Learning Process
Aker studying this chapter, you willbe able to
define earings process
enumerate various learning theoles and tek maln features
‘explant ccf learing
deserbe the learning proces ands elements
een the conditions fo efecive lesming
Understand reiforcerent andl behavioural modifcaon i
(EI
[imine as ten toute sb fr tue poly and hein
change in individuals and organizations. Learning is conceptualized as acquisition of new |
cn anil in lboruorce Some of tet suds on animals had sigan ipicatons
fr the earning of human beingy—cidren aswel as aus. Learnings avast ld anda
large umber of theo hae Been proposed One vue lis as may 2039 eones ot
learning |
"Two tape ute delimit ourdcosionof earning cori curimertinadukearing {Uh
(and mon animal or chen’ earning andthe revance of he theores to management ]
WHATS LEARNING? 1
Tg nay) Vexrving as ben defined in varios ways and alto rsarch has been done
EY on Rx our puree, laming ray be defined a the procen of sexing,
ecemeaaigind svsndating and internalizing copie, moto or behmoaa inputs tt
cengcopmn | foie and varied we when requzed, leading to an enhanced capability
pacer eer | ir fterelfmontoredleaming, This cfinion has many implicaons for
epee making learning more effective. The process of learning has six steps (Fig
it 60).1
4 Appian fnew ering
3 Ineraleatin of nw knows
2. Asonton oF retin
1 Aeging hrowedge
Fig.61 The Process of eeming
The fist step in leaming isthe acquiring of new input in terms of knowledge
understanding (cognition), some physical or motor acti ora new behaviour
attudes and values) When this proces is quic, learning is eflecive
The next step isthe assimilation of new input. It shoul nt only be acquired iy
should also be retained for a length of time If the input that is acquired is shore
the memory, learning wll not be eflective
Learning isnot a process of collection of various inputs alone
If these inputs hang loose, independent of ane ancthe, the person merely act
passive receptacle for knowledge, motor skill, or behaviour. Ths eften happens
example, 2 scientit may acquire some scienie knowledge and skils, and ye
continue to be superstious. This is like keeping the sientic knowledge in a
‘compartment. Similaly, behavioural sient may acquire the sil of helping pe
bbe open, share their fetings, and collaborate, whereas his or her own behaviour may
les than understanding, habit bound, highly competitive, and threatening Develo
of new technology has increased the danger of such schizophrenic living Giving ad
contradictory life in terms of knowledge aad behaviour, or behaviour in di
settings, without being aware of such contradictions}, Elective learning is character
{the internalization of new inputs. New inputs ace acquired from the ouside cavio
But after these are asimiated, they should become a part of the indivi’ perso
festyle, and paychological world, Internalization also means that inputs ge tana
according to the individual's own prychological and cognitive system, and thus
integrated.
Once the acquired inputs are internalized, they shoul! be availabe to the indi
for their effective use when the need arses. If what is learn is only ‘ornamental
not effectively wed learning eannot he suid tobe fective. For example the
of management techniques and sls should result in beter management of tie
setvtes and ikl with which he person works
Elective wie of learning bo involves ereatvg: Leaving should have ‘want
What one has learned in one feld, one shouldbe able to apply and sein another
‘This aio the concept in internalization. Aer one has karned management ekg
fone may be required to take up some other asignment, suchas adinitraton of
agricultural project a government department, or aplical party One shoud be ale
‘scone inowledge and slin the newsitation, This wold mean being creative al
‘one own contibusion to what one has learnt. ‘Thus, dee is continuo enrichmenttering roe 161
a
nowledge and practice. Learning must consibute to this proces of development of
woowrate generation of new knowledge, development of nev fields of application, and
Khang of new theories and conceptual models, In fat, creativity would also imply
Guprovement of practice wit new knowledge and skills end dhe development of Pew
