SOCIAL MEDIA

MARKETING CASE
STUDY - ESHTARI
DEALS
YOUR DIGITAL POWERHOUSE
ON A MONTHLY RETAINER

Who Are They?

Eshtari Deals is the ultimate
eCommerce platform. Our line of
products is marketed to avoid
consumers of ever-evolving industries
such as Beauty, Fashion, Health,
Sports, Home Accessories, and
Lifestyle. We encourage our products
to be Vegan, Cruelty-Free, and
Environmental Friendly. We are a
company that seeks to give back to
the society that has shaped our brand
from every angle.

The Goal
Increase in Traffic Business Growth
Promoting Awareness
And Encouraging Sales
Eshtari Deals wanted to increase
brand awareness and maximize sales
during the holiday shopping period
with a digital-first campaign aimed at
delighting customers with visuals
More Conversions Community Growth
while reaching them in large numbers
and encouraging them to visit its
stores.
 SOCIAL MEDIA
MARKETING

Challenges And Challenge 2: What Is

The Brand Voice?
Strategies Because Eshatri Deals was a new
business, it didn’t have an
Challenge 1: Who’s The established brand voice. We needed
Target Audience? to create it.
Eshtari Deals did not have an
Strategy # 2:
adequate number of sales to clearly
define the customer demographics. We started with a general, but
Therefore, we relied on market professional brand voice and used
research to develop the first target posts to learn more about how our
audience. It created a unique audience communicates before
challenge because, without a defined adapting.
customer base, Facebook pages can
take 6-8 months to develop a Strategy # 3:
community with consistent
Promotional posts
engagement, and organic click-
Engaging social media content
through website traffic that leads to
Brand awareness campaigns
sales.
Conversion Ads
Strategy # 1:
Research covering our client and
within the industry helped to
pinpoint an initial target audience in
the 22-50 age range. We used that as
our base, and then targeted the
buying habits and lifestyle interests
of that group to develop a more
targeted audience.
 SOCIAL MEDIA
MARKETING

Organic Comparison
MAR 2021 - SEP 2021

Aug 2021
500

400
Facebook Previous Current

300

Mar 2021 Engagement 2,766 36,347

200

100
Reach 30,822 533,236
0
Organic Facebook Likes

1,250
Aug 2021

1,000 Instagram Previous Current

750

500
Engagement 500 4,536
250
Mar 2021 Reach 6,168 908,000
0
Organic Instagram Followers

 SOCIAL MEDIA
MARKETING

Facebook Campaigns

Before VOLTRO
Total Ads: 04 V/S Current Status
Total Ads: 04

Conversion Objective Conversion

200 AED Budget 200 AED

1.81 AED AVG. CPC 0.38 AED

4,000 Impressions 10,615

Before VOLTRO
28.90%
110

Clicks

270
Current Status
71.10%
HAPPY CLIENT
HAPPY US!

"It’s just not just a Digital

Marketing campaign. There are
other elements VOLTRO has
looked for and found that have
helped out. You’re proactive and
engaged…and it’s working.”