation. Many of the questions can
be used for FAQ sections or headers.
SEO doesn’t just exist on Google. You can also rank higher on Amazon,
YouTube, Bing, and tons of other sites.

10. [Link]
[Link] uses the same concept as Google Suggest, but for a handful
of sites like Amazon, Play Store, and YouTube.
If you are performing SEO on sites other than Google, you should check out
[Link].

Assessment

There are tons of free tools for SEO for Google. However, there are other
search engines to consider. [Link] is a fantastic tool for your SEO
aresenal.

11. FAQfox
FAQfox is a neat little tool that finds you questions people want to answered
based on any specific site you want information from.
For example, you can type in the word “marking” and [Link] as the URL,
and it will show you category based questions people are asking on Quora.
You can do this for Reddit or any other site you want keyword or content
ideas from.

Assessment
Great content should answer users’ questions. This free SEO tool can help
you find the questions users are asking so you can address them.

12. Google SERP Preview Tool

Have you noticed that some listings on Google get cut off because the title is
too long?
A big misconception is Google uses character counts for meta tags. In reality,
they count pixels.

Google SERP Tool will tell you how many pixels your meta tags contain and
if they will get cut off by Google.

It also shows you a preview of what your web pages will look like on
Google.

Assessment

The preview Google shows in the search results can drastically impact your
click through rate. This neat tool lets you see what users see in the SERPs.

13. Pagespeed Insights

Speed is everything. The faster your site loads the better you will rank,
especially when it comes to Google’s mobile index.
Pagespeed Insights tells you what you need to fix for your site to load fast on
any device.
It doesn’t matter if you are optimizing for tablet devices, desktop, or mobile,
this tool will tell you what to fix.

Assessment
This tool is free, easy to use, and provides must-have information to help you
speed up your site load time.

14. SEOptimer
SEOptimer is a simple tool that gives you a technical overview of your on-
page SEO as well as your content.
Simply plug in your URL, and the tool provides a free SEO website audit and
recommends tasks you can complete to improve your site’s SEO.

Assessment
Not sure where your SEO is going wrong? This tool breaks down things like
page speed as well in addition to showing you how your website loads for
both desktop and mobile devices. You can even see social sharing data.

15. [Link]
XML Sitemaps generates a sitemap for you that you can submit to Google
Search Console. A sitemap helps search engines crawl your website, but its
might feel too technical for small businesses or SEO newbies. This tool
makes it super simple.
Free SEO Tools FAQ
What’s the best free SEO tool?
It depends on what you need! Ubersuggest is ideal for backlinks, keyword
research, and competitive research. [Link] makes it simple to
create XML site maps, and Google Analytics provides tons of information
about how users interact with your site.
What tools do I need for SEO?
You’ll want a keyword research tool, such as Ubersuggest, and an overall
tool like Google Analytics to track your efforts.
Do I have to pay for SEO tools?
Not at all! There are tons of free SEO tools including Answer the Public,
Ubersuggest and Google Analtyics.
What’s the best free SEO tool?
Google’s suite of tools are powerful and free. Google Analytics and Google
Search console are must-haves.
Free SEO Tools Conclusion
These free SEO tools will get you started, and a few of them are pretty
powerful.
If you’re serious about SEO, you’ll need to pony up the cash to get the right
tools. You won’t be able to do thorough SEO work without a paid
subscription to something.

Here are the things that are typically not available for free:

Heat Maps: If you’re interested in usability, conversions, and SEO,


a heat mapping tool like Crazy Egg is crucial.
 Rank Reports: Knowing where your site ranks in the SERPs for
certain keywords is an important part of good SEO. Rank trackers
allow you to see what page and position you’re on, and track your
rank over time.
 Backlink Analysis: Crunching all the data behind backlinks —
anchor text, DA level, site quality, webmaster contact info, velocity
— is necessary when you’re doing any sort of backlink audit. The
tools that provide such analysis are sophisticated, but usually not
free.
What are some other free SEO tools that you’ve found useful?
Share


Do you want more traffic?

Hey, I'm Neil Patel. I'm determined to make a business grow. My only question is, will it be
yours?