nowledge from improved action and practice,
4. Lemtning shoul in aditon, increase a person's capabicy for learing more on hs oF
CeIn his doce happen in effective learning After a child has learned wo take the fst
Tv pai learns to walk and balance ise on is own. Sma inial learning jn «
‘ular ll enables a person co organize further learning on iso hes own, Wout
Partctiflearing an individuals growth would remain limited and dependent on external
gn THEORIES
Different approaches have been propesed to explain the phen
aarerenergal a moves or theories, We shall discuss thes theories and thes implications for
Faprovngthe learning proces. The varios theories f learning ars flows
jomenon of learning, These
«+ Skimmlus-response theories
Cognitive theories
1 Ad learning theories
$ Socal earning theories
1 Experiential learning theories
Stimulus-Response Theories
"There are vee important timulus-response theories, namely asia coneltioning by Pavlos
jpaumental conditioning by ‘Thorndike, and operant conditioning by Skinner
‘Classical Conditioning
"The eaten theory of learning developed around the turn of the last century. The Russian
‘ysloge, len Pv experimenting onthe digestive syste of dog gave meat pow o
Pry dag to salivate them. He discovered a strange phenomenon after sometime. Wie ihe
rsene of od (oe elicing simul) inthe animals! moth coud relly ped the flow of
sats the innate response) the sight ofthe experimenter who Drought the food
{eho was paired with the food) soon came to elicit salivaton. Pavioy termed
ceifeaon bythe presence ofthe sight of the experimenter who brought the food
fand who wae paired with meat powder) as onal rfl. He disingushed
onausnng sed | penal fr Galfation on teat powder) fom conditioned reflex (slivation on
the presence ofthe experimenter, who had been paired with meat powder).
“This recarch became pioneering in several way. Pavlov’ theory can also be called studi
nual hry, When a sls ges associated with another neutral phenomenon, the
srl phenomenon acquires the quality ofthe orginal stimulus to ge the desired response
sTncat be undersood in a socal sting, For example, a woman worker has bal experience
“ch eww consecutive male bosses. They arcused anges, anxiety etc, in bet
tbeoryean | Because of stimulus generalization, other men eit same feelings inher when,
be caledamiss | she encounters them. As a result, the woman worker may develop @ negative
eer) imide towards men182 _Undenandng rp
Classical conditioning occirs
or experiences. It is ot neces
follows the other, but one event et. For instance, ong
seaaanttn the deni the sound af the ell may not have any eet on haa)
densi warts to se the dill The nex ime, ju the ight and the sound of teat
Pain and discomfort in the person,
Clasical condoning is a very common occurence in every
om learning, clasical conditioning primarily inf
‘noticed ina students orientation towards a particu
Produces feelings of either fear and anicty or exc
seudent will be sea
Took forward to attending the clas. Or wh
immediatly fe
when one forms an association betweca two
yin classical conditioning cases, that one event
will cause or bring about the ote
lay lif. For example,
tes emotional behavious Tig
lar eacher or subject. Ifa
ject or
very hungry. Clasical condoning is used widely in adventing
chert Peasant music and beau scenery in adh fortes product The pa
averted ges asociated with the lfc that the music or senery prods
the sale of the product, Howeves, this method may not work for prod
Instrumental Conditioning
Around the same time as Paviow worked
on cats, chicks, and dogs to understand th
fiom Pav: Thorndike placed his animals
‘scape, by manipulating
and this
at are very
in Russa, E.L. Thorndike in the US was
he learning process. He differed in one my
ina ‘puede tox’ from which they were req
i the correct lever or pulley, in order to obtain food momeed
‘Be Process of ‘tial and errr’, Thorndik's animals eventually learned 8
behaviours were instrumental in escaping fiom the box
nce che a
and in obaining
cniccindegne | ‘ Pandignvasbeled ascunental condoning For Trea
fect ay _| 8 ore mporat fr nung han te sa ce ge can, d
be called espe gemalcatin dey.
