COSMETICS PRODUCT AND SELF- CONCEPT AMONG SENIOR HIGH SCHOOL

STUDENTS

PAMPLOMA, CHRISSIE DYANNE D.

CARBONELL, JIMS ADRIAN L.
ABRAHAM, ELYZA CRIZ G.
BORLING, KENESHA A.

PRACTICAL RESEARCH 2

JULY 2022
HUMANITIES AND SOCIAL SCIENCES

LHS Res. No. _______

COSMETIC PRODUCTS AND SELF- CONCEPT AMONG SENIOR HIGH SCHOOL
STUDENTS

PAMPLONA, CHRISSIE DYANNE D.

CARBONELL, JIMS ADRIAN L.
ABRAHAM, ELYZA CRIZ G.
BORLING, KENESHA A.

A QUANTITATIVE STUDY SUBMITTED TO THE FACULTY OF THE

SULTAN KUDARAT STATE UNIVERSITY- LABORATORY HIGH SCHOOL
ACCESS, EJC MONTILLA, TACURONG CITY, IN PARTIAL
FULFILLMENT OF THE REQUIREMENTS
IN THE COURSE

PRACTICAL RESEARCH 2

JULY 2022
 TRANSMITTAL SHEET

This research paper entitled “COSMETICS PRODUCT AND SELF-CONCEPT

AMONG SENIOR HIGH SCHOOL STUDENTS”, prepared and submitted by ABRAHAM,
ELYZA CRIZ G., BORLING, KENESHA A., CARBONELL, JIMS ADRIAN L.,
PAMPLONA, CHRISSIE DYANNE D. in partial fulfillment for the requirements in the
subject PRACTICAL RESEARCH 2, is hereby accepted and endorsed.

ANAMARIE G. VALDEZ, MAT

Adviser

Date Signed

Respectfully endorsed as partial fulfillment of the requirements for the course

PRACTICAL RESEARCH 2.

ADONIS S. BESA, PhD ANAMARIE G. VALDEZ, MAT

LHS Chairperson LHS Research Coordinator

Date Signed Date Signed

ii
 APPROVAL SHEET

This research paper has passed the standards set by the SULTAN KUDARAT
STATE UNIVERSITY - LABORATORY HGH SCHOOL and has been successfully
defended and approved on June 14,2022 before this panel of examiners.

ANAMARIE G. VALDEZ, MAT

Adviser

VIVIALYN C. ASOY,LPT JOSELYN C. ESTRELLAN, PhD

Member, Examining Committee Member, Examining Committee

ACCEPTED in PARTIAL FULFILLMENT of the requirements for the course

PRACTICAL RESEARCH 2.

ADONIS S. BESA, PhD

Chairperson, Laboratory High School

iii
 ACKNOWLEDGEMENT

The researchers would not have been able to complete this study without the
assistance of numerous people who worked on the project, provided constructive
feedback, and provided important guidance. The researchers would like to convey their
heartfelt gratitude to the following individuals for their invaluable contributions in making
this study possible:

To JERICK E. FEGARIDO, LPT, research instructor, for his valuable direction that
helped the researchers focus on the most important contributions to this study; for his
relevant teachings that made the research paper more relevant and beneficial;

To ANAMARIE G. VALDEZ, MAT, research adviser, for her academic assistance,

knowledge, time, and effort in assisting researchers in continually improving their work;
for her significant criticism; for addressing any queries honestly; and actively pointing out
areas where improvements may be made;

To VIVIALYN C. ASOY, LPT, statistician, for dedicating time and effort to the
study's solution process and for providing relevant instruction;

To JOSHUA JOYE O. CAGUIOA, for allowing us to adapt their research

questionnaire in their study entitled “Cosmetic Product Usage and Self-Confidence
among HUMSS Students of Bayambang”.

To EXAMINING COMMITTEE MEMBERS, for their thoughtful comments that

provided significant input into the overall development of the study as seen in the outline
and final defense;

iv
 To the RESPONDENTS OF THE STUDY, for contributing a significant amount of
time and effort. Despite their busy schedules and personal problems, their efforts were
essential to the project's success;

To SULTAN KUDARAT STATE UNIVERSITY - LABORATORY HIGH SCHOOL,

for giving the researchers the opportunity to excel in this field and making the research
possible;

To everyone who contributed in some way or another to making this study

possible, including both minor and significant contributions, yet who has not been
acknowledged by the researchers:

The researchers' families, especially their parents, for their visible enthusiasm and
support, which contributed to the study's success and support; and

Above all, God Almighty, who created everything and is the source of all wisdom,
and who never allows our hearts and minds to be weak.

THE RESEARCHERS

v
 DEDICATION

This research paper is dedicated to our respective parents, who have served as

our inspiration. They have given us the motivation and discipline to approach any task

with zeal and determination. This research would not have been possible without their

love and support.

To our friends, adviser, mentor, and classmates who gave us advice and

encouragement to complete this study.

Finally, we dedicated this book to the Almighty God, thanking Him for the guidance,

mental power, protection, and skills.

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 TABLE OF CONTENTS

PRELIMINARY PAGES PAGE

Title Page i
Transmittal Sheet ii
Approval Sheet iii
Acknowledgement iv
Dedication vi
Table of Contents vii
List of Tables ix
List of Figures x
List of Appendices xi
Abstract xii

CHAPTER 1- INTRODUCTION
Background of the Study 1
Conceptual Framework 2
Statement of the Problem 3
Research Hypothesis 4
Significance of the Study 4
Scope and Delimitation 5
Definition of Terms 5

CHAPTER II- REVIEW OF RELATED LITERATURE AND RELATED

STUDIES
Review of Related Literature 7
Synthesis 16
Review of Related Studies 17
Synthesis 20

CHAPTER III- METHODOLOGY

Research Design 22
Respondents of the Study 22
Locale of the Study 24
Research Instrument 24
Sampling technique 26
Data Gathering Procedure 27
Statistical treatment 28

CHAPTER IV- PRESENTATION, ANALYSIS, AND INTERPRETATION

OF DATA
The frequency usage of Cosmetics Products in

vii
 Various situations 29
Students’ Level of Self-concept 34
Test of Relationship between the use of Cosmetics Product and 35
Students’ level of self-concept.

CHAPTER V- SUMMARY, CONCLUSION, AND RECOMMENDATIONS

Summary 36
Conclusion 38
Recommendations 39

REFERENCES

Books 40
Dissertation 40
Journal 40
News Article 41
Online Sources 41
Master Thesis 42

APPENDICES 43

CURRICULUM VITAE 51

viii
 LIST OF TABLES

TABLE NO. TITLE PAGE

1 Total Population of SKSU-LHS Senior High School Student 23

2 Distribution of Respondents by grade level 23

The Five – Point Likert’s Rating Scale on what extent 25
3 students use cosmetics products.

4 The Five – Point Likert’s Rating Scale on Level of Self – 26

Concept

5 On what extent the students used Cosmetic Product in 29

Social Gatherings

5.1 On what extent the students use of Cosmetic Products in 30

school

5.2 On what extent the students used Cosmetic Products in 31

going out with friends

5.3 On what extent the students used Cosmetic Products at 33

home

6 The student level of self-concept when they apply 34

cosmetics products

7 Testing the relationship between the use of cosmetics 35

products and the students’ level of self-concept

ix
 LIST OF FIGURES

FIGURE NO. TITLE PAGE

1 Conceptual Framework of the Study 3

2 Locale of the study 24

3 Data Gathering Procedure 27

x
 LIST OF APPENDICES

APPENDIX TITLE PAGE

A Certification for the content of grammar 44

B Certification for the appropriate use of statistical tools 45

C Application for the conduct of the study 46

D Application for final printing and binding 47

E Plagiarism Checker 48

F Research Questionnaire 49

xi
 ABSTRACT

ABRAHAM, ELYZA CRIZ G., BORLING, KENESHA A., CARBONELL, JIMS ADRIAN
L., PAMPLONA CHRISSIE DYANNE D. 2022 “COSMETIC PRODUCTS AND
SELF-CONCEPT AMONG SENIOR HIGH SCHOOL”. Sultan Kudarat State
University - Laboratory High School, ACCESS EJC, Montilla, Tacurong City. 54 pp

Adviser: ANAMARIE G. VALDEZ, MAT

The study aimed to determine the significant relationship of Cosmetic Products on

Self-Concept among Sultan Kudarat State University - Laboratory Highschool Students.

