Riesgos en la Negociación Internacional

Evidencia 2: Market Projection

Pedro Luis Velásquez Solano

Instructor CAROL TATIANA PATIÑO

Negociación Internacional

Ficha 2281743

Servicio de aprendizaje

Medellín- Antioquia- 2021

Realice un resumen en inglés que contenga como mínimo dos párrafos,
de la lectura del segundo material complementario mencionado
anteriormente.

8 STEPS FOR THE SUCCESS OF A MARKETING PLAN

Summary
Every person who undertakes a business idea wants to be successful in its development, and to be
successful in life he must create the right marketing plan, and the perfect marketing depends on
information. Information is the key to the success of a marketing plan. However, the collection and
use of this information is divided into 8 different parts. The combination of these 8 steps can
guarantee the success of your marketing. These 8 steps ensure that you cover each and every
aspect of your marketing plan and ensure marketing success. Each of these steps can be carried
out with different priorities. A leading brand might ignore the passing of the competition and
might have to act entirely on instinct to retain its customers. You don't need to study your
competitors, but rather focus more on your core strength. On the other hand, a brand that is
fourth or fifth in its sector may have to over-analyze at every step to create a solid marketing plan
that addresses its TG. In the end, we came to the only word that started this article: Information.
Planning and implementation depend solely on information.

The steps that must be taken into account for the development of ideas and plans, in the
economic sectors. Analysis of your clients: Clients are your best consultants. Analysis of your
competition: who are your competitors and what are they doing to attract customers? Analysis of
your budget: what is your budget, how many man hours can you dedicate to this campaign, etc.
Make the marketing plan and monitor it. Tracking doesn't have to be too complicated. And finally,
explore other opportunities.