Unique Reference Number - L&C/Advt2009/ Nov /922

UIN - 110L078V01

PRBR00422

What goes up, stays up. Returns on highest NAV. Guaranteed.

Plus

IN THIS POLICY, THE INVESTMENT RISK IN INVESTMENT PORTFOLIO IS BORNE BY THE POLICYHOLDER

reduce 2nd and 3rd year premium, subject to minimum Option to limit, which is higher of 75% of the first year Regular Premium paid or Rs. 48,000/- (Rupees forty eight thousand Only)* Assured remains same even if reduction in premium The Sum is effected. The Guaranteed Maturity Addition of 3% of Regular Premium Fund Value on Maturity *Premium cannot be increased after reduction in premium has been opted for

The Oxford dictionary defines Apex as the "top or the highest point". Our new product brings this definition into your insurance plan. Tata AIG Life is proud to present Tata AIG Life InvestAssure Apex Plus a unique unit-linked life insurance plan that provides a platform ensuring the upside potential of the equity markets while safeguarding the investors interest by offering a Guaranteed Maturity Unit Price (GMUP).

Tata AIG Life InvestAssure Apex Plus The Idea This Non Participating unit linked Endowment insurance plan entails premiums for 3 years You pay Your policy term is 10 years of two novel funds You avail Apex Plus Investment Fund Apex Plus Return Lock-in Fund (with GMUP benefit). You may access your investment in the form of partial withdrawal to meet your liquidity needs. The way it works: You choose an annualized premium based on your needs. Each premium, net of applicable charges, is allocated to the Apex Plus Investment Fund immediate next reset date, the amount in Apex Plus On the Investment Fund will be transferred to Apex Plus Return Lockin Fund using the unit price determined as of 3 pm on that day. Your money there-after remains invested in the Apex Plus Return Lock-in Fund where a daily Unit Price@ shall be determined by us.
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Reset Dates and Guaranteed Maturity Unit Price (GMUP) Apex Plus Return Lock-in Fund is a unique close ended fund which guarantees the market upside through a unique feature called Guaranteed Maturity Unit Price. "Guaranteed Maturity Unit Price" means the highest Unit Price of the Apex Plus Return Lock-in Fund recorded on the one hundred (100) Reset Dates (as defined below). The Unit Price is Rs 10 on the first Reset Date. The Guaranteed Maturity Unit Price is applicable to the Apex Plus Return Lock-In Fund and for the purpose of determining the Maturity Benefit only. "Reset Dates" are the 10th Day of every calendar month (or if not open for business, the next business day) following the date of closure of subscription of this series of fund and applicable only for Apex Plus Return Lock-in Fund. There are a total of one hundred (100) Reset Dates; the first and the last Reset Date will be shown in the sales illustration and policy information page of the policy contract that will be issued to you. The Investment Your investment will be managed by our experienced fund managers in the following funds:Apex Plus Investment Fund is a transition fund where your policy premium net of allocation charges is automatically allocated. The full amount in this fund is then automatically switched into Apex Plus Return Lock-in Fund on the immediate next reset date. The investment objective of Apex Plus Investment Fund is to provide capital protection with a high level of safety and liquidity through judicious investment in high quality short-term debt. The strategy is to generate better returns with low level of risk through investment in fixed interest securities having short term maturity profile. The risk profile of the fund is very low. The asset allocation will be: 0-100% in Debt Instruments 0-100% in Money Market & Cash Apex Plus Return Lock-in Fund is your main investment fund where you are protected from the market downside risk.

Please see the section - "How is the NAV calculated?