Operant Condtoning
Thee it 2 both hee tmdion of Pviov (which he called Type S condoning
Tnorndit, (which he called Type R conditioning) and became one ofthe man ty
Theor of learning, He developed science and technology but upon, Tine Ros
rcanionine. Skinner difered radically fom earning and clneal pycologon, Whe
“earing theorist seed the importance of the immediately preceding clog bn
sintlus did not occupy specific place as an independent variable, Silay he dlLeaning Proce 163
‘One key concept in operant analysis isthe cmingeny rlatiosip between an operant and
the events that fllow it. The relationship of a student's raising hand in a classroom and the
teachers attention to the student is typically contingent act. The teacher selectively recognizes
the student; he i not forced to do so. Hand raising can be considered as operant, under the
control of contingent events inciding the teacher’ response, in addition to the reaction of
other students, et). Skinner achieved amazing results through his research,
‘During his esearch, Skinner trained pigeons to do various things including dancing and
bowling in a minkalley. His experiments led to the technology of operant shaping, which can
be employed to change attitudes.
(Operant conditioning is used widely in organizational management, a8 most behaviour in
organizations islearned rather than natural. Employees learn all kinds of behaviour before and
afer joining a company. The kind of behaviour that employees dplay are either rewarded or
punished, depending on the values and culture of the organizations. The various faciors that
{ct as stimuli to behaviour in an organization are work schedules or ines, corporate structures,
company policies, supervisors behavious, peer group, corporate culture, salary and benefit
tte, One's behaviour in an organization can ether meet with approval or disapproval from
fne’s supervisor and peets, and can accordingly lea to promotions, emotions hike in salary,
‘other faites, increase in authoring ete. When there are consequences, good and bady linked
tobehaviou, they willllectthe way one behaves.
Reinforcement and modification of managerial behaviour Reinforcement is an
important element in Skinner's theory of operant conditioning, Thousands of experiments
have been conducted by psychologists all over the world to find tthe various factors associated
with the effectiveness of reinforcement, Reinforcement isa postive (‘reward’) or negative
‘experience (apunishment), which can alter behaviours of animal and human
Ramforenert es | beings. Basically, operant conditioning sa simple feedback system. Ifa reward
[ae tiprne | flows the response to simul, then the response becomes more probable in
Gitenmarbsher | the future, The various pes of reinforcement statgies employed to channel
srvotasmabind | ichaviour in organizations inthe dese dreton are pose enforcement
an ag
negative reinforcement, punishment, and extnton.
Pascerinfrcanent- Positive teinfoncement is used to increase the frequency of the desired
behaviour among emplayes in organizations by giving some kind of reward for behaving in
the desired way. For example, when the boss appreciates a subordinate for submitting report
‘before the deadline using words such as Good jab or ‘Excellent or gives the subordinate a pat
fn the back, or thanks him/her fr finishing the workin time, the subordinate i kel to make
a effort and repeat the same kind of behaviour inthe future as wel. Positive reinforcement
involves some form of recognition or appreciation, which makes an employee happy. Another
cxample of postive reinforcement isthe bus (postive reinforcer) that a salesperson receives on
‘meeting his/her sales target (behaviour), The bonus that he recekes wil make the salesperson
continue to pt in that effort to meet his/her target every time.
“Many organizations use pottive reinforcement to develop the desired behaviour from
employees. RPG gives away awards to people who have contributed to social iswues, such as
‘aio o flood rele. NIFT names a conference room, or office, o training room afte its most
‘outstanding employee of the year, The naming is done ceremonicusly—a car is sent to fetch the
Family cake i ordered, and employees assemble in that oom te celebrate.164 _Undeserdng OrpizntonlBekoour
You won! believe the inuence the weiner has hodon M Gupta
looks he took the seminar on negative reoremen eal
‘The RPG group has a ‘vacation scheme’ for the b
region’ and ‘best division’. Certificates are
Dest employe and also rewards the
Negatoernforcment Negative reinforcement
's used to increase the frequency of the
desired behaviour in people by” helping
them understand the consequences of une
desirable behaviour. For example, i the
boss reprimands his/her secretary every
time he/she makes spelling mistakes inthe
letters hefthe types, but does not when
hefthe sees a letter without any mistakes,
hee is using the negative reinforcement
method, The secretary will ty and avoid
‘aking mistakes while typing to ensure chat.
hhe/ahe isnot reprimanded by his/her boas
‘Thus, negative reinforcement is eliminating
Uundesred smal fom the environment in
‘onder to reinforce the desired behaviour in
employees. Similarly if employees come
late to office on two consecutive days, moat
organizations count it at a day's lve for
ty in employees. This is another example of
the employee. This practice reinforces punctual
negative reinforcement.
