1. Netflix is a subscription-based movie streaming service.

Along with movies, it contains

television shows and in-house generated material. Initially, Netflix sold DVDs and operated
as a mail-order rental service. After that they went online in 2010 and launched a streaming
service and become one of the best and most popular streaming service.
Netflix knows when and where a user viewed a show, the device they used, and whether or
not the viewer resumed watching after pausing the show. Do individuals finish a TV show
from beginning to end, how long does it take a user to finish a show, and so forth. Netflix
even contains images of scenes that viewers may have watched several times, as well as the
rating given to the content, the number of searches made, and what was searched for.
Netflix may develop a complete profile of its subscribers using the information. Netflix needs
data analytics to collect all of this data and turn it into useful knowledge. Netflix, for
example, utilises a recommendation algorithm to recommend TV episodes and movies
based on customer likes. Netflix's success is due to its capacity to collect and analyse data.
Netflix claims that the recommendation algorithm accounts for over 80% of the content
consumed on the network, earning them over a billion dollars in user retention. Netflix also
employs big data and analytics to determine whether or not to produce original content. To
the untrained eye, Netflix appears to be squandering money on whatever they can obtain,
but in reality, they approve original material based on a number of user-generated touch
points.

2. Netflix used Amazon Elastic MapReduce to evaluate streaming sessions and derive business
analytics on performance, watching habits, and other factors, allowing it to continue to
improve streaming quality. Netflix was able to undertake massive data analysis using
Hadoop's processing capabilities, including as developing visual depictions of traffic patterns
for each type of device across many marketplaces. Netflix's engineers were able to
determine where traffic on the network was slowing down thanks to Hadoop's improved
processing capabilities, allowing them to order additional network capacity. The technology,
which could handle larger data sets, also helped Netflix better evaluate user preferences so
it could make better recommendations.

3. Netflix employs data in a variety of ways in order to have a deeper understanding of each
and every viewer. They seek to understand what their customers want and provide it to
them in the most efficient and straightforward manner feasible. They do so in a variety of
ways. They do keep note of what movie or show a viewer watched, but it is only a minor part
of the information they collect. They track searches, the day and time a show or movie was
watched, the device used to watch it (e.g., a computer, a TV, or a phone), and if the show or
movie was paused, skipped, or re-watched. Customers can also rate what they've watched
on Netflix. Netflix gathers all of this information and runs it through a complicated algorithm
that tailors viewing recommendations to each individual subscriber. Netflix has utilized their
data to ensure they have ‘repeat customers’.

4. Netflix started off as a DVD delivery service that would send you DVDs of your favourite
shows. This was going well until 2008, when they suffered a severe database loss and were
unable to distribute any DVDs to their clients for three days. That's when Netflix's top
executives decided they needed to move away from constant vertical scaling, which creates
single points of failure, and toward a more dependable and scalable horizontal scaling
method. Despite the fact that Amazon is a rival (Amazon has its own streaming service called
Amazon Prime), they chose Amazon Web Services because it offered the best scalability
 capabilities and the most features. Netflix shut down their final remaining data centres and
moved totally to the cloud after a seven-year migration. The main reason for Netflix's
decision was that the company's pace of data centre construction could not keep up with
the increased demand for its streaming services.

5. Earlier, Netflix has no intention of becoming the first platform to broadcast a TV

show or a movie. Instead, it focused on shows and films that were in their second,
third, or even fourth seasons that is it dealt with content after it had been released in
cinemas or on television. Netflix may also get its hands on content after it has been
released in cinemas and broadcast on television for some time. Netflix needed
additional streaming content to appeal to users and just about one-fifth of Netflix
movies could be streamed online. Due to copyright and distribution windows, they
will never be available online as they are on DVDs. Prime programming was
becoming increasingly difficult to obtain. Content owners increased their prices to
Netflix and can terminated their licence agreements with the company.

6. To collect real- time data about the programs its subscribers were watching, their
demographics and viewing patterns, Netflix used the NoSQL database Apache Cassandras.
Hence, Netflix executives were aware of precisely what their customers numbering millions
were viewing; they knew exactly how famous the creations of David Fincher were, and the
number of their subscribers who were Kevin Spacey’s fans, and the number of their
subscribers who had watched the original British version of the famous and critically
acclaimed House of Cards on the streaming service. The data shows that Spacey or Fincher
followers were also fans of House of Cards, broadcast by the BBC in 1990 and Netflix
managers were able to forecast that a House of Cards was the one that Netflix viewers
would be keen on viewing. The company had employed its viewers’ data and
recommendations mechanism to channelize viewers to the show, instead of devoting
resources to promote House of Cards via online and TV ads on other websites. A big banner
advertisement that popped up every time we switched on Netflix and which drew our
attention to the next episode of House of Cards was responsible for his binge-viewing House
of Cards.

7. Netflix spends $100 million on House of cards as they were confident the show could be
marked successfully to their audience. They knew it would appeal fans of original House of
cards, David Fincher and Kevin Spacey. Orders the entire Netflix collection for each member
profile in personalised way. The same genre row for each member has different selection of
videos. It uses recommendation for catalogue, focusing only on the titles that are top of the
ranking. It sorts recently viewed titles and estimates whether the member will continue
watching or re-watch or whether they stopped watching something because it was less
interesting. As we watched one video, we may also like similar video, so through similar
ranking is not personalized, it provide good estimate of what a member might liked based on
what they previously watched.