Practice with your Example

product, or a product Profiling market segments

you are familiar with
Your segment 1 Your segment 2 Ancestral heritage Health
Segment DNA testing to understand DNA testing to understand
description ancestral heritage & ethnicity genetic risk factors for disease
Customer Wealthy, urban, mixed family Wealthy, urban, high health
characteristics heritage, high interest in consciousness, family with
ancestors history of disease
Needs, Want to know where their Want to know their genetic risk
motivations, ancestors came from for diseases
issues to solve

How are they Family records, family stories, Health history of parents,
meeting their internet search grandparents, other relatives
needs today?
Location/ Primarily US, Canada, Primarily US, Canada,
geography Australia/NZ Australia/NZ, western Europe
Customer Eric J, 49, New York City, Alix L, 29, Vancouver, BC,
example thought he was Italian lactose-intolerance
Key trends Increasing privacy concerns Fast expansion of disease types

© Todd Birzer