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UNIT 3 Recording 7 Este es un ejemplo en la parte final podemos

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A: OK, so we're looking at creating a video channel.

B: Yep.

The first thing, I think, is what's our target audience?

A: Yeah, what's our aim?

B: Well, we came up with this idea.

A: Go on.

B: That it would be really cool to do a series of videos about local places, but with a special
angle.

A: Oh that sounds good.

What's the angle?

B: An hour to kill.

So, say you're in Sydney or Istanbul or anywhere really, and you have an hour to kill, we have a
video of someone describing something to do in that place in an hour or less.

A: Oh, I see.

So the target audience is tourists.


B: It could be tourists or local people.

Say you find yourself in a part of the city that you don't know very well.

A: OK.

B: And you have a bit of spare time, by going onto our video channel you get all kinds of
suggestions of what to do or where to visit in under an hour.

And the clips are filmed on location so you get to see the places, too.

A: I like it.

So who will be the presenters?

Will you have any star names?

B: No, we don't have any money!

We'd get local people to host each video clip, with just one camera, kind of cheap and
cheerful, low production values, but really cool content.

A: Who are our competitors or rivals?

It must have been done before.

B: Oh, I'm sure, but I don't know if it's been done with the angle of an hour to kill.

A: OK.

Um, what else?


How often will we upload videos?

B: Well, we'll try to get coverage of as many cities and towns around the world as possible.

So, I don't know, one a day?

So in a year we'll have three-hundred-and-sixty-five.

Then we just carry on from there.

A: Wow!

Very ambitious.

What about a name?

B: We thought of One Hour Wonders.

A: One Hour Wonders.

I like it!

Name of chanel: Catering routes


Type of videos clips: Walking for differents restaurant of local food and find the best
flavors and price more cheaper
Target audience: It could be local people and tourists
What special about channel: Interview local people in restaurants, in order to find out
what food is more delicious and if they consider that the price is fair.
Who will star in the videos: The eaters of the restaurant we are going to visit.
Competitors: I don't know if he's made a video about what the locals food.
Other creators of the videos with similar topic, catering routes
How frecuently you will upload new videos: Every weekend.

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