Paisbmest Punishment means creating an undesirable situation to decrease an undesirable
behaviour It atemps to decrease the probably of specific behaviour fm occuring
‘again. Negative reinforcement is often confused with punishment, but they ar not the cone
Pishment attempts to decrease the probability of specific behaviury negative reinforcement
attempt to increase the desired behaviour Punishment is one of the
wed in organizations to discourage certain kinds of behaviour, bat many learning pera
‘suggest that it should be used only if positive and negative reinforcement cannot be seca ee
hve fled to produce the necesary results. Punishments auch as demoting an employer whe
$s Rot met his/her goals or suspending an employe for volating work rules, can nogatney
alfect a peron’s psychological or emotional balance
Exinion Extinction is somewhat similar to punishment,
Undesirable behaviour, but the process of extinction is
reinforce a particular behaviour leading to
Kind of reinforcement (negative or poste)
of a particular behaviour continuing, over a
ice, itis wed t reduce or decrease
ifferent, It removes all sic that
4 stop or weakening of that behaviour If any
is withheld in order t» decrease the probably
Petiod of time that behaviour will disappear oFLearing Proce 165
cease. The rationale behind extintion is that any behaviour not followed by a consequence
will disappear on its own, For example, if we stop responding or reacting to (consequence) the
sarcasm of a colleague (behaviour, he/she will sop being sarcastic after a while. Extinction
can also affect posive behaviour. For example, if an employee is constantly praised by his/
her colleagues forthe efficiency shown in completing his/her werk but receives no praise or
recognition from his/her supervisor, he/she may lose interest aad become les efficent. Thus,
extinction involves three steps—() identifying the behaviour to be eliminated, (2) identifying
reinforcers that encourage a particular behzviour, and (3) stoping the use of reinforcer.
Shaping On joining an organization, although people bring with chem what they have
learnt, most oftheir learning takes plae ding ther stay in the erganiation, As part of their
‘work, employees may need to learn new things, which are beyond their present capabiiy.
Organizations, therefore, have to evolve programmes to mould employees, 30 that they are
beneficial tothe organization, A common method used to mould employees isknown as shaping
There are two ways of shaping or modifving behaviour—graduated challenging successes and
schedule of reinforcement,
Cognitive Theories
Stimulus-response theories have ther limitations. They disregard the activities of the mind,
and so cannot explain all types of learning. Even research on animals has shown that they
adapt their reinforeed pattern to new information, Experiments on monkeys showed tha they
Ses inporane copie | changed their behaviour on perceiving change in the environment, without any
te ears offering | reinforcement. Many earning theorists recognized the importance of thinking.
Teoryofcapitie | Their theories can be called cognitive theories of learning. In his ategory to
Bronce sd eory | important theories are the theory of cognitive dismance by Festinger and the
(eter ntne theory of lateral thinking by de Bono.
Theory of Cognitive Dissonance
Festinger’ proposed the cognitive disonance theory primarily applicable to learning (or change)
ofatindes, According to this theory individuals tend to seek consistency among their cognitions
fie, knowledge, belief, and opinion). When thee isan inconsésteney between attitudes or
behaviours (disonance), something must change to eliminate the disonance. Inthe case of @
cliscrepancy between atitudes and bebsviouy, it ie most ikely tha: the attitude will change to
accommodate the behaviour
‘Two factors alec the strength of the disonance: che numberof dissonant beliefs and the
importance atached to cach belie, There are the ways to eliminate disonance:
Reduce the importance of the dissonant bli.