Tata AIG Life InvestAssure Apex Plus at a glance Age at entry: 18 to 65 years. age at maturity: 75 years Maximum Premium: Rs 48000. Minimum Sum Assured: 5 times the Annualized Premium Minimum Sum Assured: 25 times the Annualized Premium for Maximum age at entry upto 50 years and 5 times the Annualized Premium for age at entry thereafter. to pay your premium in Annual / Semi Annual / Option Quarterly or Monthly mode

The investment objective for Apex Plus Return Lock-in Fund is to use the participation in an actively managed well diversified equity portfolio of large cap companies to generate capital appreciation and use high credit quality debt instruments to lockin that capital appreciation. The risk profile of the fund is medium. The asset allocation will be: 0-100% in Equity & Equity Related Securities 0-100% in Debt Instruments and Derivatives 0-100% in Money Market & Cash. Flexibility Discontinuance of premium: Where a Regular Premium due before the third Policy Anniversary remains unpaid at the end of the Grace Period, the policy will lapse and all insurance cover under the Policy will cease. The Total Fund Value ceases to be invested at the end of grace period and kept aside as a monetary value by the Company. The Policy can be revived any time during the revival period of two years from the date of first unpaid premium subject to fulfilling our revival conditions and by paying all the outstanding Regular Premiums. On revival, outstanding Policy Administration Charge, Charge for Guarantee and applicable Premium allocation charge will be recovered. If the Policyholder does not revive /reinstate the Policy within revival period of two years, the Policy will be terminated at end of the revival period or at 3rd Policy Anniversary whichever is later and the Total Fund Value ceased at the end of grace period net of applicable Surrender Charges as on first unpaid premium date shall be payable. In case of death during revival period, Total Fund Value ceased at the end of grace period net of applicable Surrender Charges as on the date of first unpaid premium shall be payable. Upon request from the policyholder, policy can be surrendered within the revival period of two years. The surrender value shall be Total Fund Value ceased at the end of grace period net of applicable Surrender Charges as on first unpaid premium date and will be payable at 3rd Policy Anniversary or the date of surrender whichever is later. For further details on discontinuance of Premium, please refer to the Policy Document. Partial withdrawal: You can make partial withdrawal only after completion of five (5) years from the date of issuance of the policy. The minimum withdrawal amount is Rs 5000. The maximum withdrawal can be made up to an amount such that the surrender value after such withdrawal is not less than an amount equivalent to one annualized premium. A maximum of four (4) partial withdrawals are allowed in one policy year. No charge is applicable for partial withdrawal.

Flexibility of Premium Mode: You may choose to pay your premiums1Annually, Semi-annually, Quarterly or even Monthly as per your convenience. Monthly Premium = 0.0833 of Annual Regular Premium, Quarterly Premium = 0.25 of Annual Regular Premium, Semiannual premium = 0.50 of Annual Regular Premium Benefits Death Benefit - In case of an unfortunate event of the death of the policyholder, we will pay to the Nominee the higher of: Assured net of all Deductible Partial Withdrawals, if The Sum any, from the Fund Value, OR Value i.e. sum of fund value of Apex Plus Investment The Fund Fund and Apex Plus Return Lock-in Fund of this Policy at the applicable Unit Price@ For purpose of determining the Death Benefit under this provision, the Deductible Partial Withdrawals mentioned above shall mean the higher of sum of all partial withdrawals paid from the Fund Value (i) during the 24 months immediately preceding insured's date of death, or (ii) after Insured attains 60 years of age. Maturity Benefit - On the Maturity Date, We will pay you the higher of: Value of this Policy at the applicable Unit Price@ plus The Fund Guaranteed Maturity Addition OR The Guaranteed Maturity Unit Price multiplied by the number of Units of the Apex Plus Return Lock-in Fund as on the Maturity Date plus Guaranteed Maturity Addition
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Please see the section - "How is the NAV calculated?

Guaranteed Maturity Addition Guaranteed Maturity Addition is 3% of the Fund Value of this Policy at the Unit Price as on the maturity date (not considering GMUP) will be paid subject to all due premiums being paid under the policy Guaranteed Maturity Addition will not be payable on the death of the Insured or lapse or Surrender or Termination of the Policy. Settlement Option Provided policyholder is alive on the maturity date, you have an option to receive the maturity amount either in lump sum or in installments over a period of time. This period, termed as Settlement Period, may be extended up to a maximum of five years from the date of maturity. The timing and amount of the installments will be chosen by you at the time of maturity while exercising this option. The value of such periodical payments will depend on the performance of the Funds selected for investment. Switching and partial withdrawals (other than the aforesaid periodical payments) are not available during the Settlement Period.

