Professional Documents
Culture Documents
Short Questions:
1. What are the benefits of Cloud Computing and mobile digital platform for organizations? (p-
39)
5. Define the followings: Digital firm, Business processes, Key Corporate Assets, Space Shifting,
Time Shifting (p-44), Internet (53)
9. Draw the diagram of Retail Link system between Wal-Mart and P&G. Briefly discuss the
benefits.
10. Discuss the 6 strategic business objectives firms are trying to achieve by investing heavily in
Information Systems
Case Rugby Football Union tries Big Data (Chapter 1, on page 35)
1. Why did RFU enter into a 5 year deal with IBM?
2. What is TryTracker?
3. What do Trytracker track?
4. What is the goal of Trytracker?
5. How are the keys to the game determined?
6. RFU entered into a 5 year deal with IBM. The ultimate objective is to enhance
communication so that the Rugby game can attract more fans. How will this turn casual fans
into dedicated ones?