English / United StatesSUBMIT

About Neil Patel
He is the co-founder of NP Digital . The Wall Street Journal calls him a top influencer on the web,
Forbes says he is one of the top 10 marketers, and Entrepreneur Magazine says he created one of the
100 most brilliant companies. Neil is a New York Times bestselling author and was recognized as a top
100 entrepreneur under the age of 30 by President Obama and a top 100 entrepreneur under the age of
35 by the United Nations.

LEARN MORE

GuidesAgency
 Digital Marketing

 Online Marketing

 Google AdWords

 Facebook Advertising
 Remarketing

 SEO

 Content Marketing

 Blogging

 Growth Hacking

 Social Media Marketing

 Affiliate Marketing

 Conversion Optimization

 Marketing Automation
Tools
 SEO Analyzer

 A/B Testing Calculator

 Ubersuggest

 Backlinks Checker

 Website Traffic Checker

 Chrome Extension

Do you want more traffic?

Hey, I'm Neil Patel. I'm determined to make a business grow. My only question is, will it be
yours?

English / United StatesSUBMIT

Comments (108)
1. Donovan
Great write up Neil. I just recently came across your SEO tool here on quick sprout. I
personally use Authority Labs for rank tracking and Monitor Backlinks for staying on top of
incoming links to my sites and competitors and from there it’s shoveling the data into ahrefs.

REPLY

1. Sam Barnes
Another +1 for Authority Labs. Only started using it in the last couple of weeks
and I can’t say enough good stuff about it.

Majestic over ahrefs for link data though for me.

REPLY

2. Neil Patel
Donovan, glad you liked it. Thanks for the tip 🙂

REPLY
2. Sam Barnes
Thanks for the post guys.

There’s a couple of tools here I haven’t seen before.

Will have to check them out in the coming days.

However, I’d probably be more interested in a post that contains tools I haven’t seen or unusual
ways to use existing tools.

REPLY

1. Neil Patel
Sam, thanks for the feedback and suggestion. We’ll definitely see what we can
do 🙂

REPLY

3. Mike
All of these are most popular and effective tools for SEO. If you want to grow your business
and want to check it’s traffic, popularity, crawling issues or many more related to your website,
then its necessary to use these tools. Without using all these tools its not possible to know about
the statistics of your website. All SEO experts are using these tool since years and checking
website’s traffic and health and how can they improve SEO strategies according to changes in
Google guidelines.

REPLY

1. Neil Patel
Miketat, great points. Thanks for sharing 🙂

REPLY

4. Abdul
Hi Neil,
Great post.i did not knew about Seo workers and going to check them
Another set of tools that i want to add
Is SEO [Link]’s a freemium software and most important features are available for free
in it
 REPLY

1. Neil Patel
Abdul, glad we could help. Looking forward to hearing more from you 🙂

REPLY

5. Robin
Hi neil..

Really Awesome Post. I used all these tools including MOZ Software..

REPLY

1. Neil Patel
Robin, awesome! Thanks for the feedback 🙂

REPLY

6. Roshni
Hey Neil . I am using Quick Sprout Tool and Woorank.. These Tools are really Amazing

REPLY

1. Neil Patel
Roshni, glad you find them helpful 🙂

REPLY

7. Sameer Manas
Hi Neil,

Thanks for the list. I haven’t used the Moz bar yet. I’ll certainly give it a try.

REPLY

1. Neil Patel
 Sameer, awesome! Looking forward to your feedback 🙂

REPLY

8. Joshua Cabe Johnson

Hi Neil,

I am a big fan of the Woorank and Mozbar, this is a good basic must have list. I will have to
take a look at the Quicksprout tool you mentioned as I have not used it.

Thanks,

REPLY

1. Neil Patel
Joshua, thanks for the feedback. Let me know what you think once you check it
out 🙂

REPLY

9. Jade Davis
This is a really good list. Of course, you can’t get the results you want unless you’re constantly
testing things and seeing what happens. These tools help analyze the results and change your
practices accordingly, which is so important! Thanks for the info!

REPLY

1. Neil Patel
Jade, glad we could help. Thanks for the great feedback. We look forward to
hearing more from you 🙂

REPLY

10. Krystian Włodarczyk

No Buzzsumo. I think it’s an awesome tool and should be in every SEO’s arsenal.