The researchers used an adapted and modified questionnaire as the primary tool to

gather data for this study. The Likert scale was used to determine the level of self-concept

of the respondents when using cosmetics products and on what extent do they use

cosmetics product in different situations. The findings show that the respondents

sometimes use cosmetic products in different situations, the data revealed that the

respondents have a high level of self-concept when applying cosmetics products.

According to the respondents’ response, cosmetics products and students’ level of self-

concept have a high relationship. Recommendations have been made to conduct and

that future researchers enhance the study by focusing on the large number of people who

have a deeper understanding of the issue. The researchers also recommend that

community should learn more about the self-concept of one person and they should give

understanding if even young generation are more likely to use cosmetics to enhance their

appearance

Keywords: Cosmetics, Self-concept, Beautify, Enhance, Effect.

xii
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 1

CHAPTER I

INTRODUCTION

Background of the study

Cosmetic products are defined as anything that is designed to be applied to the

outside of the human body. It's also defined as any item, preparation, or odor intended

for human consumption with the goal of cleansing, beautifying, or modifying appearances,

such as beauty products, cosmetics, or perfumes (CTPA, 2022).

A person's attitude and feelings about himself and a gaggle of psychological

processes that governs behavior and adjustment is called self-concept. It is a crucial

attribute of understanding and predicting human behavior. Self-concept may also play an

important role in the development of personality. Self-concept is the cognitive or thinking

aspect of self-related to one's self-image and typically refers to the organized, and

dynamic system of learned beliefs, attitudes, and opinions that every person holds to be

true about his or her personal existence Saika (2020)

Every woman in the Philippines spends their time and effort just to look good and

be beautiful, knowing that being beautiful helps them to be more confident. Most Filipina

admitted that they improve themselves through the use of cosmetic products, they are

more aware of their appearance, looks, and personal care of their body. They are very

eager to look beautiful not only inside but especially outside. Filipinos are extremely self-

conscious, particularly about their appearance (Look Upgrade, 2019).

In Mindanao, cosmetics have become a huge part of people's lives, especially the

students, they use this to improve themselves, on the way they look and become
 2

presentable. Students nowadays are very conscious of their appearance particularly

when they meet their friends, classmates, and acquaintances (Barrios et al. 2019)

Insecurity about their skin, face, and other body parts makes them hesitant to

interact with others. Students whose primary issue is how to gain self-confidence cannot

avoid using or purchasing cosmetics. Teens are frequently obsessed with cosmetics as

a result of social media videos they have viewed. By doing so, blemishes and other facial

imperfections were concealed. They have the confidence to interact with others thanks to

the makeup that conceals their facial flaws. The makeup has many uses, such as lipstick,

which maintains lip life so it does not appear pale, concealer and foundation, which are

both used to lighten or scrape acne scars and blemishes, blushes, pressed powder, and

numerous cosmetic products that ensure the facial beauty.

The purpose of this study is to determine the significant relationship between

Cosmetic Products and Self-concept Among Senior High School Students of Sultan

Kudarat State University Laboratory - High School.

Conceptual Framework

The following diagram depicts the conceptual framework of cosmetic products in

connection with the self-concept of senior high school students from Sultan Kudarat State

University-Laboratory High School. The Predictor Criterion Model will be employed in this

study. This framework includes predictor variables, which are made up of several factors

that will influence the study's outcome variable.

In order to determine the role of cosmetic products in the self-concept of Sultan

Kudarat State University-Laboratory High School students, the variables in this study look

into the relationship of cosmetic products to the self-concept of senior high school
 3

students. The relationship of Cosmetic Products to self-concept is illustrated using

predictor variables, such as the frequency of using Cosmetic Products in different

situations and the level of self-concept when they apply Cosmetic Products. The

respondents were questioned about on what extent they use cosmetic products in

different situations. Respondents were asked to level their self-concept when using

cosmetic products. Furthermore, the outcome variable will show the relationship between

cosmetic product usage and the self-concept of senior high school students.

Predictor Variable Outcome Variable

COSMETIC SELF-CONCEPT
PRODUCTS

Figure 1. Conceptual Framework of the Study

Statement of the Problem

This research’s general problem was determining the relationship of Cosmetic

Products and level of self-concept. Thus, the researchers address the following question.

The specific goals of this research are to address the following:

1. On what extent do students use Cosmetic Products in the following situations?

1. social gatherings;

2. In Class;

3. Going out with friends; and

4. At home?
 4

2. What is the level of self-concept of Senior High School Students when they apply

Cosmetic Products?

3. Is there a significant relationship between the use of Cosmetic Products and the

students' self-concept?

Research Hypothesis

The researchers proposed a hypothesis in this research. This study will be tested

and will be stated in null form.

Ho: There is no significant relationship between the use of Cosmetic Products and

the students' level of self-concept.

Significance of the Study

This study is significant in terms of determining the relationship of using cosmetic

products on students’ level of self-concept. Specifically, this study will benefit the

following:

Students. This study would be a basis for students who use cosmetic products

to know if it can boost their self-concept and help them perform well or interact with

other people and if it also improves their physical appearance.

Beauty Entrepreneur. This study will provide information on how their products

contribute to the buyers.

Parents. They will benefit from this study by becoming aware of how using

cosmetic products affect their children.

Community. This study will raise awareness of how cosmetic products

contribute to an individual.
 5

Future researchers. This study will serve as a basis for future researchers on the

relationship of Cosmetic Products and self-concept, and it will also help them create future

studies with the support of this research.

Scope and Delimitation of the Study

The goal of this study is to determine the significant relationship between Cosmetic

Products and Self-concept Among Senior High School Students of Sultan Kudarat State

University Laboratory-Highschool. The respondents in this study are 122 Senior High

School Students from Sultan Kudarat State University - Laboratory High School. The

emphasis of self-concept will be on the use of cosmetics products. The purpose of this

study were to determine the relationship of Cosmetic Products and students Self-concept.

Definition of Terms

The following significant terms below were used operationally and are defined

based on how they are referred to or used in the context of this study.

Cosmetic Products. This refers to the content of the study being conducted,

cosmetic products are designed for the human body to beautify and promote

attractiveness and appearance. Through this study, the researchers will be able to figure

out the relationship of Cosmetic Products and Self-concept.

Flaws. This refers to the appearance of skin imperfection and the reason why they

use Cosmetic Products.

Relationship. This is a reference to the study's requirement for an answer. The

researchers will investigate the relationship of Cosmetic Products on Senior High School

Students' self-concept.
 6

Self-concept. This refers to the relationship between Cosmetic Products students'

self-concept. This study will discuss whether the student's self-concept level increases

with the use of cosmetic products

Students. They will serve as the respondents for the study as they are favorable

toward using cosmetic products.

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CHAPTER II

REVIEW OF RELATED LITERATURE AND RELATED STUDY

This chapter gives an overview of prior studies and concepts related to self-

concept and cosmetic products. To have a deeper understanding of the topic in this

study, the researchers incorporate literature and studies into the present study.

Review of Related Literature

Cosmetic Products

As cited by Nduka, et al. (2019) cosmetic products are designed for the human

body to beautify and promote attractiveness and appearance; for these reasons,

cosmetics are in high demand, particularly among women of all ages in every country.

Despite the numerous risks associated with cosmetic use, cosmetics and makeup remain

popular among people of all ages and genders.