L
2, Add more consonant beliefs that outiegh the dissonant belie,
dlisonant belief so that they are no longer inconsistent.
Dissonance occurs mest often in situations where an individual must choose
ont Saittaoe | between two incompatible bells ar actions. The greatest dsonance i created
Wes anintidal | when the two alternatives are equally attractive. Atinde change is more ily
Pre ico buen | wih es incentive for changed behavious since it praduee dsanance, resolved
Sarees | by siting of asitude. Three examples are given inthis section to understand the
conceptLowring Pres 173
supervisor wants his/her production team to produce 10,000 articles in a month he/the has to
se anges forthe team, simple, eal achievable targets inthe beginning and gradually raise
the bar to higher or challenging eget.
Schedule of reinforcement In operant conditioning, one important clement is the
schedule of reinforcement. The timing of the consequences that fllow a given Ichaviour is
known as the reinforcement schedule. A schedule of reinforcement ia rule determining which
responses should be followed by reinforcement under conditions, where not every response is
necessarily reinforced. The reason schedules were important theoretically was that eierent
kinds of schedules produced diferent patterns of behaviour Schedles of reinforcement have
‘egular and profound effec onthe organism's rate of responding, The importance of schedules
of reinforcement cannot be overestimated, According to Reynolds, "No description, account,
‘or explanation of any operant behaviour of any organism is complete unless the schedule of
reinforcement i specified."
‘There are swo types of schedules: imple and compound, Simple schedules are those
‘volving a single rule to determine the delivery of single type of reinforecr for making
‘ingle pe of reponse. The simplest schedules ofall barely deserve the name
Thapar ive ype | they are continuous reinforcement (the renforcement of every response) and
aeiegprteaet | extinction (he cesaton of all enforcement), Compound schedules combine
Severe ____J wo or more diferent simple schedules in some way
he schedule of reinforcement can either be continuous or intermittent. Continuous
‘inforeementis whena behaviourisreinforced every timeitoccur nintermitentrenforcement,
abehavariour is reinforced only sporadically ora regula intervals, Continuous reinforcement
helps to modify behaviour in the desired direction in a short time, however it increases the
‘expectations of the person involved and i alto more expensive, especially if monctary rewards
are involved. Continuous reinforcement schedule works best i itis used! during the inal
stages of one’s learning I helps to create a strong association between the behaviour and the
‘sponse. Once the association i set, reinforcement need not be as regular, and an intermittent
reinforcement schedule ean be fllowed,
‘There are atleast four types of intermittent reinforcement schedules, namely fixed ratio,
variable rat, fixed interval, and variable interval,
‘Fixd-ai sheds In fxe-ratio schedvles of reinforcement, a desired behaviour is only
reinforeed after specified periods of time. For example, a fxed-atio schedule can be planned!
in such a way thatthe response is reinforced every 10 or 30 seconds. This kind of schedule
rodivces high steady rate of responding toa stimulus, A good example offixed-rato schedules
of reinforcement is a departmental store or a restaurant announcing a fre gift to cvery 10%
‘customer. People willbe tempted to visit the restaurant ar the tore expecially i they know that
a friend of thers gota fee git
Veviablerat schdale In variable-ratio schedules, a response is reinforced afer
Foran” | an unpediceaie nue f mopoacs In hs dof ates herder
Mintranewstes | or rewards gen ony afer the dered bert has cures ets
Siocon | Theme of nea behaviour has tooccurbeloc is rcnfored llores
tiveness | om situation to uation. Gambling and lottery tickets are good examples of
rewards based on a variable-ato schedule, Another common example ofthis7A Undersandng Orin tocar
kind of reinforcement schedule isthe slot machine in a casino, The slot machine requizes an
Unknown number ofthe desired behavious ie. puting acoinntothe machine, before the reward
comes along, ic, winning the jackpot. Examples of varable-ratio schedules in organizations
are bonuses or special awards given for good performance, These awards are usualy given afer
‘the desired behaviour has occured few times, Variable-atio schedules appear to prodice the