REEBOK: 25,915 DAYS

The average human lives for 25,915 days -- and Reebok wants us to use

those days to continuously honor and push our bodies to their physical
limits. Their video promoting the #HonorYourDays campaign doesn't
contain any spoken words, but the message is powerful: Make the most of
the days you have by, as they put it, "honoring the body you've been
given."

The video follows one woman's relationship with running in reverse, from
her running the Reebok-sponsored Spartan Race as a middle-aged
woman, to running track in high school, all the way back to the day she was
born. It's a great way for Reebok to communicate their brand mission of
changing how people perceive and experience fitness at every age -- and
of letting customers know they'll be there to cover their athletic gear needs
throughout their lives.

At the end of the video, there's even a clickable CTA that reads, "Calculate
your days.

Although it might strike some as a bid morbid, the copy is in keeping with

the brand's "tough fitness" theme. Click the CTA, and you'll get taken to
a campaign website where people can share photos showing how they're
honoring their bodies, along with their "number." Pretty cool.

THE TAKEAWAY
Putting a sense of urgency (limited time) behind your message can be a
powerful psychological motivator (take action now so you don't miss out).
This makes your message not only compelling, but also actionable.

ADVERTIZEMENT LINK
https://youtu.be/B1JULlN8GWg

THANK YOU!!
NAME: NIRANJANA.MP
CLASS: BBA C
REG.NO: U19KU21M0238
SUBJECT: HUMAN RESOURCE
MANAGEMENT
TOPIC: ANALYSIS ON MARUTI SUZUKI
DATE OF SUBMISSION: 22/08/2022