Unregulated cosmetic products containing low-quality ingredients can cause skin

discoloration. The majority of these products have a cocktail of thousands of chemicals,

any of which could react with your skin. Patches, uneven skin tone, and freckles are all-

natural side effects of using chemical-laden products, Skincare Simplified (2020).

Moreover, Iziogba (2018) these cosmetics may also cause cracks and fine wrinkles

in the skin, which may lead to infection. Itching is also caused by dry skin. "Several people

experience severe allergies to commonly used cosmetic ingredients, and these reactions

can take one of two forms: irritant contact dermatitis, which is an itching or burning

reaction to a product irritating the skin, or skin irritation, which is more of an allergic

response to actual ingredients and outcome in inflammation, itchiness, or blisters

 8

frequently brought along to fragrances or preservatives in cosmetic as well as other skin

care products.”

Importance of Cosmetic Products

Cosmetics are used to make you look better. Makeup has been used for centuries.

The Egyptians were the first known people to use cosmetics to enhance their beauty.

Back then, makeup was simply eye color or material for the body. Nowadays, makeup is

essential for both men and women. Yes, even men have become more beauty-conscious

and concerned about their appearance. To meet user demands, cosmetics can be

produced in organic and hypoallergenic forms. Makeup is a beauty aid to help an

individual's self-esteem and confidence. Cosmetics have grown in popularity as more

people want to look young and attractive Linkedin, (2016).

Moreover, in today's world, cosmetics are an unavoidable part of women's lives. It

improves our appearance and makes us feel more comfortable and confident. Nowadays,

there are more cosmetics available on the market than ever before, and it is clear that

they play an important role in our daily lives. Cosmetics can be both a curse and a boon.

It can highlight aspects that need a boost and hide those that make us uneasy. The

majority of women's lives revolve around cosmetics on a daily basis. On the other hand,

if the products are not used properly or are of poor quality, they may cause skin damage

IPL, (2022).

Thus, cosmetics and beauty products are being used by an increasing number of

men and women in today's society. Some use it to present themselves professionally,

while others use it to improve their appearance and boost their confidence. Most of us
 9

use cosmetics to feel better about ourselves. The image we see in the mirror is both a

reason to smile and a reason to frown throughout the day. Our skin and bodies require

nutrients all the time, and what we see in our bodies is not always enough. Healthy food

for all nutrients is certainly beneficial, but it is not always sufficient for our skin to maintain

its beauty and fresh appearance; we must use cosmetics and/or beauty products. If you

use beauty products, you can ensure that your body receives all of the attention it

deserves and that you look healthy and beautiful.

Reasons Of Using Cosmetic Products

In the study of Kaushik et al. (2019), most females in India do experience the ill

effects of poor self-conception and low assurance of oneself. Meanwhile, using beauty

products may quickly change their own appearance. Most of the research on ladies about

their confidence has been determined by how they feel about their own bodies, but only

with small consideration has been given to a certain population. Meanwhile, ladies with

the use of beauty products can develop fearlessness and bravery. With a specific

application given, women can use beauty products to depict and investigate their own

uniqueness based on their perceptions and ideas. It is also stated that most of the females

believe that using beauty products can influence their perception of physical engagement.

Moreover, beauty products hold the odds of a woman changing herself which boosts and

expands their confidence. Beauty products are used as equipment to socialize and for

mental perception for those who utilize them. Teens use cosmetics products to remove

their anxiety because of their appearance and how they think about themselves when

others peek at their “not-so-perfect skin.” Using cosmetics products can support a

woman’s feelings and give her trust in her own appearance, which in this type of manner
 10

can make her increasingly confident that the assurance is carried out when physical

appearance is coordinated with the circumstance.

Moreover, cosmetics are used by women for a variety of reasons, including anxiety

about their facial appearance, conformity to social norms and public self-consciousness

and the desire to appear more sociable and assertive to others. Beauty products are

effective at improving social perception that the wearer may want to change, with some

people appearing to be healthier and earning more, displaying greater competence,

likeability, and trustworthiness, as well as appearing more prestigious and dominant.

Beauty products also influence the behavior of others, especially men, who tip waitresses

wearing beauty products more generously, more frequently and they are more likely to

approach the wearer in the environment. The effect of beauty products on social

perception is more likely due to the increase in attractiveness on faces, which is not an

all-time high documented Kramer, et al. (2016).

There was never an idea that wearing makeup is only related to a beauty pageant.

People put on cosmetics to express themselves, not to compete with others for the

thickest makeup. Some of them put on make-up to make themselves seem better, some

to improve their confidence, and still others just for fun. If it makes them feel bad about

themselves as if they are unattractive and in need of it, they can always remove it. People

use a lot of make-up, but make-up doesn't harm anyone, and restricting their freedom to

wear make-up is unjust. When they believe they are unattractive and unworthy, it can

lead to more serious issues such as depression or anorexia. There are people who feel

like they have imperfect skin and are forced to remove all their makeup, which makes

them feel unattractive and useless. It seems that everyone is staring at them and thinking
 11

that they have terrible skin. Wearing makeup is just a matter of personal preference, and

either way, should be respected. Unfortunately, some people are ridiculed for using too

little makeup to conceal their imperfections, while others are shamed for using too much

makeup to conceal their imperfections Mirpuri, (2015).

As cited by Lu, et al. (2017) people begin to strive for better lives when the quality

of product communication improves. They may quickly obtain cosmetics information via

the Internet, even in a weak economy. This aids in the consumer's acquisition of additional

cosmetics information. It is critical for cosmetic companies and marketing departments to

understand their clients in order to meet their needs. Consumers use their expertise and

information to make purchasing decisions. Identifying what customers require, searching

for information, and analyzing criteria are all part of the purchasing process. There are

many different types of cosmetics available on the market. Aside from ordinary cosmetics,

cosmetics are products that focus on efficacy. Consumers with a high level of participation

will pay greater attention to facts such as ingredients and efficacy, as well as ask for

expert or other opinions on the spot. This will have an impact on their cosmetic purchasing

decisions. Consumer understanding has a greater influence on purchasing decisions than

brand image. When compared to the impact of brand impression, whether customers

believe they have enough cosmetic knowledge has a greater impact on purchase intent.

They believe they have more consumer knowledge, they will be more confident in their

purchasing decisions, which will lead to increased purchasing intent.

Additionally, as per Ray, (2015) displaying admired images, excellent things, and

mold sponsors, strives to impact customers so that they will turn out to be as good as

ever. As a result, customers are easily enticed to purchase beauty items. Furthermore, it
 12

has been observed that marketing of splendor items has a favorable impact on students

in Pakistan. Individuals are reacting and changing their way of life, manner, conduct,

culture, and religious qualities as a result of rapid media development.

Self-Concept

As cited by Onetti et al. (2019) self-concept is a psychosocial construct that

quantifies an individual's perception of themselves. It has been established as a critical

construct in the social sciences and as critical to psychological well-being. Mental and

cognitive health in children is directly and positively associated with an active physical

lifestyle. Self-concept and self-sufficiency are positively associated with physical health.

In general, a better physical condition predicts a better self-concept.

Moreover, Tarik, (2020) individuals have their own perceptions of their physical

structure, and these perceptions can give people morale in some cases, and in others,

they can create anxiety. Social appearance anxiety is a phenomenon that occurs in the

mind of the person due to physical structure. Social appearance anxiety is expressed as

individuals’ feelings towards the assessment of their physical structures by other

individuals. Individuals are sometimes concerned about how other people look at them.

In addition, throughout childhood, it is well established that self-concept plays a

significant role in the formation of personal identity. The self-concept has multiple

dimensions that help explain various aspects of a person, such as their appearance or

physical image, their physical capabilities, their various psychological characteristics, and

their social relationships. During consumer behavior research, an augmented focus

pertaining to consumer brand selection and the reason/s because consumers purchase

a particular brand became evident. Research postulates that consumers tend to purchase
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brands that have personality attributes that closely correspond to their actual self-concept

and enhance their self-image, thereby bringing them closer to their ideal self-concept.