During Settlement Period, (i) No life cover or other insurance cover will be provided. In the unfortunate event of death, the Total Fund Value at the time of death will be returned to the Nominee. (ii) Fund Management Charges and Policy Administration Charge will be deducted as shown under "Premium and Policy Charges". Your investment during the Settlement Period is no longer considered a Maturity Benefit; and the Guaranteed Maturity Unit Price is not applicable to any payment during the Settlement Period. During this Settlement Period, the inherent investment risk will be borne by the Policyholder. Your Benefit Illustration# The table below gives the Fund values^ for a Healthy Person aged 30 and aged 40 years for a Policy Term of 10 years and Premium paying term of 3 years
Feature Guaranteed Benefits Sum Assured/ Death Benefit 5,00,000 2,500,000 Regular Premium Fund Value (Rs.)* 531,305 2,695,440 Guaranteed Maturity Addition (Rs.)** 15,939 80,863

Additional Coverage You have the option of availing additional protection by attaching any of the following riders* to your basic policy Tata AIG Life Accidental Death Benefit (ADB) Rider (UIN No. 110C003V01): Provides for an additional benefit amount equivalent to the sum assured purchased, subject to underwriting rules, in case of death due to an accident before the insured reaches age 70 years. Tata AIG Life Accidental Death and Dismemberment (ADDL) (Long Scale) Rider (UIN No.110C004V01): This coverage includes an additional death benefit equal to the sum assured purchased subject to underwriting rules, and a schedule of benefit percentage of the sum assured payable in case of accidental dismemberment or severe burns. A double indemnity is payable for certain accidental deaths as described in the contract.
Higher Rate Illustration (10%) Non Guaranteed Benefits
Total Maturity Benefit (Rs.) Net Yield*** @ 10%

Lower Rate Illustration (6%) Non Guaranteed Benefits

Regular Premium Fund Value (Rs.)* Guaranteed Maturity Addition (Rs.)** Total Maturity Benefit (Rs.)

Age (Years)

Annualized Premium Regular Multiple Premium chosen (Rs.) 1,00,000 5,00,000 5 5

30 40
#

547,244 2,776,304

7.41% 7.64%

387,135 1,911,190

11,344 57,336

389,479 1,968,525

Some benefits are guaranteed and some benefits are variable (Non-guaranteed) with returns based on the future performance of the opted funds and fulfillment of other applicable policy conditions. *The Fund value projection is after considering the service tax charges as per present laws. ^ Service tax is applicable as per governing laws and the same shall be borne by the policyholder. Tata AIG Life Insurance Company Limited reserves the right to recover from the Policyholder, any levies and duties (including service tax), as imposed by the government from time to time. Kindly refer to sales illustration for exact premium rate For Basic policy, service tax is levied on all charges and will be deducted through unit cancellation from the relevant funds. ** Guaranteed Maturity Addition is the percentage of Regular Premium Fund Value ***Computation of the net yield excludes mortality charges, explicit charge for investment guarantee, and service tax on charges as applicable

Total benefit payable on accidental death (including the Sum Assured of base policy) shall not exceed three times the Basic Sum Assured under the policy. Please note that you can either opt for Tata AIG Life Accidental Death Benefit Rider or for Tata AIG Life Accidental Death and Dismemberment Rider. The Accidental Riders are issued only for age 18 years and above. Tata AIG Life Critical Illness (Lump sum) Rider (UIN No. 110C012V01): In case you are diagnosed with a critical illness, or need surgery, this rider provides you with a lump sum amount. This rider covers cancer, stroke, heart attack, coronary bypass graft surgery, kidney failure, major organ transplant. For this benefit to be payable, the insured needs to survive for a period of atleast 30 days post the operation / diagnosis of critical illness. There is a waiting period of 180 days from the date of issue of the policy, after which the cover gets activated. While this benefit ceases after you make one claim, your basic policy will be in force, provided you continue to pay the basic premiums. For more details on the benefits, premiums and exclusions under these riders please contact our insurance advisor or visit our nearest branch office *Riders are not mandatory and are available at a minimal extra cost.