REPLY
 1. Neil Patel
Kyrstian, thanks for the feedback 🙂

REPLY

11. Tams Laborte

Google really has a lot of tools for SEO, which makes sense because Google Search is where
we all play it. Thanks for this helpful resource!

REPLY

1. Neil Patel
Tams, glad we could help. Thanks for reading 🙂

REPLY

12. Vanvisa
Thank you Niel.

I find SEMRush quite useful too. I use a subscribtion version though.

REPLY

1. Neil Patel
Vanvisa, glad you found it helpful. Thanks for reading 🙂

REPLY

13. dennis
Great article…we like using these tools as well. We came across Inspectlet last week through a
deal with Appsumo. Another great tool for everyone to use. And free!

REPLY

1. Neil Patel
Dennis, glad you liked it. Thanks for the feedback 🙂
 REPLY

14. Anonymous
Nice article Neil, you have saved me a lot of money. Neil, any chance of doing a review of
some commercial SEO tools? Thanks in advance.

REPLY

15. Chirag Nayyar

Hi Neil,

Thank you for this awesome [Link] mention fantastic tools which make our work easy
specially woorank. I provide me the whole error about my blog . I highly recommend to use
these all tools while web development .

Cheers!!!

REPLY

16. Binujha
Thanks for this nice post. I’m already using these tools and I found it very useful. Keyword
Planner is my favourite.

REPLY

17. John P
Thank you for this insightful post, Neil. I have to comment that the first three tools you listed
here is a must have and must be automatically used by SEOs who wish to be successful in their
campaign. The good thing about these Google tools is they do give you good insights on what
to do with your campaign and which to keywords to focus on especially with actual search.

Another great tools I found very helpful in your list is your own QuickSprout and SEOWorkers.
These are handful tools to do website analysis and get good results.

This one is not in conjunction with your post, but I would want to ask anyway. I was just
thinking what ranking tool should I be using? I’d do appreciate to hear straight away from an
expert.

Thanks in advance, Neil.

 REPLY

18. Jennifer
Dear Neil,

I love the Woorank tool but sadly you can use it once then you need to pay for it.

Kind Regards,

REPLY

1. Sam
Hey Jennifer,

You can use the tool once a week for free if you sign up for a free account. We
also offer a free 14 day trial. If you wanted to continue as a free user, we still
allow you to carry out unlimited basic reviews via the extension – find out
more here [Link]
Enjoy!

Sam

REPLY

19. Charlie Rose

My personal favorites are MozBar and SEMRush. Great list and thanks for the information on
the other tools too.

Like any tools, once you find your favorites you tend to stick with them. Especially after the
learning curve has been conquered.

Again great list!

REPLY

20. freeseotools
Having read this I thought it was very enlightening. I appreciate you spending some
time and energy to put this informative article
together. I once again find myself spending way too much time both reading and
posting comments. But so what, it was still worthwhile!
 REPLY

1. Neil Patel
Glad you liked it!

REPLY

21. santhosh
“If Google Analytics is the air that an online marketer breathes, then GWT is the food that the
online marketer eats”
very very meaning full content, i red everything and its like waaw.

REPLY

1. Neil Patel
Thanks!

REPLY

22. Couponkatta
Nice one Neil got a good idea about the availability of free SEO tools keep it up the good work.
Thanks

REPLY

1. Neil Patel
You’re very welcome!

REPLY

23. Tom Methvin

Your website wants my Google account to login and then you just link to a POS whitepaper and
then direct users to another site? So, you dont even offer anything.

REPLY

1. Neil Patel
Which site are you talking about?
 REPLY

24. Ghayoor Abbas Shaikh

Hi Neil,
Great Stuff Hats Off. I am already a big fan of yours, infact you are my inspiration Let me Say
just one more thing have you not discovered two best alternatives of SEMRush and Ahrefs. It is
More demanding in SEO Tasks I hope you agree on that point but unluckily we can not find the
level of Ahref and Semrush Alternative at this moment. If you know please guide me. It will be
great adage as weapon in my arsenal Kit.
Regards,
Ghayoor Abbas Digital Media Trainer Pakistan.

REPLY

1. Neil Patel
Thanks, Ghayoor! Glad you liked it!

REPLY

25. skyshade
Hi Neil
thanks for sharing knowledge

REPLY

1. Neil Patel
Happy to help!

REPLY