Self-congruity is of paramount importance to marketing since most of the products

consumers purchase are influenced by the images consumers have about themselves

Tooray, et al. (2017).

Relationship of Cosmetic Products and Self- Concept

In the study of Gillbro, (2019) beauty products are essential in today’s time

because they can be used in a variety of ways, and they consist of a wide array of

products that are available in today’s market. Cosmetics products are commonly used to

enhance, change, or redefine appearance, and it also has its functional aspects, which

are numerous. For example, makeup is used to improve facial features, meanwhile, both

hair care and skincare are used for cleaning, hydrating, and improving the quality of the

hair and skin. Furthermore, cosmetics products have been used for thousands of years.

But however, as time has passed, many consumer habits have changed, and cosmetic

products are now part of most people’s daily lives Cosmetics Info, (2021).

Moreover, Ridder, (2020) the global consumption of cosmetic products has

increased in recent years. The rise of social media, particularly YouTube, Instagram, and

Pinterest had a great impact on the rise in demand for beauty products. In today’s

generation, skincare consumption is the leading in today's category and closely followed

by makeup and hair care.

Thus, females tend to be more concerned about their physical appearance than

males. Females are connected with focusing on their physical beauty to achieve the social
 14

ideal of magnificence; hence appearance continues to be more important to them

Bornstein, (2018).

As cited by Anand, (2021) women have been conditioned to believe that beauty is

defined by one's external appearance from the dawn of time. Women were forced to adopt

the fairer, better philosophy through numerous marketing tactics by cosmetics brands.

The beauty business, on the other hand, has evolved from a distorted notion of beauty to

a more holistic one as time has passed. The beauty industry has a significant impact on

how women in society perceive the phrase "beauty." The industry, which formerly

exploited women's insecurity over their skin tone and color, is now emphasizing beauty

as a combination of appearing and feeling good. The new definition of beauty

encompasses not only how one looks but also how one acts. It's more about treating

society and nature with respect. Beauty items are mostly purchased by women. Women

account for the majority of consumer spending when it is prior to purchasing power. Many

cosmetics companies have acknowledged the necessity of not just catering to women's

needs but also empowering them in many ways. When it comes to making life-altering

decisions, the more confident they are, the further empowered they will feel. And a woman

who feels attractive from the inside out is self-assured and capable of accomplishing

anything. Being self-assured gives them the bravery to stand up for what they believe in,

take calculated chances, and to live their life the way they choose, that is what holistic

beauty entails.

Furthermore, Mipuri, (2015) wearing cosmetics has always been a topic of interest

among girls today. Some girls choose not to use cosmetics products, and some girls

always use it wherever they go. Makeup has become the standard for women in our
 15

current society, and even grade school students wear it. Wearing cosmetics might help

one gain confidence and feel better about themselves on the inside. Moreover, wearing

cosmetics makes women feel wiser. It even aids in the development of their self-esteem.

When people wear cosmetics and feel physically more attractive, they experience the

"lipstick effect," which is a widespread psychological phenomenon that enhances their

confidence. It aids in the development of self-esteem, attitude, and personality in women.

A boost or improvement in self-esteem aids in the enhancement of cognitive capacities.

Thus, positive emotions can help students improve their grades. The current studies on

wearing cosmetics have attempted to determine whether a positive boost in self-esteem

can have a similar effect or not. Students who wear makeup were thought to perform

significantly better than other students. It was thought that these students would

experience the greatest increase in good moods. It is undeniable that wearing makeup

boosts self-esteem, and may influence intelligence. Additionally, Das, (2017) believes that

cosmetics have a long-term impact on cognitive performance. Self-esteem can also

improve cognitive abilities, which is a lesser-known benefit. Positive emotions have been

demonstrated to boost academic achievement in prior studies. The goal of the current

studies was to explore if the rise in self-esteem that comes with wearing makeup could

be replicated.

In all human cultures, body decoration does exist. However, societies in the

western are more likely to engage in modifying appearance with the use of beauty

products and facial cosmetics and it is also effective at altering attractiveness. The use of

dyes, paints, and other pigments to alter the body is one of the most universal human

behaviors, found in all cultures. Women, on the other hand, perform most of the self-
 16

adornment in Western society, with the use of facial beauty products being the most

usual. The global beauty products industry, which is worth billions of pounds, benefits

from this behavior Kramer, et al. (2016).

Synthesis

Cosmetic Products are effective at improving social perception because it can

boost the attractiveness of the human person, and also it can improve appearance and

makes everyone comfortable and confident. Furthermore, cosmetics can be used for a

variety of reasons, including anxiety about their physical appearance, that's why in today’s

world cosmetics are essential to both men and women because even men are conscious

and concerned about their looks. Even though cosmetics can cause any infections on

skin it is still popular because everyone wants to look young, comfortable, and attractive.

Additionally, cosmetic products are essential nowadays because they are now part

of most people's daily lives. It plays a vital role on a person's self-concept because with

the help of cosmetic products, individuals can apply the perception they want for their

physical structure and appearance, and that they will not be concerned about how other

people will look at them. Furthermore, cosmetic products also help individuals reveal their

own identity and personality because with the use of it, people can express how they

would present their true self.

 17

Review of Related Studies

In the study of Kosmala et al. (2019) entitled “Influence of make-up on the well-

being and self-esteem of women,” mass media "bombards" us with an idealized image of

a woman, demonstrating that she should be physically attractive, emotionally intelligent,

compassionate, and sleek, while also making time for herself, her home, and her family.

Women are increasingly judging their own appearance and comparing it to that portrayed

in the media, resulting in growing discontent. As a result, their self-esteem suffers, and

as a trait, it has a detrimental effect on their mental health, level of life achievements, and

individual health. Self-esteem is largely determined by one's assessment of one's own

appearance. It has been established that girls' body image has a significant impact on

their well-being and self-esteem, and that physical appearance is ranked higher in the

hierarchy of values in adult women than in men. Furthermore, the findings of this study

investigated how make-up influences women's self-esteem and well-being. The findings

of this study suggest that makeup has a good impact on women's well-being and self-

esteem. As an outcome of beauty treatments, women began to have a more positive

perception of themselves and felt more secure.

Moreover, as stated in the study by Lee and Oh (2018) entitled "The Effects of

Self-Esteem on Makeup Involvement and Makeup Satisfaction among Elementary

Students” Modern society teaches “Outward appearances are the most important assets

for women.” In a society where certain facial appearances and figures are credited as

beauty, women today are investing heavily in their outward appearance. More notably,

young girls and ladies seek attention from their surroundings by doing so. Makeup covers

facial flaws and enhances one’s self-confidence and interpersonal relations. Not only
 18

does it serve as clothing for the face, but makeup has also become a medium that

connects human emotion. Young girls and ladies do so in order to attract attention from

their peers. Between the fifth and sixth years of elementary school, young girls go through

fast physical changes, and this stage of development is critical for psychological

development, such as self-esteem. Self-esteem affects people's actions, motives,

accomplishments, and social connections significantly. If low self-esteem in appearance

persists throughout this time, it may have long-term detrimental consequences in

adolescence and adulthood. Makeup improves self-esteem through changing one's

look. This study conducted research on fifth and sixth-grade girls to analyze makeup with

the intention of appearance enhancement. In other words, the purpose of the research is

to elucidate how psychological traits may affect makeup involvement and satisfaction.

They found out positive self-esteem tends to lead to a strong desire to follow the leading

makeup trend, whereas negative self-esteem seeks pleasure through makeup and

transforms one’s feelings of inferiority and depression into positive emotions. Thus, rather

than treating makeup as an act of following a trend or mass media, deep consideration of

“how to develop proper makeup involvement and satisfaction could affect elementary

students” is necessary for desirable values.