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Premium and Policy Charges Premium Allocation Charge: From the Regular Premium you pay towards your policy, premium allocation charges are deducted and the net premium after deduction of premium allocation charges is invested in Apex Plus Investment Fund. Policy Year 1st year 2
nd

Mortality Charge: Insurance cover in each month is the difference between relevant Sum Assured net of all Deductible Partial Withdrawals if any, from the Fund Value and the Fund Value of the policy. Mortality Charge is the amount of insurance cover for the month multiplied by the applicable Mortality Rate for the month, based on the age of the Life Assured. It will be deducted every month by canceling units from Apex Plus Investment Fund and then from Apex Plus Return Lock-in Fund. Sample Age 25 35 45 55 Mortality Charges per Rs.1000/Sum Assured 1.140 1.435 3.274 9.022

% of Premium 14% 4% NA

& 3 year

rd

4th year onwards

Premium Year is determined by the number of complete 12months period for which Regular Premium has actually been paid, excluding any period of Premium Discontinuance. Fund Management Charge (FMC) A Fund Management Charge will be charged for each fund on each daily valuation date at 1/365th of the following annual rates. Fund Apex Plus Investment Fund Apex Plus Return Lock-in Fund Fund Management Charge p.a. 0.90% 1.20%

The Mortality Charges will be guaranteed for the period of the policy term. For complete details of Mortality Charges visit us at www.tataaig-life.com. Surrender Charge: Policy can be surrendered any time during the policy term. However when the request is received in first three policy years, the surrender value will be will be frozen as on date of surrender and shall be payable at the end of three policy years. These will be subject to the surrender charges applicable at that time of surrender. The following table shows surrender charge as percentage of Regular Premium Fund Value: Policy Year at Surrender 1 2 3 4 5 6-10 Surrender Charges as a percentage of Fund Value 100% 75% 50% 25% 20% 0%

We may increase the charge subject to a maximum of 1.35% per annum of the fund value Charge for Guarantee: This product guarantees GMUP (offered only on maturity), which is the highest NAV recorded in the Apex Plus Return Lock in Fund over 100 Monthly reset dates. The charge towards this guarantee is 0.10% p.a. of Apex Plus Return Lock-in Fund value. The above mentioned charge for NAV Guarantee will be deducted from the Fund Value of the Apex Plus Return Lock- in Fund. This charge will be deducted on a monthly basis by cancellation of Units, at the rate of 1/12 of the above mentioned annual rate. Policy Administration Charge: A monthly Policy Administration Charge as below will be deducted by canceling Units at Unit Price from the Fund Value of the Policy on each Policy Monthly Anniversary:
Monthly Administration charge as a % of First Year Annualized Premium

Annualised Premium 48000-99999 100000-499999 500000+ If monthly paid If quarterly paid If semi-annually paid If annually paid

Policy year 1 - 3 0.500% 0.375% 0.250%

Policy year 4 - 10 0.060% 0.045% 0.030%

The Annualised Regular Premium of the Policy is arrived at as below:Monthly Regular Premium / 0.0833 Quarterly Regular Premium / 0.25 Semi-annual Regular Premium / 0.5 Annual Regular Premium / 1

The Company may alter all the above charges (except Mortality Charge and Premium Allocation Charges which are guaranteed throughout the term) by giving an advance notice of at least three months to the policyholder subject to prior approval of IRDA and will have prospective effect. Track your investments An annual statement will be sent giving details on the number of units and their unit price, including the Guaranteed Maturity Unit Price held as of the last reset date.

