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Distribution de Chanels
Distribution de Chanels
Instructor
Enero de 2022
Evidencia 2: Workshop “Distribution channels”
Conocer en qué consiste la selección de los canales de distribución y manejar este
tema en el idioma inglés le permite ampliar el campo de acción hacia otros países
de cualquier empresa que desee exportar un producto o servicio y con ello
aumentar sus ingresos; en caso de contar con clientes o socios de habla inglesa.
Por lo anterior y para desarrollar esta evidencia, consulte el material de formación
denominado Distribution channels y los siguientes materiales complementarios:
· Vocabulary.
· English prepositions.
Preguntas:
1. The raise of such many intermediaries, are explained in ___ steps.
a. Three.
b. Two.
c. Five.
d. Four.
2. Intermediaries make:
a. Process of exchange.
b. Transaction’s routine.
c. new members.
d. Assortments.
3. A member of a distribution channel depends on:
a. other channel members.
b. The retailers.
c. The wholesalers.
d. Intermediaries.
4. The ‘trust’ approach is based on:
a. The role of another company.
b. The percentage of sales.
c. How much companies trust each other.
d. Channel members.
5. The ‘role performance’ approach assesses:
a. The firm’s role performance.
b. The other channel members’ behavior.
c. Retailers.
d. Wholesalers.
CHARACTERISTICS
The hass avocado, also known as the heart fruit due to its similarity to this vital
organ and also called green gold, since due to its great reception it has set aside
much of the income in many countries above even products such as oil.
The high consumption of this has been generated due to the benefits it brings to
people's health since it is rich in natural fats and vitamins E, among others.
It is the best known and commercialized variety. At first it is green; Ripe and ready
for consumption, it is very dark violet, almost black.
With a hard, thick and rough skin, its pulp is yellow and its flavor is similar to that of
nuts. It is a relatively smaller variety than the rest of the varieties that are
commercialized, but with a higher proportion of pulp.
The best time to eat the avocado is the months: June, July, August, September
and October.
COST
About 4000 pesos, is the cost of production and transportation of 1Kg of hass
avocado to the port in the los Paises Bajos.
DISTRIBUTION CHANNEL
According to the nature of the product; this being a perishable good, the
appropriate distribution channel is an integrated short channel where the number of
intermediaries is reduced, quality standards are kept, prices are kept and an
estimate is made of the quantity of products to be sold, simultaneously the supply
of the product will be in strategic places (generating greater coverage at the
geographical level) with complementary and / or similar products to meet sales
goals and projections. This distribution channel also guarantees the alliance with
distributors and wholesalers through distribution agreements where the parties
agree to send a specific quantity and the distributor to buy and distribute it, that is,
it allows planning production in advance according to demand. The oretical good or
product.
DISTRIBUTION STRATEGY
A selective strategy is used, analyzing aspects such as: geographical location,
number of customer visits per day, sales volume of complementary or similar
products sold, thus helping to promote the product to a larger population (a large
store surface) managing to sell the estimated number of products