According to the study of Aquino et al. (2017) entitled "Influence of Cosmetics on

the Confidence of Senior High School Women in Ateneo de Naga University" cosmetics

have long been believed to alter or enhance people's appearances. Additionally, there

was phenomenal speculation that beauty is processed by our senses and that society

establishes its own standards for defining beauty. Even though the singularity era has

passed us by and our generation defined beauty as "Beauty can be defined in a variety
 19

of ways." However, we cannot ignore the fact that discrimination or a caste system would

still exist in the realm of beauty. They concluded that facial cleanser is the most widely

used cosmetic product among senior high school students. The usage of cosmetics, on

the other hand, is dependent on what physical trait stands out on their body or how it

alters their defects. According to the respondents, their own reason for wanting to use it

is based on their own decision, as well as the acceptance of those around them, which is

also one of the reasons why they are following emerging trends. Furthermore, students

indicated that they are self-conscious when wearing cosmetic goods, but they are

unconcerned about how they appear since they believe that wearing beauty items makes

them presentable. Furthermore, they agreed that their social skills and attitude toward

other individuals had improved. Additionally, they asserted that they can stroll in front of

others with confidence and without any unpleasant feelings.

Furthermore, In the study of Lazuenla et al. (2019) entitled “Cosmetic product

usage and Self-Confidence among HUMSS Students of Bayambang” stated that women

can use cosmetics to boost their self-confidence; however, the choice of when and why

to use cosmetics does not determine whether the cosmetics will help their users gain self-

confidence. It can be concluded that the reasons for using cosmetics are determined

solely by the students themselves and are not influenced by external influences.

Furthermore, the researchers concluded that using cosmetic products can increase one's

self-confidence when done so without considering the reasons for doing so. In the end,

this research may assist minority students in obtaining cosmetic products that are

appropriate for their age and situation. Additionally, their study discovered a significant

relationship between cosmetic product usage and self-confidence; thus, it can be

 20

concluded that wearing or using cosmetic products can boost users' self-confidence;

however, the results indicated that the reasons for using cosmetics and level of self-

confidence did not correlate, even though most respondents stated that it boosts their

self-confidence when they use it.

In the study of Lubiano et al. (2018) entitled “Confidently Beautiful: Perceived

Effects of Cosmetic Products on Students' Self-Esteem”. The researcher's purpose of this

study is to investigate the effects of using cosmetic products on students' self-esteem with

the goal of determining whether the use of these products can assist them in increasing

their level of physical attractiveness. Based on the study findings, the students' reasons

for using cosmetic products are for their self-confidence. When they are not using any

beauty products, they feel uncomfortable and it affects their self-confidence. Majority of

the students respond that using beauty products on their faces helps them boost their

self-perception.

Synthesis

Cosmetics Product play a significant part in everyday life for most people. It helps

them cover their flaws and make them feel good. Also, the studies stated that students'

self-confidence is boosted when utilizing cosmetic products.

It also mentioned that people tend to be uncomfortable or shy when they are not

using any cosmetic products. According to the studies, make-up or cosmetic products

have a good effect on students’ well-being and self-esteem.

 21

It is stated that beauty products such as cosmetics or make-up are now common

in today’s world, students mostly are the ones that are worried about their appearances,

especially when they meet other people, they use cosmetics to feel good about

themselves.
 22

CHAPTER III

METHODOLOGY

This chapter will discuss in full detail the research design of the study, the

respondents, research locale, sampling technique, data gathering procedure, and

statistical treatment.

Research Design

This study used quantitative research design to quantify and measure the data

accurately. Relationships between variables are investigated, in order to evaluate

objective theories. Data can then be obtained by measuring these variables with tools

and analyzing the results using statistical methods. (Creswell, 2013). Specifically, the

researchers used a descriptive - correlational research design to answer its queries. A

descriptive correlational design is a study that aims to determine the cause-and-effect

relationship between two or more variables. Furthermore, it is a quantitative non-

experimental methodology in which the researcher uses correlational statistics to assess

and characterize the degree of relationship among variables (Creswell., 2012).

Respondents of the Study

The respondents were chosen on the researchers' pre-determined credentials to

participate in the study. The following criteria is utilized to determine respondents’

eligibility. The respondents must meet the following requirements:

He or she must: (a) be a senior a high school, and (b) presently enrolled at SKSU

Laboratory High School.

 23

The table below shows the total population of Senior High School students at

Sultan Kudarat State University as well as the distribution of respondents per grade level

with strand. A total of one hundred forty-nine (149) students are the population of Senior

High School students at Sultan Kudarat State University. Using Calmorin’s formula

(2003), in calculating the sample size, only (122) students from the population are

selected and questioned from the estimated sampling size. In total, (122) students are

selected among them, and they will be questioned about the relationship of Cosmetic

Products usage on their level of self-concept.

Grade level Number of Percentage

respondents

11th Grade 79 53. 02 %

12th Grade 70 46.98%

TOTAL 149 100%

Table 1. Total Population of SKSU-LHS Senior High School Student

Grade level Number of Percentage

respondents

Grade 11 - HUMSS 28 22. 95 %

Grade 11 - STEM 37 30.33%
Grade 12 - HUMSS 19 15.57%
Grade 12 - STEM 38 31.15%

TOTAL 122 100%

Table 2. Distribution of Respondents by grade level with strand

 24

Locale of the Study

This study is conducted at Sultan Kudarat State University Laboratory High School,

formally known as Sultan Kudarat Polytechnic State College (SKPSC), a CHED - based

State University that offers not only Tertiary Courses but also Junior and Senior High

School Curriculum. This university is located at EJC Montilla, Tacurong City.

Figure 2. Map of Laboratory High School at Sultan Kudarat State University

Research Instrument

The researchers used an adapted and modified e-questionnaire to gather the

needed data in this study. A survey questionnaire is a type of research instrument that

consists of a series of questions designed to elicit data from respondents. Survey

research is a quantitative method for collecting information from a poll of respondents by

asking multiple survey questions. This research type includes the recruitment of

individuals, collection, and analysis of data (McLeod, 2018).

In addition, this study utilized a Likert scale to determine the level of self-concept

of the respondents when using cosmetics products and on what extent do they use
 25

cosmetics products in different situations. The researchers use the Likert scale in order

to collect the necessary response from the respondents, they are tasked to scale their

thoughts or their answers on a scale of 1 to 5. A Likert scale is a type of scale that is

frequently used in survey research to ascertain respondents' attitudes toward a particular

subject. Likert scale questions are single-choice, closed-ended questions (Elliott, 2021).

Table 3. The Five-Point Likert’s Rating Scale on what extent the students use cosmetic
products.

Number Range of Mean Verbal Interpretation

Ratings Descriptions

5 4.20 – 5.00 Always The respondents always use

cosmetic products.
4 3.40 – 4.19 Often The respondents often use
cosmetic products.
3 2.60 – 3.39 Sometimes The respondents sometimes use
cosmetic products
2 1.80 – 2.59 Rarely The respondents rarely use
cosmetic products
1 1.00 – 1.79 Never The respondents never use
cosmetic products
 26

Table 4. The Five-Point Likert’s Rating Scale on Level of Self-Concept

Number Range of Mean Verbal Interpretation

Ratings Descriptions

5 4.20 – 5.00 Very High The respondents’ level of self-

4 3.40 – 4.19
3 2.60 – 3.39
2 1.80 – 2.59
1 1.00 – 1.79
concept is very high.
High The respondents’ level of self-
concept is high.
Moderate The respondents’ level of self-
concept is moderate.
Low The respondents’ level of self-
concept is low.
Very Low The respondents’ level of self-
concept is very low.

