PAY BY LINK

PAY BY LINK

H OW W I L L PAY
L I N K WO R K ?
Step 1 :
Customers must choose Pay@Store on the
Payment Selection Page while placing an order
on S.A.in (PSP).

Step 2 :
Customers must click 'Place Your Order' on the
next page.

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Step 3:

Customers can either

A token will be
Customer will SMS will carry a choose
generated Along
land on Thank token & link -Pay Pay@Store(token
with an SMS to
you page link to complete method) or use
the customer
payment pay link to complete
payment

“
Please note : Sample content of New order reservation SMS. Note
https://amzn.in/apqv3eJ
that Pay link will be an obfuscated tiny URL.

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Step 4:

When customer clicks on pay link, they will be required to sign into her
Amazon account on her mobile.

Step 5 :

• After logging in, the customer will be directed to a payment option

page on her mobile device.
• New Payment page will offer new payment alternatives (credit/debit
card, cards EMI, and net banking) in addition to those presently
available on S.A.in Payment selection page. (Amazon Pay and UPI).

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• When a customer places
order using Pay@Store , POD
will be blocked.
• Following levers will work, if
offer is available on Amazon
for customer’s card (at the
time of completing payment
using Pay link)
✓ Instant Bank Discount (IBD)
✓ No Cost EMI (NC EMI)
✓ EMI with interest
X Bajaj FinServ EMI cards will
not work.
Step 6 :
Customer can select any
payment option (e.g.,
credit/debit card or card
EMI) on New payment page
and complete payment on
her mobile.
E.g., if customer selects
cards, customer will be
directed to a page to verify
OTP with her bank (as
required for any online card
transaction).
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Step 7 :

Post successful payment, customer will land on a

‘Thank You Page’ on her mobile.

However, it may take up to 20 minutes for “payment

complete” to reflect on Your Orders and Order Details
pages. Until then ‘Order Pending status shows up on
these pages and it reads “We can take up to 20
minutes for payment confirmation.”

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How much time will customers get to complete payment?

• Customer gets 24 hrs window to complete payment through either Mpos or Pay link.
• However, if there is case of payment failure –
Eg : If a customer clicks on pay link and attempts payment via New payment page (e.g., debit/credit card, card EMI), advances
to the OTP verification page and then drops out (or payment fails) >> the payment method will be modified on the OD page
from P@S to the new payment method (e.g., Card).
A. Customers will no longer be able to pay using MPOS in this circumstance (i.e., due to a change in payment mechanism in
Amazon systems).
B. Customer will only get 12 hours from this instant to re-try and complete payment using pay link. The order will get auto-
cancelled upon expiry of these 12 hours, or upon expiry of 24 hours from placement of the original Pay@Store order –
whichever is earlier.
C. Post 24 hrs reservation window , order gets auto cancelled. If a customer still clicks on the pay link, then customer will
land on Thank you page with “Your order has been reserved for 24 hours post placement of the order. Please pay within
this time to avoid cancellation.’ on his screen.
D. In case of first failed attempt if customer clicks on pay link after 12 hrs then order is auto-cancelled customer will land on
Thank You page with message Order placed with a delivery date. (Kindly note is msg is not correct).

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 Do’s & Don’ts
Do’s
• Ensure customers complete the payment through
pay link within 24 hrs post checkout.
• Payment completion can be only be done from
the account where order was initiated. In case the
link is forwarded to someone else for payment ,
they need to ensure that they are logging in from
Original customer account.
• In case of payment failure, ensure customer
complete the payment within next 12 hours or
24hrs of order placement (whichever is earlier)
failing to do will lead to auto cancellation of order.
Don’ts
• Storeowners must not ask customers to share pay
link with them for payment.
• Avoid placing Multi tender orders (using multiple
payment options) on Store.A.in. while using pay
link the complete payment will be processed
through this option only.
• Don’t click on link when the order is cancelled.
• Don’t use a Bajaj FinServ card for payments.
How much
What are the
time
different
will customers
scenariosget
possible
to complete
when payment?
customer clicks on paylink in Order Reservation SMS?

Scenario 1: If customer does not have Amazon app Scenario 2: If customer has Amazon app installed on
installed on her phone :- her phone :-
• Signed in A.in App :
• Signed in A.in App on web : Upon clicking pay link, customer will directly land on New payment page inside app.

Upon clicking pay link, customer will directly land on New payment page on
mWeb.
• Not Signed in A.in App on web:
Upon clicking pay link, customer will land on sign-in page on mWeb (e.g.,
Chrome browser), and post sign-in she will land on New payment page on
mWeb.
Please note : These findings are based on Android phones, whereas
IOS prioritizes applications.
• Not Signed in A.in App :
Upon clicking pay link, customer will land on sign-in page in app, and post sign-in
she will land on New payment page inside.
• Same handset – signed in on web than App :
Upon clicking pay link, customer will land on sign-in page inside Amazon on web,
and post sign-in she will land on New payment page inside.
• Same handset- signed in both on web & App:
Upon clicking pay link, customer will directly land on Payment page inside app.

Also, In case this is done using a different account, then instead of

landing on payment page, customer will land on Cart page and will
see an error.

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We are aiming for Thursday,

1st June 2022.
Launch
Planned Pay link will launch for all Easy
stores in one go.
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PAY BY LINK

THANK YOU