You could also logon to www.tata-aig-life.com for more information on our fund performance or email us on customercare@tata-aig.com How is the NAV calculated? The NAV per unit or Unit Price will be calculated in line with ULIP guidelines as follows: Unit Price / Net Asset Value per unit = (Market/Fair value of the investments held by the Unit Fund + Expenses incurred in purchase of the assets + Value of Current Assets + Accrued income net of fund management charges - Current Liabilities and Provisions) / Total No. of Units existing in the Unit Fund as on the valuation date. However, when the company is required to sell assets to redeem the units, the NAV per unit / Unit Price will be calculated as: Unit Price / Net Asset Value per unit = (Market/Fair Value of the investments held by the Unit Fund - Expenses incurred in sale of the assets + Value of current assets + Accrued income net of fund management charges - Current liabilities and Provisions) / Total No. of Units existing in the Unit Fund as on the valuation date. The Net Asset Value (NAV) per Unit / Unit price will be determined and published daily in various financial newspapers and will also be available on www.tata-aig-life.com, the official website of Tata AIG Life . All you have to do is multiply the number of Units you have with the published Unit price to arrive at the value of your investments. Which NAV is Applicable? In case of proposals where underwriting or any other approval of the Company is required, units will be allocated on the day the underwriting and the other approvals are completed. However in case of outstation cheques / outstation demand drafts, units will be allocated on the date of realization or the day when the underwriting / approvals are completed whichever is later. In case, the renewal premiums are received by us via cash or a local cheque or a demand draft payable at par at or before 3:00 pm of a Business Day at a place where these are receivable, Unit Price of the day of receipt shall apply. In case, the renewal premiums are received by us via cash or a local cheque or a demand draft payable at par after 3:00 pm of a Business Day, at the place where these are receivable, Unit Price of the next valuation date following the receipt date shall apply . If the renewal premiums are received by us by way of an outstation cheque / outstation demand draft, Unit Price of the date on which these instruments are realized provided the realization is on or before 3:00 pm, will be applicable. In case the renewal premium if you pay the premium in advance the units will be allocated on the due date of the premium.

Additional information Free-Look Period: You have the right to cancel the Policy by providing written notice to the Company and receive the premiums invested into the funds at Unit Price as at the date of cancellation along with the charges paid after deducting a) for proportionate Cost of Insurance, b) proportionate premium of attached riders, if any, for the period on cover and c) any expenses (such as stamp duty, medical examination costs) which have been incurred for issuing the Policy. Such notice must be signed by Policyholder and received directly by the Company within 15 days after you receive the Policy Document Grace Period: A Grace Period of thirty-one days from the due date will be allowed for all modes of payments of each subsequent Regular Premium. The Policy will remain in force during the period. If any Regular Premium remains unpaid at the end of its Grace Period, the Policy shall lapse from the due date of the first unpaid premium and will be subject to the provisions mentioned under Discontinuance of Premium. Reinstatement: If the Policy has not been surrendered for its Total Fund Value (whether due to default of premiums or at Policyholder's request), it may be reinstated, at our absolute discretion, within two years from the date of lapse subject to: (i) Policyholder's written application for reinstatement/revival; (ii) production of Insured' s current health certificate and other evidence of insurability satisfactory to us, only if less than first three complete years of Regular Premiums have been paid at the time of lapse; (iii) payment of all overdue Regular Premiums In case of discontinuance of premium within three years from inception, any reinstatement shall only cover insured event which occurs after the reinstatement date. Tax Benefits: Premiums paid under this plan are eligible for tax benefits under section 80C of the Income Tax Act, 1961 and are subject to modifications made thereto from time to time. Moreover, life insurance proceeds enjoy tax benefits as per section 10(10D) of the said Act. Tata AIG Life does not assume the responsibility on tax implication mentioned anywhere in this document. Please consult your own tax consultant to know the tax benefit available to you. Exclusions: If the Insured, whether sane or insane, commits suicide within one year from the Issue Date or Commencement Date, whichever is later, our liability shall be limited to the total Fund Value valued at appropriate unit price. For exclusions on the rider benefits, please refer to the respective supplementary contract.