Sampling Technique

The researchers use a simple random sampling. A simple random sample is a

subset of a population chosen at random. Each member of the population has an exactly

equal chance of being selected in this sampling method. Because it only requires a single

random selection and little prior knowledge of the people, this method is the simplest of

all the probability sampling methods. Any research conducted on this sample should have

high internal and external validity due to the randomization (Thomas, 2020). And each

piece has the same chance of being chosen to represent the entire population. The

researchers will select respondents who meet the inclusion criteria using a random

sample technique.
 27

Data Gathering Procedures

The researchers ask permission from the research adviser, the examining

committee, and the chairman of SKSU- Laboratory High School to conduct the study. A

questionnaire is used in collecting primary data from the respondents, the researchers

are guided by the research problem of the present study in formulating the questionnaire.

The content of the questionnaire is validated by three (3) professionals to ensure its

validity and reliability before distributing it to the respondents. After the questionnaire is

validated, the researchers identify the chosen respondents and distribute the survey

questionnaire online. And after that, the researchers compile and analyze the information

provided by the respondents.

The researchers will ask permission to conduct the study.

The researchers will seek advice from 3 professional to validate

the survey questionnaire.

The researchers will identify the respondents.

The researchers will distribute the survey questionnaire online.

The researcher will compile and analyze the information provided by

the respondents.

Figure 3. Showing Data Gathering Procedures of the Study

 28

Statistical treatment

The following statistical tools are going to be employed by the researchers in order

to analyze the data from the study.

The statistical tool that was used in statement of the problem 1 to determine on

what extent do the students apply cosmetic products in different situations, researchers

apply the mean and standard deviation. In addition, in statement of the problem 2, which

determines the level of the self-concept of senior high school students when applying

cosmetic products, a mean and standard deviation tool is used. Lastly, for statement of

the problem 3, that determines if there is a significant relationship between the use of

cosmetic products and students’ self-concept, Pearson R Correlation is used to

statistically analyze.
 29

CHAPTER IV

PRESENTATION, ANALYSIS, AND INTERPRETATION OF DATA

This chapter presents, analyzes, and interprets the data obtained from the

responses of 122 respondents from Sultan Kudarat State University Laboratory - High

School on Cosmetic Product and Self-concept among Senior High School Students. It

reveals the frequency of the students use of Cosmetic Products in different situations, the

level of Self-concept when they apply Cosmetic products and the test of relationship in

the use of Cosmetic Products and students’ level of Self-concept.

Table 5. On what extent the students used Cosmetic Product in Social Gatherings.

Parameters Mean SD Verbal

Description

1. I use cosmetic products when I’m at a

3.03 1.07 Sometimes
family reunion.

2. I use cosmetic products when I attend a 3.14 1.02 Sometimes

birthday party.

3. I use cosmetic products when I attend 3.65 1.16 Often

weddings, christenings, and gatherings.

Weighted Mean 3.27 1.08 Sometimes

Table 5 shows the extent of the students use Cosmetic products in the situation of

social gatherings. Based on the gathered data, statement 3 obtained the highest weighted

mean 3.65, and standard deviation of 1. 16. It is described as often and with an
 30

interpretation that the respondents often use Cosmetic products when they’re at the social

gatherings.

On the other hand, statement 1 and 2 obtained almost the same weighted mean

ranging from 3.03 to 3.14 respectively, described as sometimes with a interpretation that

the respondents sometimes use cosmetic products when they’re at social gatherings. It

can be seen on the weighted mean of 3.27 with a standard deviation of 1.08, describe as

sometimes with a qualitative description of the respondents sometimes use cosmetic

products when they’re at social gatherings.

Lanzuela et al. 2019 supports the findings by stating that in their study, cosmetics

are likely used when having events, that it is important in any kinds of situations, also

according to the study cosmetics improved their social skills and attitude in dealing with

other people.

Table 5.1 On what extent the students use of Cosmetic Products in school

Parameters Mean SD Verbal

Description

1. I use cosmetic products when there is a

3.05 0.88 Sometimes
performance task in class.

2. I use cosmetic products when I go to 2.76 1.03 Sometimes

school.

3. I use cosmetic products when there is an 4.21 1.01 Always

event in my school (junior-senior prom,
graduation ball, graduation, etc.)

Weighted Mean 3.34 0.97 Sometimes

Table 5.1 shows the extent of the students use cosmetics products in the situation
 31

at school. Based on the gathered data, statement 3 obtained the highest weighted mean

4.21, and standard deviation of 1. 01. It is described as always and with an interpretation

that the respondents always use cosmetic products when they’re at school

On the other hand, statement 1 and 2 obtained almost the same weighted mean

ranging from 2.76 to 3.05 respectively, described as sometimes with a qualitative

description that the respondents sometimes use cosmetics products when they’re at

school. It can be seen on the weighted mean of 3.34 with a standard deviation of 0.97,

describe as sometimes with an interpretation of the respondents sometimes use cosmetic

products when they’re at school.

According to the study of Daluraya et al. (2019) in their investigation with grade 10

students of Luis Palad Integrated High School, it states that applying cosmetic when going

to school is very important to the students, it help them be confident facing their friends,

teachers, and school mates, they feel uncomfortable without using cosmetics.

Table 5.2 On what extent the students used Cosmetic Products in going out with

friends.

Parameters Mean SD Verbal

Description

1. I use cosmetic products when I/we go to

2.75 1.08 Sometimes
the mall

2. I use cosmetic products when I/we go to 2.8 1.13 Sometimes

travel.

3. I use cosmetic products when I go on 3.13 1.16 Sometimes

dates.

Weighted Mean 2.89 0.93 Sometimes

 32

Table 5.2 shows the extent of the students use of cosmetics products in the

situation in going out with friends. Based on the gathered data, statement 3 obtained the

highest weighted mean of 3.13, and standard deviation of 1. 16. It is described as

sometimes and with an interpretation that the respondents sometimes use cosmetics

products in going out with friends

On the other hand, statement 1 and 2 obtained almost the same weighted mean

ranging from 2.76 to 2.8 respectively, described as sometimes with an interpretation that

the respondents sometimes use cosmetic products when going out with friends. It can be

seen on the weighted mean of 2.89 with a standard deviation of 1.12, describe as

sometimes with a qualitative description of the respondents sometimes use cosmetics

products when going out with friends.

According to Mipuri (2015) wearing cosmetics has always been a topic of interest

among girls today. Some people choose not to use cosmetic products, and some of

them always use it wherever they go. In today's society, women are expected to wear

cosmetics, and even elementary school students do so. People who wear cosmetics

and feel more physically attractive experience the "lipstick effect," a widespread

psychological phenomenon that boosts confidence. It helps women grow their self-

esteem, perception, and character. A boost or improvement in self-esteem facilitates the

growth of cognitive abilities. Additionally, positive emotions can help students improve

their academic performance.

 33

Table 5.3 On what extent the students used Cosmetic Products at home

Parameters Mean SD Verbal

Description

1. I use cosmetic products after taking a

2.44 1.01 Rarely
bath.

2. I use cosmetic products even if I'm 1.66 0.85 Never

sleeping.

3. I use cosmetic products when there are 1.83 0.93 Rarely

online classes.

Weighted Mean 1.98 0.93 Rarely

Table 5.3 shows the extent of the students use of cosmetics products in the

situation at home. Based on the gathered data, statement 1 and 3 obtained the highest

weighted mean of 2.44, 1.83 respectively and standard deviation of 1. 01 and 0.93. It is

described as rarely and with an interpretation that the respondents rarely use cosmetic

products when they’re at home

On the other hand, statement 2 obtained weighted mean of 1.66 with standard

deviation of 0.85, described as never with an interpretation that the respondents never

use cosmetic products when they’re at home. It can be seen on the weighted mean of

1.98 with a standard deviation of 0.93, describe as rarely with a qualitative description of

the respondents rarely use cosmetic products when they’re at home.

According to the study conducted by Lanzuela et al. (2019), based on the study,

the respondents are likely using cosmetics in different situations, however based on the

study they are not likely use cosmetics on different situations as they are labeled
 34

sometimes or rarely, it can be inferred that the Senior High School students of Sultan

Kudarat State University are not relying on cosmetics when they’re at home.

Table 6. The student level of self-concept when they apply cosmetic products

Parameters Mean SD Verbal

Description

1. When I apply cosmetic products, I feel 3.84 1.03 High

good.

2. Applying cosmetic products makes me feel 3.88 0.97 High

more confident.

3. I feel more comfortable when I use 3.57 1.14 High

cosmetic products.

4. When I use cosmetic products, it makes 4.02 0.95 High

me feel more attractive.

5. When I use cosmetic products, I feel more 3.91 1.02 High

professional.

Weighted Mean 3.83 1.04 High

Table 6 reveals the level of self-concept of the senior high school students of

Sultan Kudarat State University – Laboratory High School when they apply cosmetic

products, all statements have almost the same weighted mean ranging from 3. 84 to 4.02

respectively, with a standard deviation of 0.95 to 1.14. It is described as high and with a

interpretation of the respondents’ level of self-concept is high when they apply cosmetics

products. It can be seen on the weighted mean of 3. 83 and a standard deviation of 1.04

with an interpretation, the respondents’ level of self-concept is high when they apply

cosmetics products.
 35

According to Kaushik et al. (2019), most females in India do experience the ill

effects of poor self-conception and low assurance of oneself. Meanwhile, using cosmetic

products may quickly change their own appearance. Most of the research on ladies about

their confidence has been determined by how they feel about their own bodies, but only

with small consideration has been given to a certain population. Meanwhile, ladies with

the use of cosmetic products can develop fearlessness and bravery.

Table 7. Testing the relationship between the use of Cosmetic Products and the

students’ level self-concept.

Interpretation
Source of n df Pearson P-value
Relationship Correlation
®

Using of Cosmetics
122 120 00.729 1.85E - 21 Reject
Level of Self - concept Null

*significant at 0.05 level of significance

Table 7 reveals the results of the test of the relationship between the use of

cosmetic products and self-concept. It implies a high correlation or relationship with a

Pearson correlation coefficient of 0.729

Therefore, with the results on the table, it shows that there is a high relationship

between the use of cosmetic products and the students’ level of self-concept.
 36

CHAPTER V

SUMMARY, CONCLUSIONS, AND RECOMMENDATIONS.

This chapter represents the summary of the study, conclusions, and

recommendations.

Summary

Self-concept may also play an important role in the development of personality.

Self-concept is the cognitive or thinking aspect of self-related to one's self-image and

typically refers to the organized, and dynamic system of learned beliefs, attitudes, and

opinions that every person holds to be true about his or her personal existence. Students

nowadays are very conscious of their appearance particularly when they meet their

friends, classmates, and acquaintances. Teens are frequently obsessed with cosmetics

as a result of social media videos they have viewed. By doing so, blemishes and other

facial imperfections were concealed. They have the confidence to interact with others

thanks to the makeup that conceals their facial flaws.

This study was focused on determining the relationship of the usage of cosmetics

product and students level of self- concept of the Senior High School student in Sultan

Kudarat State University Laboratory High School. It sought the following questions; on

what extent do the students use Cosmetic Products in terms of social gatherings, in class,

going out with friends and at home, what is the level of self-concept of Senior High School

Students when they apply Cosmetic Products and If there is a significant relationship

between the use of Cosmetic Products and students’ self-concept.

 37

Further, the researchers’ used a quantitative descriptive – correlational research

design to gather the relevant and accurate findings regarding the relationship of Cosmetic

Products and students’ self-concept.

The study’s participants were exclusively chosen for the criteria set by the

researchers’ as long as they were Senior High School students who presently enrolled

at Sultan Kudarat State University Laboratory High School. The researchers’ employed

the total population sampling to gather respondents who fulfilled the inclusion criteria.

Then, the respondents answered the survey questionnaires online.

The following are the findings revealed in the researchers study: On what extent

does students used Cosmetics Product in terms of Social Gatherings, it shows the

weighted mean of 3.27 that means the respondents often used Cosmetics Products in

Social Gatherings. In terms of School, the data shows a weighted mean of 3.34 with an

interpretation that the respondents sometimes use Cosmetic Products when they’re at

school. In terms of going out with friends, the data revealed a weighted mean of 2.89 with

an interpretation that the respondents sometimes use Cosmetic Products in going out

with friends. And lastly, in terms of home, the data shows that the respondents rarely

used cosmetics when they’re at home

Moreover in the students’ level of self-concept when they apply cosmetic products

it shows that the respondents have a high level of self-concept when applying cosmetics.

Then, the test of relationship between the use of Cosmetic Products and the students’

level of self-concept, the data revealed that there is a significant relationship between

them with a Pearson Correlation ® of 0.729 and adjectival equivalent of high relationship.
 38

Conclusion

Based on the findings, the conclusions are given as follows:

Based on the analysis provided. It was discovered that Senior High School

students had a positive self-concept when applying cosmetics. This indicates that most

respondents have a positive self-image-related cognitive aspect when applying cosmetic

products. In addition, the findings of the study revealed that the extent with which they

used cosmetics products in various situations is described differently. It shows that the

respondents often use cosmetics in the situation of social gatherings, they sometimes

use cosmetics in school and when going out with friends and they rarely use cosmetics

products when they’re at home.

Furthermore, findings also confirmed a link between the use of cosmetics and

students’ level of self-concept, the data revealed that there is a high relationship between

the use of cosmetics and level of self-concept.

 39

Recommendations

Considering the findings and the generalizations drawn from them, the following

recommendations come highly recommended:

1. The researchers recommend that the community should learn more about the self-

concept of one person and they should give understanding if even the younger generation

are more likely to use cosmetics to enhance their appearance.

2. The researchers recommend that the students understand the contribution of using

cosmetics in one’s self-concept. They should let any other students use cosmetics and

help them be more confident and make them feel good.

3. The researchers recommend that the beauty industry shall make a cosmetics product

that suitable for youngster

4. The researchers recommend that parents should advise their child on not to depend

on cosmetics just to be confident and feel good, they should advise them to be confident

in any aspect.

5. Finally, the researcher recommends that future researchers should focus on the large

number of people who have a deeper understanding of this issue, since it is an important

topic that anyone should be aware of. As it has been shown that the respondents’ feel

more confident, attractive when applying cosmetic products.

 40

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Elliott, R. (2021, January 26). Likert scale examples and

definition.https://www.geopoll.com/blog/likert-scale-examples-definition/

Bornstein, S. (2018). Mirror Mirror: Beauty Standards in Society.

https://www.hastac.org/blogs/nicoleceglia/2016/12/01/mirror-mirror-beauty-
standards-society

Look Upgrade (2019). The Effect of Online Beauty Product in the Philippines.
https://lookupgrade.com/en/blog/english-the-effect-of-online-beauty-product-in-
the-philippines/

Aquino, J. M., et al. (2017). Influence of Cosmetics On the Self-Confidence of Senior

High School Women: A Exploratory Study. Ateneo de Naga University.
https://www.academia.edu/34110661/COSMETICS_FINAL_RP
 42

Lanzuela et al. (2019). Cosmetic Product Usage and Self-Confidence among HUMSS
students of Bayambang.
https://www.academia.edu/39728658/Cosmetic_Product_Usage_and_Self_Confi
dence_among_HUMSS_Students_of_Bayambang

Thomas, L. (2020, August 28).Simple random sampling definition, steps & examples.
https://www.scribbr.com/methodology/simple-random-sampling/

CTPA. (2022). Additional Guidance for Cosmetic Products.