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Backdating: Backdating is not allowed in Tata AIG Life InvestAssure Apex Plus. Policy loan: Policy loan is not allowed in Tata AIG Life InvestAssure Apex Plus. Insurance Act, 1938, Section 41 (Prohibition of Rebates) 1. No person shall allow or offer to allow, either directly or indirectly, as an inducement to any person to take out or renew or continue an insurance in respect of any kind of risk relating to lives or property in India, any rebate of the whole or part of the commission payable or any rebate of the premium shown on the policy, nor shall any person taking out or renewing or continuing a policy accept any rebate, except such rebate as may be allowed in accordance with the published prospectuses or tables of the insurer. 2. Any person making default in complying with the provisions of sub-section 1 above shall be punishable with fine which may extend to five hundred rupees. Insurance Act, 1938, Section 45 No policy of life insurance effected before the commencement of this Act shall after the expiry of two years from the date of commencement of this Act and no policy of life insurance effected after the coming into force of this Act shall, after the expiry of two years from the date on which it was effected be called in question by an insurer on the ground that statement made in the proposal or in any report of a medical officer, or referee, or friend of the insured, or in any other document leading to the issue of the policy, was inaccurate or false, unless the insurer shows that such statement was on a material matter or suppressed facts which it was material to disclose and that it was fraudulently made by the policy holder and that the policy holder knew at the time of making it that the statement was false or that it suppressed facts which it was material to disclose: Provided that nothing in this section shall prevent the insurer from calling for proof of age at any time if he is entitled to do so, and no policy shall be deemed to be called in question merely because the terms of the policy are adjusted on subsequent proof that the age of the life insured was incorrectly stated in the proposal. Tata AIG Life - A New Look At Life Tata AIG Life Insurance Company Limited (Tata AIG Life) is a joint venture company, formed by the Tata Group and American International Group, Inc. (AIG). Tata AIG Life combines the Tata Group's pre-eminent leadership position in India and AIG's global presence as one of the world's largest international insurance and financial services organization. The Tata Group holds 74 per cent stake in the insurance venture with AIG holding the balance 26 per cent. Tata AIG Life provides insurance solutions to individuals and corporate. Tata AIG Life Insurance Company Limited was licensed to operate in India on February 12, 2001 and started operations on April 1, 2001.

Tata AIG Life offers a broad array of life insurance coverage to both individuals and groups, providing various types of add-ons and options on basic life products to give consumers flexibility and choice. DISCLAIMER: Unit Linked Life Insurance products are different from the traditional insurance products and are subject to the risk factors of fluctuations in investment returns and possibility of increase in charges. Please know the associated risks and the applicable charges, from your insurance agent or the intermediary or policy document of the Company. The investment risk in the investment portfolio is borne by the policy-holder. The various funds offered under this contract are the names of the funds and do not in any way indicate the quality of these funds, their future prospects and returns. The performance of the managed portfolios and funds is not guaranteed and the value may increase or decrease in accordance with the future experience of the managed portfolios and funds. Past returns are not necessarily a guide to future performance. The Premium paid in the Unit Linked Life Insurance Policies are subject to investment risks associated with capital markets and the NAVs of the units may go up or down based on the performance of fund and factors influencing the capital market and the insured is responsible for his/her decisions. Buying a life insurance policy is a long-term commitment. An early termination of the policy usually involves high costs and the surrender value payable may be less than the total premiums paid. The brochure is not a contract of insurance. The precise terms and conditions of this plan are specified in the policy contract. Tata AIG Life Insurance Company Ltd. is only the name of the Insurance Company. Tata AIG Life InvestAssure Apex Plus is only the name of the Unit Linked Life Insurance Contract and does not in any way indicate the quality of the contract, future prospects or returns. This policy is underwritten by Tata AIG Life Insurance Company Ltd. This brochure should be read along with the sales benefit illustration. Insurance is the subject matter of the solicitation. For complete details please contact our Insurance advisor or visit Tata AIG Life's nearest branch office or call our toll free number 1-800-11-9966 (MTNL/BSNL lines) Tata AIG Life Insurance Company Ltd. (Reg. No.110) Registered & Corporate office: Peninsula Towers, 6th Floor, Peninsula Corporate Park, Ganpatrao Kadam Marg, Lower Parel, Mumbai 400 013. Visit us at: www.tata-aig-life.com For more information, call the Tata AIG Life 24-hour toll-free helpline (MTNL & BSNL lines) 1-800-11-9966.

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