https://www.ctpa.org.uk/definition-ofa-cosmetic

Daluraya et al. (2019). CONFIDENTLY BEAUTIFUL: PERCIEVED IMPACT OF USING

COSMETIC PRODUCT TO THE SELF-ESTEM.
https://www.studocu.com/ph/document/southern-luzon-state-university/bachelor-
of-science-in-industrial-engineering/confidently-beautiful-percieved-impact-of-
using-cosmetic-product-to-the-self-estem/17673441
Master’s Thesis

Hellsten, J., & Kulle, J. (2017). The Beauty of Brand Loyalty: A case study of how
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Projects & Papers. 49.
https://digitalcommons.odu.edu/ots_masters_projects/49
 43

APPENDICES
 44

Appendix A

Republic of the Philippines

SULTAN KUDARAT STATE UNIVERSITY
Laboratory Science High School
ACCESS, EJC Montilla, Tacurong City

CERTIFICATION
This is to certify that the undersigned has thoroughly reviewed the research paper
of ELYZA CRIZ G. ABRAHAM, KENESHA A. BORLING, JIMS ADRIAN L.
CARBONELL, CHRISSIE DYANNE D. PAMPLONA entitled COSMETIC PRODUCTS
AND SELF-CONCEPT AMONG SENIOR HIGH SCHOOL STUDENTS as regards the
content, grammar, organization, and mechanics leading to its improvement.

This certification is granted as one of the requirements in preparation for their

research’s final printing and binding.

Issued this 18th day of July,2022 in Sultan Kudarat State University ACCESS, EJC
Montilla, Tacurong City.

WOWIE A. PAMPLONA, LPT

Critic Reader
 45

Appendix B

,LPT
 46

Appendix C
 47

Appendix D
 48

Appendix E

Plagiarism Check

Source: https://smallseotools.com/
 49

Appendix F

RESEARCH QUESTIONNAIRE

Part I. The Frequency of the Students use Cosmetic Products in different

situations.

Direction: Please check () the column corresponding to your chosen

numerical description for each criterion. For guidance, please refer to the descriptions
below:
Numerical Range of Verbal Interpretation
Rating Mean Description

5 4.20 - 5.00 Always The respondents always use cosmetic

products

4 3.40 - 4.19 Often The respondents often use cosmetic

products

3 2.60 - 3.39 Sometimes The respondents sometimes use cosmetic

products

2 1.80 - 2.59 Rarely The respondents rarely use cosmetic

products

1 1.00 - 1.79 Never The respondents never use cosmetic

products

Social Gatherings 5 4 3 2 1
1.I use cosmetic products when I’m at a family reunion.
2. I use cosmetic products when I attend a birthday party.
3. I use cosmetic products when I attend weddings,
christenings, and gatherings.
In School 5 4 3 2 1
1. I use cosmetic products when there is a performance task
in class.
2. I use cosmetic products when I go to school.
3. I use cosmetic products when there is an event in my
school (junior- senior prom, graduation ball, graduation, etc.)
 50

Going out with friends 5 4 3 2 1

1. I use cosmetic products when I/we go to the mall.
2. I use cosmetic products when I/we go to travel.
3. I use cosmetic products when I go on dates.
At Home 5 4 3 2 1
1. I use cosmetic products after taking a bath.
2. I use cosmetic products even if I’m sleeping.
3. I use cosmetic products when there is online classes.

Part II. The students’ level of Self-concept when they apply Cosmetic
products.
Direction: Please check () the column corresponding to your chosen
numerical description for each criterion. For guidance, please refer to the
descriptions below:

Numerical Range of Verbal Interpretation

Rating Mean Description

5 4.20 - 5.00 Very high The respondent’s level of self-

concept is very high.

4 3.40 - 4.19 High The respondent’s level of self-

concept is high.

3 2.60 - 3.39 Moderate The respondent’s level of self-

concept moderate

2 1.80 - 2.59 Low The respondent’s level of self-

concept is low.

1 1.00 - 1.79 Very low The respondent’s level of self-

concept is very low

Statement 5 4 3 2 1
1. When I apply cosmetic products, I feel good.
2. Applying cosmetic products makes me feel more
confident.
3. I feel more comfortable when I use cosmetics products.
4. When I use cosmetic products, it makes me feel more
attractive.
5. When I use cosmetic products, I feel more professional.
 51

CURRICULUM VITAE

Name Elyza Criz G. Abraham

Address Brgy. EJC Montilla Tacurong City
Contact Number 09368942994
Date o f Birth: October 10, 2004
Age: 17
Sex: Female
Weigth: 43 Kls.
Height: 5’2’’
Religion: Baptist
Father’s Name: Crizaldy M. Abraham
Occupation: Contractor and Driver
Mother’s Name: Elizabeth G. Abraham
Occupation: Housewife

EDUCATIONAL ATTAINMENT

Elementary: Maria A. Montilla Memorial Elementary School

EJC Montilla Tacurong City
With Honors
2016-2017

Junior High School: Sultan Kudarat State University - LSHS

ACCESS, EJC Montilla, Tacurong City
With Honors
2020-2021

Senior High School: Sultan Kudarat State University - LSHS

ACCESS, EJC Montilla, Tacurong City
With Honors
2021-2022
 52

CURRICULUM VITAE

Name Kenesha A. Borling

Address Tisa Street, Kalawag II, Isulan, Sultan Kudarat
Contact Number 09193625671
Date o f Birth: July 14,2004
Age: 17
Sex: Female
Weigth: 60 Kls.
Height: 5’1’’
Religion: Jehova’s Witnesses
Father’s Name: Harold Borling
Occupation: Businessman
Mother’s Name: Nida Coloma
Occupation: Businesswoman

EDUCATIONAL ATTAINMENT

Elementary: Kalawag Central School

Don Buencamino Avenue, Isulan, Sultan Kudarat
With Honors
2011 - 2017

Junior High School: Notre Dame of Isulan, Inc.

Dapitan Street, Kalawag I, Isulan, Sultan Kudarat
With Honors
2017 - 2021

Senior High School: Sultan Kudarat State University - LSHS

ACCESS, EJC Montilla, Tacurong City
With Honors
2021 - 2022
 53

CURRICULUM VITAE

Name Jims Adrian L. Carbonell

Address Purok Malipayon, EJC Montilla, Tacurong City
Contact Number 09456431205
Date o f Birth: November 5, 2004
Age: 17
Sex: Male
Weigth: 57 Kls.
Height: 5’7’’
Religion: Roman Catholic
Father’s Name: Ronnie L. Carbonell
Occupation: Engineer
Mother’s Name: Aileen A. Leonar
Occupation: Housewife

EDUCATIONAL ATTAINMENT

Elementary: Children’s Grace of Mary Tutorial and Learning

Center Inc.
Purok Saranay, New Carmen, Tacurong City
2013 - 2016

Junior High School: Children’s Grace of Mary Tutorial and Learning

Center Inc.
Purok Saranay, New Carmen, Tacurong City
2016 - 2021

Senior High School: Sultan Kudarat State University - LSHS

ACCESS, EJC Montilla, Tacurong City
With Honors
2021 - 2022
 54

CURRICULUM VITAE

Name Chrissie Dyanne D. Pamplona

Address Prk. 8, Rajah Muda, Tacurong City
Contact Number 09513297914
Date o f Birth: August 13, 2004
Age: 17
Sex: Female
Weigth: 45 Kls.
Height: 5’0’’
Religion: Roman Catholic
Father’s Name: Jessie J. Pamplona
Occupation: Farmer (deceased)
Mother’s Name: Christine D. Pamplona
Occupation: Housewife

EDUCATIONAL ATTAINMENT

Elementary: Josue Alcasid Central School (JACS)

Baras, Tacurong City
With Honors
2016 - 2017

Junior High School: Apolinario S. Bernardo National High School

Baras, Tacurong City
With Honors
2020 - 2021

Senior High School: Sultan Kudarat State University - LSHS

ACCESS, EJC Montilla, Tacurong City
With Honors
2021 - 2022